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    Chapter 9

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    E-Commerce Essentials (Laudon/Traver) Chapter 9 Online Content and Media 1) The publishing and entertainment industries make up the largest share of the commercial content marketplace. Answer: TRUE Diff: Moderate AACSB: Application of knowledge 2) The average American still spends more time watching television than using the Internet. Answer: TRUE Diff: Moderate AACSB: Application of knowledge 3) The impact of the Internet on media appears to be decreasing the total demand for media.

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    Chapter 21

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    * Chapter 21 Study Guide Answer Key 4. How did the rapid industrialization of warfare impact the war? It generated an array of novel weapons‚ including submarines‚ tanks‚ airplanes‚ poison gas‚ machine guns‚ and barbed wire. This new military technology contributed to the staggering casualties of the war‚ including some 10 million deaths; perhaps twice the number wounded‚ crippled‚ or disfigured; and countless women for whom their would be no husbands or children 5. With whom did the Ottoman Empire

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    2- Chapter 1: Up to the Starting Line The arrival of human populations on Australia led to the extinction of large mammal populations. There are many possible predictions about what may have happened to the animals on that continent. One theory is that they were killed off by the first humans who arrived in Australia. In the text it claims‚ “Just as modern humans walked up to unafraid dodos and island seals and killed them‚ prehistoric humans presumably walked up to the unafraid moas and giant lemurs

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    chapter 10

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    Chapter 10—Developing and Managing Products MULTIPLE CHOICE 1. When the manufacturer of L’Oreal shampoo introduced shampoos designed specifically to appeal to preteens‚ the product was: e.a.b.a.a.c.b.c.e.b.e.c.a.d.e.b.d.e.a.c.b.b.d.e.c.d.b.d.b.a.b.e.d.c.c.a.a.b.b.e.a.b.b.b.c.b.e.a.d.c.b.d.c.a.e.b.e.a.e.e.a.c.b.a.d.e.a.d.a.c.d.c.e.d.b.c.c.d.b.e.a.c.d.e.d.b.a.e.a.e.c.a.d.e.e.e.a.c.d.b.a.c.b.a.d.d.a.b.c.b.a.e.c.a.c. a new product because it was an improvement or revision of an existing product

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    Chapter 1

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    CHAPTER 1 INTERCORPORATE ACQUISITIONS AND INVESTMENTS IN OTHER ENTITIES ANSWERS TO QUESTIONS Q1-1   Complex organizational structures often result when companies do business in a complex business environment. New subsidiaries or other entities may be formed for purposes such as extending operations into foreign countries‚ seeking to protect existing assets from risks associated with entry into new product lines‚ separating activities that fall under regulatory controls‚ and reducing taxes

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    Chapter 1

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    File: chap01‚ Chapter 1 Multiple Choice 1. All of the following are major factors in determining what we eat EXCEPT the _____ of food. A. cost B. taste C. shape D. texture Ans: C Page: 4 2. The two most important elements in the selection of food for most people are A. taste and texture of food. B. health and prevention of disease. C. time and convenience. D. energy and fat content. Ans: A Page: 4 3. Neophobia related to food is most often experienced

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    Chapter 11

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    11 Chapter 11 Relevant Costs for Decision Making Solutions to Questions 11-1 A relevant cost is a cost that differs between alternatives in a decision. 11-2 An incremental cost (or benefit) is the change in cost (or benefit) that will result from some proposed action. An opportunity cost is the benefit that is lost or sacrificed by not taking some course of action. A sunk cost is a cost that has already been incurred‚ and that cannot be changed by any future decision. 11-3 No. Variable

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    Chapter 12

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    Principles of Marketing‚ 14e (Kotler) Chapter 12 Marketing Channels: Delivering Customer Value 1) Which of the following is NOT a typical supply chain member? A) resellers B) customers C) intermediaries D) government agencies E) raw materials supplier Answer: D Diff: 1 Page Ref: 340 Skill: Concept Objective: 12-1 2) ________ the manufacturer or service provider is the set of firms that supply the raw materials‚ components‚ parts‚ information‚ finances‚ and expertise needed to create

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    Chapter 13

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    Principles of Marketing‚ 14e (Kotler) Chapter 13 Retailing and Wholesaling 1) ________ includes all the activities involved in selling products or services directly to final consumers for their personal‚ nonbusiness use. A) Franchising B) Retailing C) Brokering D) Wholesaling E) Disintermediation Answer: B Diff: 1 Page Ref: 374 Skill: Concept Objective: 13-1 2) In recent years‚ ________ has been growing fast. This includes selling to final consumers through direct mail‚ catalogs‚ telephone

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    Chapter 15

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    Principles of Marketing‚ 14e (Kotler) Chapter 15 Advertising and Public Relations 1) Any paid form of nonpersonal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor is called ________. A) sales promotion B) direct marketing C) advertising D) personal selling E) public relations Answer: C Diff: 1 Page Ref: 436 Skill: Concept Objective: 15-1 2) A company’s total marketing communications package consists of a special blend of advertising‚ sales promotion

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