CHAPTER - ONE Conceptual framework and basic issues 1.1 INTRODUCTION India is one of the largest economies in the world in terms of purchasing power and is among the fastest-growing‚ with a population of around 1.12 billion people‚ with huge natural resources‚ and with costs that are at the very low end of the global average. All major consumer companies of India have sophisticated marketing and product development plans. Moreover‚ the multinationals that are operating in India have business
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2 NESTLE vs CADBURY An Evaluation of the Marketing Mix of Nestle and Cadbury Submitted to: Ms Shalini Gupta Submitted by: Chaitanya Hiremath Roll no - 370 2012 Shaheed Bhagat Singh College (Delhi University) ACKNOWLEDGEMENT I‚ a student of Shaheed Bhagat Singh College make a humble attempt to present my research project. It gives me immense pleasure to thank and extend my gratitude to Ms Shalini Gupta for extending her valuable time and continuous support in completing this project. I also
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VUCA is an acronym used to describe or reflect on the volatility‚ uncertainty‚ complexity and ambiguity of general conditions and situations. The common usage of the term VUCA began in the late 1990s and derives from military vocabulary and has been subsequently used in emerging ideas in strategic leadership that apply in a wide range of organizations‚ including everything from for-profit corporations to education. Meaning The deeper meaning of each element of VUCA serves to enhance the strategic
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1.0 INTRODUCTION This section will go through the definition of marketing management and its ethical concerns towards Bottom of Pyramid (BOP) group of people. Besides‚ the element of Corporate Social Responsibility (CSR) also included in this introductory paragraphs. Marketing is growing and keep on changing with time and age. To manage marketing‚ one must be knowledgeable and really understand regarding the marketing concept to be applied when doing a particular business. Wikipedia has defined
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------------------------------------------------- Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai‚ Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL’s products include foods‚ beverages‚ cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers India Limited and‚ in 1956‚ became known as Hindustan Lever Limited‚ as a result of a merger between Lever Brothers
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Example As per the production process Define movement of from soap’s raw material to finished good to sale as per company’s suggested for its production based activity. Product category can be the Example: Soap Soap | Washing: super ‚ shakti | Bath soap: Premium‚ deluxe ‚ international | Product Attributes types are * Currency * Date‚ Time * Decimal * Integer * Text * Boolean These Attributes can be use to record and unit to measure integer or decimal
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share in social and religious rites‚ and were sometimes distinguished by their learning. The absolute seclusion of women in India was unknown in ancient times." Even the Puranas also do not look down on women. Whereas the Devi Purana eulogises the Shakti aspect of women‚ the Brahmavaivarta Purana makes Radha the Conscious Magnetic Force of Krishna. But there are other scholars such as Wheeler3‚ Prof. Indra4 etc.‚ who opine that the Vedic woman was a slave‚ and the evils such as wife burning‚ child
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India is the nation where we have quite something to be proud of and to make us flaunt over the world in which one and best of them is the rich and broad legacy of democracy‚ comparison to others. India has been regarded as the largest functioning democracy in the world and constructed itself to be felt strong in the global economic arena of the world. During one visit to India two-three years ago‚ British prime minister referred India to be the beacon of democracy to the world. The well developed
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NATIONAL POLICY FOR THE EMPOWERMENT OF WOMEN (2001) | | |Introduction | |The principle of gender equality is enshrined in the Indian Constitution in its Preamble‚ Fundamental | |Rights‚ Fundamental Duties and Directive Principles. The Constitution not only grants equality to | |women‚ but also empowers the State to adopt measures of positive discrimination in favour of women. | |Within the framework of
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PROJECT REPORT KANBAN SYSTEM LEAR CORPORATION ANIKET BORA 4TH YEAR B.TECH MECHANICAL ENGINEERING NATIONAL INSTITUTE OF TECHNOLOGY‚ NAGPUR. DEFINITION KANBAN is a lean ordering or manufacturing strategy in which parts are ordered or produced only as needed. ( Encyclopaedia ) Toyota Motors has been credited to develop this system in 1950. KANBAN has been derived from two Japanese words. “KAN” meaning visual and “BAN” meaning card/board. It is a visual signal
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