The history of Micromax (2011-12 revenue: Rs 1‚978 crore or Rs 19.78 billion)‚ which ventured into the mobile phone market in 2008‚ is one of the most fascinating success stories in the Indian consumer electronics industry. In barely five years‚ the company has come to occupy the third position (by volume) in the mobile handset market in India and is at No. 12 globally. It leads the Indian tablet market with a share of 18.4 per cent‚ ahead of veterans Samsung and Apple. The Gurgaon-headquartered
Premium Mobile phone Manufacturing
level that would prove his ability and implicitly stating that Dr. Singh really deserved to be the Prime Minister in the first place. But the victory was denied and the whole credit was given to highlight the next hope of the Indian National Congress Rahul Gandhi which would help to keep the family legacy to be
Premium Manmohan Singh United Progressive Alliance Indian National Congress
Marketing strategies of Samsung in India Scenario in the consumers Durables sector:- Prior to liberalisation‚ the Consumer Durables sector in India was restricted to a handful of domestic players like Godrej‚ Allwyn‚ Kelvinator and Voltas. Together‚ they controlled nearly 90% of the market. They were first superceded by players like BPL and Videocon in the early 1990s‚ which invested in brand-building and in enhancing distribution and service channels. Then‚ with liberalisation came a spate
Premium Samsung Electronics Laundry
A DISSERTATION PROJECT REPORT ON Impact of Celebrity Endorsement on Consumer Behaviour By Rajesh Kumar Singh Roll No.29084 (Batch 2009-11) Under the Guidance of Ms. Debjani Bhattacharya (Faculty of IT) Month & Year of Submission - February 2011 NIILM-CMS | Rajesh Singh‚ Roll No-29084 1 CERTIFICATE OF AUTHENTICITY February 21‚ 2011. This is to certify that Dissertation report on “Impact of Celebrity Endorsement On Consumer Behaviour” prepared by Rajesh Kumar Singh‚ Roll No
Premium Brand Advertising Brand management
asda UNIT 24: EMPLOYEE RELATIONS SUBMITTED BY: [Type the author name] TABLE OF CONTENTS PAGE 1. Wal-Mart’s and ASDA’s approach to resisting 2 trade union organisation as unitarist or pluralist (union substitution or suppression) 2. Examples of the strategy they appear to have adopted 3 3. Changes to trade unionism (certainly since the 1980’s) have affected employee relations
Premium Trade union Strike action Collective bargaining
International Business Strategies By Rahul Gairola Subject : Appraisal of a MNE’s recent market entry (2007-2010) ( 1. Firm Motivations for internationalization 2. Entry Strategy 3. Corporate Strategy) Question: Acting as a market analyst for the US Investment bank Merrill Lynch‚ you have been allocated the responsibility to produce an appraisal report relating to a client’s (MNE) recent market entry Executive Summary In the appraisal I will discuss my findings on HTC’s entry into the
Premium Mobile phone Smartphone Windows Mobile
SEGMENTATION WITH NEURAL NETWORK B.Prasanna Rahul Radhakrishnan Valliammai Engineering College Valliammai Engineering College prakrish_2001@yahoo.com krish_rahul_1812@yahoo.com Abstract: Our paper work is on Segmentation by Neural networks. Neural networks computation offers a wide range of different algorithms for both unsupervised clustering (UC) and supervised classification (SC). In this paper we approached an algorithmic method that aims to
Premium Neural network Brain Magnetic resonance imaging
{draw:frame} CASE STUDY: BAJAJ AUTO LTD. EXECUTIVE SUMMARY Bajaj Auto Limited was established in 1945‚ initially importing scooters and three wheelers from Piaggioand later becoming a powerhouse in the Indian two wheeler industry. This paper highlights the effects of the Indian government policy on foreign imports until 1991‚ BAL’s marketing or lack of it during this period and the evolution of the Indian two wheeler industry from scooters to 2 stroke and 4 stroke bikes with a strong emphasis
Premium Marketing Auto rickshaw Developing country
Games Directors play While analysing the Reality of Boardroom we say many games and tactics often employed by directors so that they don’t lose power. Some such games were alliance‚ coalition‚ lobbying‚ scaremongering‚ log rolling etc. Here also majority of BOD were near and dear ones of Bright so everybody chose to stay quiet about what is going on. Under-reserving Like we say in the HLL case under-reserving is a tactic used by firms but in the long run it cant stop companies from collapsing
Premium Corporate governance Management Board of directors
The Cost of Capital for Goff Computer‚ Inc. Rahul Parikh BUS650: Managerial Finance (MAH1209A) Dr Charles Smith March 18‚ 2012. The Cost of Capital for Goff Computer‚ Inc.: 1. Most publicly traded corporations are required to submit 10Q (quarterly) and 10K (annual) reports to the SEC detailing their financial operations over the previous quarter or year‚ respectively. These corporate fillings are available on the SEC Web site at www.sec.gov. Go to the SEC Web site‚ follow the “Search for
Premium Investment Net present value Finance