Raisio Group and the Benecol Launch Case Analysis Park University Benecol was launched in 1955 by the company Raisio in Finland (“Benecol‚” 2010). Benecol has become a successful additive to multiple product lines due to its unique ingredient of plant stanol ester. The ingredient has been proven to reduce cholesterol levels and can easily be added to any food (Grant‚ 2010). Raisio‚ up until 1997‚ produced much of the plant stanol it needed
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Problem Originated from a grain-milling company in Finland‚ the 57-year-old Rasio Group developed a substantial export business which accounted for 39% of its sales by 1996. Its main products including margarine‚ pasta and other food products were manufactured‚ sold locally and exported. In 1995‚ a blockbuster product Benecol‚ cholesterol-lowering margarine‚ attracted the interest of food processors and supermarket groups throughout the world and fueled a surge of investor interest. Stanol ester is the
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Raisio Group and the Benecol Case Analysis Raisio Group and the Benecol Case Analysis In 1939 in the town of Raisio‚ Finland The Raisio Group opened as a grain-milling company. Merging in 1987 with the vegetable oil factory located next to the milling plant the joint company became Raisio Tehtaat Oy Ab(). Through this joint venture a number of products were manufactured‚ sold locally and exported. However the company’s stand out product was introduced in 1995 in the form of a cholesterol-lowering
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ester. Raisio had found a unique way of processing the plant stanol which allowed it to become refined and fat-soluble. They studied it further and found it to have a profound cholesterol-reducing effect when consumed. The findings were published in New England Journal of Medicine in November 1995; “after a 14-month trial‚ a daily intake of 25 grams reduces total cholesterol in the bloodstream by 10% and the level of more harmful LDL cholesterol by 14%” (Grant‚ 2010‚ p. 658). Raisio then combined
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During 1996 ‚ Raisio Group ‚ a 57 -year-old grain-milling company based in Raisio in the south-west of Finland ‚ emerged from obscurity to become the second most valuable pubic company in Finland (after Nokia ) and the focus of worldwide attention . The launch of Benecol ‚ its cholesterol-lowing margarine ‚ at the end of 1995 had attracted the interest of food processors and supermarket groups throughout the world and fueled a surge of investor interest . Demand for the product had outstripped
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International Finance Bencol: Raisio’s Global Nutriceutical Case International Penetration The case of Raisio’s effort to penetrate the global market reveals that the international market‚ while rewarding in a lot of ways‚ is also very complicated. Much of the complications come from different government regulations in each country it tried to penetrate. While the product itself has been wanted by the international market‚ as long as the processes required by the government haven’t been
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Benecol: Raisio’s Global Nutriceutical Cheryl Hull Florida Institute of Technology September 23‚ 2012 Financial Management Policy Professor Ana Machuca September 23‚ 2012 Benecol: Raisio’s Global Nutriceutical Raisio‚ a Finnish grain and chemical company‚ is the proud owner of a product that has been deemed one of the ten most important nutritional innovations in the world (“Benecol®‚” 2010). This product is a unique compound composed of plant stanol esters and has been scientifically
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Q1. Should Biopure launch Oxyglobin? Why? Support your arguments with quantitative analysis (ie. calc. of market potential). We believe that Biopure should launch Oxyglobin now. First of all‚ the potential market demand is huge. While current annual demand is 354‚750 units (95% primary care practices x 17 units canine blood/primary care practice + 5% specialty care practices x 150 units canine blood/specialty care practice)i accounting for only 2.5% of the cases‚ potential market demand including
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GROUP PROCESS IN THE CHALLENGER LAUNCH DECISION: ANALYSIS: NASA was created with the intent to establish military culture‚ US dominance over USSR. Morton Thiokol‚ Inc.‚ an aerospace company‚ manufactured the solid propellant rocket motors manufactured the booster rockets SRB used to launch the Challenger Shuttle. Morton Thiokol called for a teleconference‚ fortnight before the launch had been scheduled to discuss the O ring problem. The Challenger launch was disaster due to various reasons:
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by the segment of 55+ males. Princessa was another brand owned by Groupo Sans. It shared Abanderado’s traditional appeal and high-quality perception. It specialized in women’s underwear and its main customers belong as well to the 55+ demographic group. Ocean was acquired by Groupo Sans in 1989. The brand had a long history on the market ever since its introduction in the late nineteenth century. It was a well-established
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