The New Politics of Consumption Why Americans want so much more than they need. Juliet Schor I n contemporary American culture‚ consuming is as authentic as it gets. Advertisements‚ getting a bargain‚ garage sales‚ and credit cards are firmly entrenched pillars of our way of life. We shop on our lunch hours‚ patronize outlet malls on vacation‚ and satisfy our latest desires with a late-night click of the mouse. Yet for all its popularity‚ the shopping mania provokes considerable dis-ease: many
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HBR Case Study: “Introducing New Coke” 1. What is the case about? This case study is the story of Coca-Cola‚ its history and the report about one of the most fascinating stories about the company this is still regarded by many as a mysterious case: “the introduction of the new Coke”. The author Susan Fournier‚ in the case study went on by presenting the history of the Coca-Cola Company: how the company started and how throughout its history it became a brand‚ a part of everyone’s
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Reconstruction and The New South Chapter 15 The aftermath of war and emancipation Southern towns and fields ruined‚ many whites stripped of slaves and capital‚ currency worthless‚ and little property. More than 258‚000 confederate soldiers that died in the war constituted 20 percent of the white male population in the region. Mourning of the dead and the old south brought southerners to romanticize the “lost cause” and reinforce many whites to protect what remained of their ruined world
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Internet as a good tool to learn new languages Nowadays‚ it is essential to master at least two languages‚ both for career development and to communicate within the globalized world in which we live. Presently‚ because of the arising of technological resources‚ the amount of social network users is on the rise‚ and lots of sites have been using this interactivity to provide people with different ways to learn new languages. Among these sites we have Livemocha and Bussu; these are two highly recommended
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Chinese New Year is the biggest holiday celebrated among Chinese people. It is often referred to as the spring festival because it signals the beginning of spring. It is a time when families and friends get together to say goodbye to the old and welcome the new. It originally lasted for 15 days‚ but now only lasts for 5 to 7 days. The exact origin of this Chinese New Year holiday is too old to be traced‚ but many explanations still exist. One idea is that the holiday originated when a beast named
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INTRODUCTION: Research has proved that effective communication alone has a positive effect on customer satisfaction with services. This will‚ therefore‚ have a positive impact on future inspection ratings and future progress. Communication is an important tool in driving forward change‚ both cultural and procedural. The Communication Strategy is separated into two sections; External Communication‚ and Internal Communication. Primark is one of the leading retail group of Uk. Primark has
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A new house readiness By Jacob Voogd When making a decision to purchase a new house‚ one of the economic principles which one must consider will be that people face tradeoffs. If one decides to purchase a new house‚ he or she will need to give up things such as a holiday‚ new truck or what they eat which the same amount of money can purchase. In this case‚ one will need to weigh the priorities. For example‚ purchasing a new house may make travelling to school and local services more convenient
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Support service by the franchisor can basically be divided into two which are Pre-Opening Support and Ongoing Support. a) Pre-Opening Support • Site & design selection • Continuous training and advice b) Ongoing Support • Advertising and promotion support • Field agent visits c) • Research & development market Pre-Opening Support Site selection and the design/construction of the outlets Franchisees are allowed to choose any places of the outlet that they interested to open. They can choose
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SUMMARY OF GOOD AND SERVICES TAX (GST) WHAT IS GST? Good and service tax is a direct tax code to be implemented by the government. It is a comprehensive indirect tax to be levied on manufacture‚ sale and consumption of goods as well as services at a national level. Integration of goods and services taxation would give India a world class tax system and improve tax collections. It would end the long standing distortions of differential taxation treatments of manufacturing and service sector. The
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Starbucks recently unveiled a new single-serving home brewer. Starbucks has always made their coffee available at home. They were presently offering their coffee beans for home brewing; sells premixed bottled frappuccinos; and recently started selling Via which is instant Starbucks coffee. So‚ being able to brew Starbucks’ coffee at home isn’t a new concept. However‚ now Starbucks has an added twist with its new top notch coffee system‚ the Verismo. The Verismo is in alignment with Starbucks’
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