market. The immediate goal is to build brand image and brand equity through marketing. To accomplish this‚ TAG Heuer will allocate majority of its budget to advertising and public relations activities. The initial product lines will be modern‚ simple watches‚ targeting both male and female. The pricing strategy will be based upon using prestige pricing. The upscale watch market in Hong Kong is in a growth period‚ so now is an ideal time for establishing a clear positioning. After successfully establish
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assembled and manufactured in the UK‚ this will cut down on costs from the parts that are usually being imported from Switzerland to be assembled in the UK. As far as human resources is concerned‚ 35 new workers will be employed on the new sites. The watches at the moment‚ are reasonably priced. Since a watch takes two years to build‚ it can be said that the company’s finances‚ should be more focus on the manufacturing section. Most of this will be accomplished‚ from the development of the new workshop
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3 Most Valuable Things to Me The first thing valuable to me is God‚ he gives me the strength to get up everyday and want better‚ he gives me health‚ a wonderful life‚ a blessed mother and family. He also valuable‚ because he watches over me everyday and makes sure I’m ok‚ he made very unique and I thank him everyday. The second thing valuable to me is my mother. She motivates me to get a education and want to become a better person. She is one person that I can rely on to get anything I need
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leveraged its equity of high brand awareness (92%) with the consumer to extend its brand to beyond the pocket knife product. In 1989 Swiss Army launched its Swiss Army watch. This brand extension was very successful and Swiss Army watches have the no. 2 position for watches $500 and under. With the success of the watch‚ in the 1990s Swiss Army moved to further extend its brand into the areas of travel gear‚ apparel and accessories. These brand extensions have also proved profitable for Swiss Army
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Research Paper (Bus 360) From: Quan Trang To: Rappaport Draft research Paper For hundred of years‚ the practice of people changing the style of clothing worn is become a movement almost in every cultures around the world. That movement is called “fashion trend”. Nowadays‚ more and more people concern about their own fashion styles because people now judge other by the way they look. A number of cities are recognized as global fashion centers and are recognized for their fashion
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company for the Adidas Group‚ which consists of Reebok sportswear company‚ TalyorMade- Adidas golf company including Ashworth‚ Rockport and 9.1% of FC Bayern Munich. Besides sports footwear‚ Adidas also produces other products such as bags‚ shirts‚ watches‚ eyewears and other sports- and clothing related goods. Adidas is the largest sportswear manufacturer in Germany and Europe and the second biggest sportswear manufacturer in the world. Establishment Adidas was founded in 1948 by Adolf Dassler‚
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The passage I chose was from A Midsummer Night’s Dream by William Shakespeare. In this passage‚ Lysander falls in love with Helena after being accidentally struck with the love juice by Puck. However‚ Helena does not interpret it the same way and thinks that Lysander is mocking her and leaves. Then‚ Lysander says that he never wants to see Hermia again and leaves her alone while she is sleeping. Hermia awakes from a nightmare where her heart was being eaten out by a serpent and Lysander stood‚ smiled
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WATCHES OF SWITZERLAND 85 Sharah e Quiad a Azam Lahore Phone : ++92 42 63 61 677 Fax : ++92 42 63 06 652 Important information: OMEGA does not sell any watches on the Internet. Genuine OMEGA watches are sold exclusively through our worldwide network of authorized retailers. Promotion: Omega uses Cindy Crawfard for constillation. Supermodel‚ entrepreneur‚ actress‚ Cindy Crawford has been promoting the OMEGA brand since 1995. Her striking beauty and international appeal are the perfect complement
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Business Horizons (2009) 52‚ 187—197 www.elsevier.com/locate/bushor How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension Mergen Reddy a‚ Nic Terblanche b‚ Leyland Pitt c‚*‚ Michael Parent c a Capgemini Consulting‚ P.O. Box 785827‚ Sandton‚ 2146‚ South Africa Stellenbosch University‚ Private Bag X1‚ Matieland‚ 7602‚ South Africa c Segal Graduate School of Business‚ Simon Fraser University‚ 500 Granville Street‚ Vancouver‚ BC V6C 1W6‚ Canada b KEYWORDS Luxury brands;
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invest today to get that amount. 2. You triple $500 in 3 years. compounding? What is the annual interest rate‚ assuming annual 3. Suppose your company expects to increase unit sales of watches by 15% per year for the next 5 years. If you currently sell 3 million watches in one year‚ how many watches do you expect to sell in 5 years? 4. Suppose you have $500 to invest and you believe that you can earn 8% per year over the next 15 years. a. How much would you have at the end of 15 years
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