STRATEGIC MANAGEMENT IN HUL HINDUSTAN UNILEVER LTD.-INTRODUCTION * India’s largest FMCG company * A subsidiary of Unilever which holds 52% of the shares * 2 out of 3 Indians use its products * Over 42 factories across India * Around 45% of HUL’s sales turnover of * Rs. 25‚206 crore comes from rural markets‚ * valued at around Rs. 11‚000 crore PRODUCTS/BRANDS OF HUL * Food Brands Red Label‚ Brooke Bond‚ Taj Mahal‚ Bru‚ Kissan‚ Knorr‚ Lipton ‚ Kwality
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Classic Poetry Series Ramdhari Singh Dinkar - poems - Publication Date: 2012 Publisher: PoemHunter.Com - The World’s Poetry Archive Ramdhari Singh Dinkar (23 September 1908 – 24 April 1974) Ramdhari Singh ’Dinkar’ (ीीीीीीी ीीीी ’ीीीीी’)was an Indian Hindi poet‚ essayist and academic‚ who is considered as one of the most important modern Hindi poets. He remerged as a poet of rebellion as a consequence of his nationalist poetry written in the days before Indian independence. His poetry exuded
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Product: Variants Bar Soap: The classic red bar of Lifebuoy soap and its distinctive phenol smell has been synonymous with cleanliness. Body Wash: Lifebuoy Body Wash provides deep cleansing of pores‚ protecting against the three root causes of skin health problems – clogged pores‚ over-drying‚ and infection-causing germs. Lifebuoy ActiFresh variant which envelopes you in its fresh fragrance for up to 12 hours after a bath‚ protecting you from odor causing germs and helping you keep your active
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| 2011 | | MARKETING OF SERVICES TERM PAPER PRADEEP KUMAR.N(M100002MS) | [ EFFECTIVENESS OF LOYALTY PROGRAMS IN BIG BAZAAR] | | Contents page no 1. About the company 03 2. Significant features of big bazaar
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VIRAJ TAMHANE _____________________________________________________________________________________________ HINDUSTAN UNILEVER LIMITED Meeting Everyday Needs of People Everywhere _____________________________________________________________________________________________ CORPORATE SOCIAL RESPONSIBILITY (CSR) Corporate Social Responsibility (CSR) in Hindustan Unilever Limited (HUL) is rooted in its Corporate Purpose - the belief that "to succeed requires the highest standards of corporate
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IIndian nationalism Indian nationalism refers to the many underlying forces that molded the Indian independence movement‚ and strongly continue to influence the politics of India‚ as well as being the heart of many contrasting ideologies that have caused ethnic and religious conflict in Indian society. Indian nationalism often imbibes the consciousness of Indians that prior to 1947‚ India embodied the broader Indian subcontinent and influenced a part of Asia‚ known as Greater India. National
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‘Operation Streamline’ for distribution of products to inaccessible rural markets with High potential using unconventional transport like bullock carts‚ tractors and bicycles and appointed rural distributors and star sellers. In 2000‚ HUL started Project Shakti to reach inaccessible low potential rural markets. This project has reached 100‚000 villages. HUL embarked upon Project Samuriddhi in 2003 to create sustainable villages in Dadra and Nagar Haveli. Today HUL’s products touch the lives of two out of
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Whiteners Question Marks - AmulMastiDahi - AmulLassi - AmulMithaimate -AmulMithai Range - Boxed milk Range(UHT) Cash Cows - Amul fresh Milk range - Amul Butter range - Mozarella Cheese Dogs - Amul Chocolates - Nultramul Energy Drink - Amul Shakti - Infant Milk range - Amul Pizza * Complete list of products given in Appendix. Strategy to Market items in Question marks: 1) MastiDahi/Lassi/Mithai range: a. Amul needs to build up a chain of retail outlets for exclusively Amul products.
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truth about our life and death; about culture and nature; about perfections and possibility. In my seminar paper I would like to explore the subjective truth‚ symbols and rituals related to Shiva and Shakti and what each phase of their like meant. The change of Shiva from ascetic God to a house-holder. Shakti taking birth as Sati then due her family burning herself that leads to sati pratha then again taking birth as Parvati and finally being able to become one with her consort
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CHAPTER I INTRODUCTION TO RURAL MARKET GONE ARE the days when a rural consumer went to a nearby city to buy branded products and services. Time was when only a select household consumed branded goods‚ be it toothpaste or soap. There were days when big companies flocked to rural markets to establish their brands. Today‚ rural markets are critical for every marketer - be it for a branded shampoo or an automobile. To open a business daily or business magazine today‚ you will read about some company
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