A marketing plan on Raffles Hotel 1 1. Introduction 1 2. Brief company overview 2 3. External audit 2 3.1 The macro-environment analysis with PESTE method 2 3.2 The industry dynamics analysis with Porter’s five forces 3 3.3 The evaluation of key successful factors of external factor 4 4. Internal audit 5 4.1 Raffles’ strategic segmentation 5 4.2 Raffles’ market positioning 6 4.3 Strengths-weaknesses analysis of current resources and competences 7 4.4 Value chain and
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International hospitality practice Raffles Hotel in Singapore Full Situational Audit of the Raffles Hotel and Develop a Strategic Place for the next 3 Years. Cover Page: Student Number‚ Module Code‚ Title‚ Module Tutor Table of Contents‚ List of Tables‚ Figures and Appendices Introduction Explaining the Purpose of the Report Brief Company Overview (10% of the assignment mark) 400 words External Audit: analysis of relevant macro-environmental (PESTE) and industry dynamics (Porter’s
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and how it was resolved. I first encountered this problem two weeks into my internship with Raffles Hotel Marketing Communications. After my orientation week‚ it was finally time for me to take on projects on my own and start communicating with some of the clients and media the department would follow up from time to time. One of the projects that I was tasked was to prepare the Arabic version of Raffles Hotel’s fact sheet for the Saudi Arabia sales trip that the Director of Sales and Marketing will
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LASTMINUTE.COM Strengths As its name implies‚ Lastminute.com is good for late deals. For hotels‚ this can be in the form of "top secret hotels"‚ where discounts of up to 50 per cent are possible if one willing to book blind. The organization also impresses for the sheer amount of stuff it offers. As with its rival (expedia) online travel agents; package holidays‚ flights and car hire are just part of offers that can be booked on the site. It also offers spa breaks‚ restaurant deals‚ theme park
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will be determining the principles of e-commerce. The Raffles Hotel is a luxury hotel that depends on the success of its group’s ability to attract customers and to contain its cost. Raffles Hotel has used their ability in attracting customers with their e-marketplace. They have used there website that introduces customers to there facilities and services. By giving the customer the ability to find anything they need to know about the hotel at their fingertips. The website allows the customer
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Intangibility Service cannot be seen‚ tasted‚ felt‚ heard‚ or smelled so it is difficult for clients to tell in advance what they will be getting. For example‚ hotels that promise a good night’s sleep to their guests cannot actually show this service in a tangible way. Also the hotel must somehow describe to the consumer how a stay at the hotel will leave them feeling well rested and ready to begin a new day. To reduce uncertainly‚ the consumers will look for evidence of quality. They will draw inferences
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of this document is to conduct research and a SWOT analysis to evaluate one of the designated MICE venue and to aid in the analysis and development of the Hotel’s initiative to promote MICE. Swissotel The Stamford one of Southeast Asia’s tallest hotels located at the Central Business District. With a total of 1‚261 guestrooms and luxury suites‚ 16 restaurants and bars‚ Equinox Complex and Willow Stream Spa. Under the current trends of MICE‚ Singapore has maintained its position as 5th Covention
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known. Her hair lost its luster‚ her eyes were dull and lifeless‚ her hands were rough and chapped‚ she looked completely different. Glancing across the room at her‚ I fought back tears as i recalled the incident. She had gone for high tea at Raffles Hotel with her friends. They went window shopping soon after that. Being not able to resist the temptation‚ Mum bought bags and bags of clothes and shoes. After she was done‚ I received a call from her. She wanted me to take her home but i was too tied
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Sir Stamford Raffles designated the Kampong Glam area as the most appropriate area for Arabs in Singapore to live. Other streets nearby are also named after Arabian cities. They are Bussorah Street‚ Muscat Street and Baghdad Street. Arab street is in the centre of the original Muslim section of town‚ famed for its speciality shops‚ Muslim restaurants and more. History Arab Street was a spine for transportation in the "Arab Kampong" or "Muslim Quarter" drawn up in Sir Stamford Raffles’ Town Plan of
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e-marketplaces of the case. 2. List all the EC mechanisms used by the Raffles and how they are used. 3. What other EC mechanisms would you recommend to Raffles? 4. List the EC business models used by the company. 5. List all the type of transactions conducted by Raffles 1. Identify the e-marketplaces of the case. 2. List all the EC mechanisms used by the Raffles and how they are used. 3. What other EC mechanisms would you recommend to Raffles? 4. List the EC business models used by the company. 5.
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