1.0 Total Product Concept Total product concept refers a continuous improvements and bundle of services offered by a product to satisfy customer need and want (Armstrong and Kotler‚ 2013). Kotler (2013) mentioned this concept depends on three levels which are core product‚ actual product and augmented product. 1.1 Core Product The core product is intangible which does not result in ownership of anything. It defined as a bundle of the functional benefit of the product (wisegeek‚ 2013)
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With consumer culture’s presence becoming increasingly influential today‚ exposure to advertisements for products have become something we regularly experience and not realise. To improve sales and the image of the product‚ many companies have implemented techniques in advertisements to increase the perceived authenticity of the product. In Volvo Cars’ “The New Volvo XC60 – Moments” advertisement‚ the advertisement follows a young girl as she leaves home for her first day of school‚ showing glimpses
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With an enduring increment in independent venture new companies‚ locally situated organizations and voyaging/virtual office organizations - the market for expert Virtual Assistants has developed immensely. To put it plainly‚ a Virtual Assistant is a free contracted regulatory expert who works remotely for another business. As a Virtual Assistant you will be in charge of having your own particular gear‚ PCs‚ faxes‚ and phone lines. You will likewise be in charge of dealing with your own particular
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Oyster Train Card LONDON Brief history: The Oyster card was set up under a Private Finance Initiative (PFI) contract between TfL and TranSys‚ a consortium of suppliers that included EDS and Cubic Transportation Systems (responsible for day-to-day management) and Fujitsu and WS Atkins (shareholders with no active involvement). The £100 million contract was signed in 1998 for a term of 17 years until 2015 at a total cost of £1.1 billion. In August 2008‚ TfL decided to exercise a break option in the
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Android App for Online Ticket Reservation for Suburban Railways ABSTRACT One of the biggest challenges in the current ticketing facility is “QUEUE” in buying our suburban railway tickets. In this fast growing world of technology we still stand in the queue or buy with cards for the suburban tickets‚ which is more frustrating at times to stand in the queue or if we forget our cards. User ’s ticket information is stored in a database for security purpose which is missing in the present suburban
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Native rights and defended the Metis‚ he should not be punished for that. This is absurd! Louis Riel should also be thanked by the government too as he Led the Northwest Rebellion of 1885‚ which showcased the capabilities of the Canadian Pacific Railway. Yes I know his rebellions were bad and people think of him as a villain for that but these rebellions were with a cause. I am positive if the government had listened and not stole their land things would have went down very much so different. Things
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Unwind – ISP Response Journal #1 In Neal Shusterman’s “Unwind”‚ three thirteen-year-old children are in a life-or-death situation to escape the ill will of being unwound and to survive until their eighteenth birthday. To set forth with the journey through the three youths’ experiences‚ the opening chapter acts as an introduction to the concept of being unwound and to the one of the main characters‚ Conner. Right of the bat‚ after reading the first few pages‚ one can interpret that to be unwound
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1. Economic history of the United Kingdom in the 19th century Railways The British invented the modern railway system and exported it to the world. They emerged from Britain’s elaborate system of canals and roadways‚ which both used horses to haul coal for the new steam engines installed in textile factories. Britain furthermore had the engineers and entrrepreurs needed to create and finance a railway system. In 1815‚ George Stephenson invented built the modern steam locomotive‚ launching a technological
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With reference to examples‚ evaluate the success or otherwise of urban regeneration schemes in combating the causes and consequences of urban decline. (40 marks) Urban decline can be defined as the drastic decline of a city into infirmity and disrepair. It is usually characterised by increased unemployment‚ depopulation‚ deindustrialization‚ increased crime and political disenfranchisement. Not only does it cause these problems but also it can make the area look unattractive – consequently less
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Perspective: Conrail shareholder. 1. Why does CSX want to buy Conrail? How much should CSX be willing to pay? Some of the reasons why CSX wants to buy Conrail are‚ to increase the consolidation in the Railway industry. Further consolidation typically means lower cost for the consolidators fx because economies of scale and synergies and …. A consolidation also results in lower competition inside the industry‚ which typically follows with higher‚ or at least not lower‚ prices and therefore higher
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