the curve‚ there are gaps between each group in the accepting the new product if it showed the same way as it was to the group that it left. Therefore‚ the “chasm” in this book means the gap between the early adopters and the pragmatists. And the “crossing” refers to the ways to get rid of this gap in order to sell the product to the pragmatists. To cross the chasm‚ Moore suggested that the companies have to (1) Target the point of attack: choosing target market‚ (2) Assemble an invasion force: understanding
Premium Crossing the Chasm Marketing
The transcontinental railroad greatly increased Westward expansion in the United States of America during the latter half of the nineteenth century. The history of the United States has been influenced by England in many ways. In the second half of the 1800’s‚ the railroad‚ which was invented in England‚ had a major effect on Western expansion in the United States. ’Railroads were born in England‚ a country with dense populations‚ short distances between cities‚ and large financial resources. In
Free United States New York City
Helen Palsgraf‚ Respondent‚ v. The Long Island Railroad Company‚ Appellant Facts A passenger carrying a package‚ while hurrying to catch and board a moving Long Island Rail Road train‚ appeared to two of the railroad’s (Defendant’s) employees to be falling. The employees were guards‚ one of whom was located on the car‚ the other of whom was located on the platform. The guard on the car attempted to pull the passenger into the car and the guard on the platform attempted to push him into the
Premium Tort Law Tort law
Module III – Case Study BNSF Genetic Testing Dr. John Malpass The purpose of this case study is to justify the fairness of the court settlement between the U.S. Equal Employment Opportunity Commission (EEOC) and the Burlington Northern Railroad & Santa Fe Railway Company (BNSF). Burlington Northern did willingly and knowingly breach employee personal privacy‚ as well as the Americans with Disabilities Act of 1990 (ADA) in conducting unauthorized genetic blood testing on unknowing employees
Premium Employment Utilitarianism
The role of the railroads in the American economy in the late nineteenth century. Before the civil war and well into the industrial age all but a few manufacturers operated on a small scale and mainly for nearby markets. The American economy had no need for mass marketing and large-scale enterprises. Most goods were moved by water‚ a mode of transportation quite adequate at the time. With the arrival of the locomotive from Britain in the 1830’s that was certain to change. With a population swell
Premium United States Public transport Industrial Revolution
Helen Palsgraf‚ Respondent‚ v. The Long Island Railroad Company‚ Appellant [NO NUMBER IN ORIGINAL] Court of Appeals of New York 248 N.Y. 339; 162 N.E. 99; 1928 N.Y. LEXIS 1269; 59 A.L.R. 1253 February 24‚ 1928‚ Argued May 29‚ 1928‚ Decided Facts: The plaintiff Helen Palsgraf was standing at the platform station of Long Island Railroad Company after buying her ticket and waiting for her train. Suddenly‚ a man carrying a package rushed to catch another train that was moving away from the platform
Premium Law
Svetlana Kashirina Professor Balcan BCC WRT-101 Digital Technology and Evolution of Humanity: How Science Fiction is Crossing into Reality We cannot deny the fact that information technologies play a major role in the modern society. Little by little humanity becomes more dependent on the technological advancements. The extent of our reliance on “artificial intelligence” of the inventions like iPhones and Google makes some of us uneasy. In a new environment‚ which reminds us of a science fiction
Premium The Matrix Artificial intelligence Mind
Crossing the B l a c k Waters: N i r a d C . C h a u d h u r i ’ s A Passage to E n g l a n d and V . S. Naipaul’s A n A r e a of Darkness A L A S TAIR I NIVEN N 1955 N i r a d C h a u d h u r i made his first v i s i t outside India and i n 1962 V . S. N a i p a u l went to I n d i a for the first t i m e . B o t h men were established w r i t e r s ‚ practiced i n h u m a n observation and yet possessing an innately p a t r i c i a n sense of t h e i r o w n d i s t i n c t i o n . I n v i e
Premium India
Gergana Petkova ENG101j Comparison Contrast Essay 17.11.2009 People and Choice in Alfred Lord Tennyson’s “Crossing the Bar” and Robert Frost’s “The Road Not Taken” People always want to know if they can really make a difference in their lives. Alfred Lord Tennyson’s “Crossing the Bar” and Robert Frost’s “The Road Not Taken” consider this problem thoroughly. They both portray a person at a crucial moment of his life. Frost’s poem describes the tough choice a traveler has to
Premium Poetry Stanza Alfred, Lord Tennyson
THE WILLINGNESS OF MOTORISTS TO GIVE WAY TO PEDESTRIANS AT ZEBRA CROSSING: MOREMI HALL‚ UNIVERSITY OF LAGOS. ADETUASE Christiana & OLUYEMI Abayomi Department of Psychology‚ University of Lagos. ABSTRACT Pedestrians are susceptible road users. In the University of Lagos‚ pedestrian have the right of way over cars at unsignalised zebra crossing as soon as they noticeably indicate their intention to cross the street. In this research‚ we present the findings of the willingness of motorist
Premium Traffic