parle-g INTRODUCTION A long time ago‚ when the British ruled India‚ a small factory was set up by Mohanlal Dayal Chauhan in the suburbs of Mumbai city‚ to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition‚ this company called Parle Products‚ survived and succeeded‚ by adhering to high quality and improvising from time to time. A decade later‚ in 1939‚ Parle Products began
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MBA- Semester 2 Assignment - Marks 60 (6X10=60) MB0046 – Marketing Management - 4 Credits Subject Code - MB0046 *** Please fill in all the details in complete and only in CAPITAL letters Name Registration Number INSTRUCTIONS FOR ASSIGNMENT SUBMISSION 1. Completed assignments must be typed and formatted neatly and soft copies should be uploaded on or before the dates mentioned above. (30 November‚2012) 2. Ensure that you answer all questions according to the marks
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In the book‚ Renaissance in India‚ Sri Aurobindo provides a blue print for the spiritual and cultural regeneration of India on the foundations of her own unique swadharma. In his The Renaissance in India‚ Aurobindo said: "India is the meeting place of the religions and among these Hinduism alone is by itself a vast and complex thing‚ not so much a religion as a great diversified and yet subtly unified mass of spiritual thought‚ realization and aspiration." In Renaissance in India (earlier called
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Indo-Pakistani wars and conflicts Indo-Pakistani conflicts Since the partition of British India in 1947 and creation of India and Pakistan‚ the two South Asian countries have been involved in four wars‚ including one undeclared war‚ as well as many border skirmishes and military stand-offs. Additionally‚ India has accused Pakistan of engaging in proxy wars by providing military and financial assistance to violent non-state actors. The dispute for Kashmir has been the cause‚ whether direct or
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SHOULD COCA COLA ENTER THE HEALTH DRINK MARKET PREPARED FOR Mr. Atul Singh(CEO) Coca Cola ABPL Faizabad‚ India‚ 180012 PREPARED BY Aditee Goyal Kamakshi Arora Richa Arora Romani Goyal Shakul Goyal Siddharth Sharma Srishti Chawla IBS Gurgaon Old Delhi Road‚ Dundahera Gurgaon‚ Haryana- 122016 August 07‚ 2010 LETTER OF TRANSMITTAL 23-A‚ Kailash Colony New Delhi August7‚ 2010 Mr Atul Singh‚ CEO Coca Cola ABPL Faizabad‚ India
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Rural marketing- an untapped potential By: Mrs. Sugandha Dhillan‚ Mrs. Pradnya Bhandare Abstract: ’Go rural’ is the slogan of marketing gurus after analyzing the socio-economic changes in villages. Rural marketing is an evolving concept‚ and as a part of any economy has untapped potential; marketers have realized the opportunity recently. Improvement in infrastructure and reach‚ promise a bright future for those intending to go rural. Rural consumers are keen on branded goods nowadays‚ so the market
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ROWiE DABU IV-TURQUOiSE GROUP 2 JANUARY 16‚2013 ------------------------------------------------- PANDAVAS Draupadi and Pandavas In the Hindu epic Mahābhārata‚ the Pandava (Sanskrit: पाण्डव pāṇḍavaḥ; also‚ Pandawa) are the five acknowledged sons of Pandu (Sanskrit: पांडु)‚ by his two wives Kunti and Madri. Their names are Yudhisthira‚ Bhima‚ Arjuna‚ Nakula and Sahadeva. All five brothers were married to the same woman‚Draupadi. (Each brother also had multiple
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1. PROFILE OF THE COMPANY Parle Products Pvt. Ltd.: A cream colored yellow stripped paper with a cute baby photo containing 10-12 biscuits with the company’s name printed with in Red. Times changed‚ variety of biscuits did come and go but nothing has changed with these biscuits. Yes‚ the size of their packing has definitely changed but for the consumer good as these are money saver pack. The Parle name conjures up fond memories across the length and breadth of the country. After all‚ since 1929
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villagers a heads-up. Obviously shocked‚ the army men’s faces break into broad smiles and they leave the place‚ shaking their heads in disbelief. That’s Varsha for you- the 25-year-old Sarpanch of her village- smart‚ confident and articulate. “Apratim Shakti hai us mein samajhne ki” is how the women from her “Samuh” sum her up. Born in a poor Dhobi family‚ she lost her mother at a very early age. She had to live with her uncle and despite her best efforts; she could not study beyond the ninth grade
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RURAL RETAIL: AN EMERGING CONCEPT OF RETAILING By: Ms. Sweta Sharma (Assistant professor) Vidya Bhawan College for engineering and technology ABSTRACT The word retail has a very small meaning‚ it means ‘to cut or to break the bulk’‚ however the term Retail Management is not a small concept‚ it has a very broad meaning and a wide framework. When we say that Retailing is dynamic‚ it simply means that it is progressive in nature‚ it keeps on changing itself with the emerging trends
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