HISTORY KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands‚ Inc.‚ headquartered in Louisville‚ Kentucky‚ United States .Founded by Col. Harland Sanders‚ KFC is known mainly for his fried chicken‚ which is usually served in a bucket . Col. Sanders began selling fried chicken at his gas station in the year 1939 in Corbin‚ Kentucky which subsequently moved to a motel. He closed his business in the late 1940s when the Interstate highway through town. In the early
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production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. McDonald’s primarily sells hamburgers‚ cheeseburgers‚ chicken‚ french fries‚ breakfast items‚ soft drinks‚ milkshakes and desserts. In response to changing consumer tastes‚ the company has expanded its menu to include salads‚ fish‚ wraps‚ smoothies‚ and fruits. McDonald’s Philippines is a subsidiary of the
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2003 another claim was made by an unknown “victim” that McDonald’s food is more dangerous and harmful than a customer would have reason expect. In July 2002 a man by the name of Caesar Barber filed a suit against McDonald’s‚ Wendy’s‚ Kentucky Fried Chicken‚ and Burger King. He alleged
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KFC Name : | Date : 10/04/2013 | Grade : | Introduction KFC( Kentucky Fried Chicken ) was found by Mr. Harland Sanders in 1930 ‚ which is a fast food restaurant specializes in fried chicken. It is the world’s second largest restaurant chain overall (as measured by sales) after McDonald’s‚ with over 18‚000 outlets in 120 countries and territories as of December 2012. KFC had entered to Hong Kong in 1973 and it had closed all the outlet and left in 1975. KFC has made its second attempt
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Introduction: Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food‚ typically the term refers to food sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. History: The concept of ready-cooked food for sale is closely connected with urban development. In ancient Rome cities had street
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It is of critical importance that we develop a strong understanding of KFC’s current position and of the market in which it competes. The more comprehensive and well-founded our situational analysis is‚ the stronger our strategic marketing plan will be. I. The character and attractiveness of the U.S. food service and fast-food industries in 1994 The fast-food industry is considered a subsection of the food service industry‚ or rather a submarket within a broader market. This broader industry
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people associate only fast food business with franchising .Some of the most popular franchises are McDonald’s‚ Subway‚ Pizza Hut… I.2. KFC KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville‚ Kentucky‚ United States‚ which specializes in fried chicken. An "American icon"‚ it is the world’s largest chicken restaurant chain and the second largest restaurant chain overall as measured by sales after McDonald’s‚
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Malaysia is a melting pot in many respects and‚ like its multicultural population‚ its cuisine is all about fusion of flavours‚ ingredients and traditions. Indeed‚ the unique nature of Malaysian food stems from the fact that it borrows and blends a range of cultural influences to create new‚ vibrant taste sensations The country is divided into 13 states and three federal territories‚ separated by the South China Sea. Eleven states and the two federal territories of Kuala Lumpur and Putrajaya are
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familiar with which they called “Claro’s Fried Chicken” to honor Bernie’s grandfather. It was not easy for the couple to sell fried chicken considering they are just a start –up business. To get the attention of customers‚ they decided to give free sample of the chicken to selected relatives and to well-known personalities in Maragondon. Mr. Esteron‚ who happened to be working as secretary at the Municipality of Maragondon was among those who had tasted the chicken. Amazed by its unique taste‚ the
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HISTORY OF KENTUCKY FRIED CHICKEN KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders‚ founder of KFC. He reached celebrity status in 1952‚ when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70’s‚ that special recipe reached Malaysia. Today‚ KFC Malaysia continues
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