AMUL – The Taste of India Report on the Product Mix and Distribution of AMUL products. This report covers the product mix of AMUL across all categories‚ studies its distribution model in India and has an in depth study on the distribution channel of AMUL products in the state of Goa. AMUL The brand name AMUL is an abbreviation for Anand Milk Union Limited. AMUL is managed by the cooperative organisation‚ Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). AMUL’s headquarters is in Anand
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battle only because he was blessed by goddess Durga. However the main celebration symbolizes the victory of the good over the evil. Mahishasura‚ a demon‚ had created terror in the dev-lok (the world of gods). All the gods and saints prayed to the Adi-Shakti in order to kill Mahishasura‚ but when nothing happened‚ Goddess Durga finally emerged and massacred the demon thus saving everyone from terror. [3] [4] [5] The first nine days of Dasain symbolizes the battle which took place between the different
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Abstract This paper proves the hypothesis of marketing: - Related diversification is a more successful strategy for growth among firms than unrelated diversification. It explains the concept of diversification‚ the rationale of diversification‚ types of diversification‚ diversification strategies‚ and dimensions of diversification. This paper analyses the given hypothesis using various examples and reaches a conclusion. Keywords Related‚ unrelated‚ diversifact‚ diversification‚ diversifame‚ diversifad
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Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199
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Axia College Material Appendix G Eastern Religion Elements Matrix | |Hinduism |Buddhism |Confucianism |Daoism | |Countries of origin|India |India |China |China | |Historical figures |originated
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“IT IS NOT WHAT YOU LOOK AT THAT MATTERS‚ BUT WHAT YOU SEE” - H.D. THOREAU To look is to see and vice-versa! Admittedly to a layman and also in common parlance‚ we use the two interchangeably or synonymously. However‚ there’s a difference between the two if we contemplate it. ‘Visualisation’ is a curious issue having various aspects of interpretation. To look at something and to actually realise your vision is not always possible. There is just too much‚ all around
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A Project Report On “Study on Market Segmentation‚ Promotion & Placement of Amul Products in Pune Market for Amul India.” Submitted By Mr.ABHISHEK S BANJARE. (MBA BATCH 2009-10) In Partial Fulfillment for the Award of Degree of Masters in Marketing Management For Pune University Institue of Business Management & Research‚Pune Year 2007-08 ACKNOWELDGEMENT It has been great pleasure for me to work as a summer trainee in an esteemed organization like Amul India
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Women’s participation in nation-building is an important ingredient in achieving an equitable‚ peaceful and more prosperous society. Gender equity and women’s inclusion play a central role both as a litmus test and as an active variable shaping a more democratic‚ stabilized and developed society. To enhance the results of nation-building‚ the study suggests that nations should place a greater emphasis on the broader concept of human security from the earliest phase of nation-building efforts. In
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The Bhakti movement is a Hindu religious movement in which the main spiritual practice is loving devotion towards Shiva orVishnu. Bhakti movement is also closely related to Sufism of Islam which rose in the same time period and both advocated ’love of God’ as the easiest way to attain God. The Bhakti movement originated in ancient Tamil Nadu. The Nayanmars and the Alvars played a major role in the Bhakti movement. The Bhakti movement began to spread to the north during the late medieval ages when
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Ahmedabad‚ the city of Ahmed Shah (Medieval ruler of Gujarat)‚ is known for its rich past and its association with the Mahatma (Great Soul) Gandhi. The city offers a unique style of architecture‚ which is a blend of Hindu and Islamic styles (Indo-Saracenic style of architecture). The monuments of Ahmedabad mainly date back to the 15th century. Ahmedabad has been known for its industry since medieval times. It used to be famous for its textile mills and hence often referred to as the ’Manchester of
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