CASE 33 Marketing to the Bottom of the Pyramid Professor C. K. Prahalad’s seminal publication‚ The Fortune at the Bottom of the Pyramid‚ suggests an enormous market at the “bottom of the pyramid” (BOP)—a group of some 4 billion people who subsist on less than $2 a day. By some estimates‚ these “aspirational poor‚” who make up three-fourths of the world’s population‚ represent $14 trillion in purchasing power‚ more than Germany‚ the United Kingdom‚ Italy‚ France‚ and Japan put together. Demographically
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DETERMINING CONSUMER BEHAVIOUR ON SAFE DRINKING WATER [pic] A Project Report Submitted in the partial fulfillment of the requirement for the award of the Degree of Master of Business Administration 2009-2011 Submitted By: Under the Guidance of: JUNAID AHMAD MRS.ANJALI SHARMA [pic] BHARATI VIDYAPEETH UNIVERSITY INSTITUTE OF MANAGEMENT & RESEARCH‚ NEW DELHI An ISO 9001:2008 Certified Institute
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SUMMER INTERNSHIP PROJECT REPORT A STUDY ON PENETRATION OF AMUL PANEER IN THE AREA OF SECUNDERABAD. BY MIHIR MAGIDEWAR 12BSPHH010552 GUJARAT CO-OPERATIVE MILK MARKETING FEDERATION LTD (GCMMF) AMUL A REPORT SUBMITTED IN THE PARTIAL FULFILMENT OF THE REQUIREMENTS OF MBA PROGRAM OF IBS HYDERABAD TO FACULTY GUIDE – Dr.SRIDHAR VAITHIANATHAN COMPANY GUIDE – KUNAL KASHIKAR i. ACKNOWLEDGEMENT: I would like to express my profound gratitude
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Executive summary Using Google’s Andriod platform has given HTC a boost‚ but now the Taiwanese handset maker are vulnerable to underwhelming sales in America and Europe. Their hope? China. HTC only entered China in early 2010‚ much later than its established peers. It is playing catching up with international premium brands‚ such as Apple‚ Samsung and LG‚ where HTC is currently aiming to get a slice of the pie. However‚ the company is also facing stiff competition from local brands who operate
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Overview Of FMCG Sector What are FMCGs? WE regularly talk about things like butter‚ potato chips‚ toothpastes‚ razors‚ household care products‚ packaged food and beverages‚ etc. But do we know under which category these things come? They are called FMCGs. FMCG is an acronym for Fast Moving Consumer Goods‚ which refer to things that we buy from local supermarkets on daily basis‚ the things that have high turnover and are relatively cheaper. FMCG Products and Categories - Personal Care‚
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“Hinduism and Modernity” The writings on Hinduism and modernity by David Smith are an interesting read due to the juxtaposition of two opposite (per the author) concepts filled with examples that are traditional and modern with a spirit of understanding that is the hallmark of modern times. The opening examples of the Ganesha idols drinking milk being ridiculed by a modern day press in India serves well to remind us that our thinking or “theorisation” has become rigidly scientific and we have developed
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Seeing the Sacred Nature of Midwifery Chris J. Hampton (March 2007) Every birth is Holy. I think that a midwife must be religious‚ because the energy she is dealing with is Holy. She needs to know that other people’s energy is sacred.[1] A midwife is simply defined by one author as “nothing more nor less than a skilled specialist in normal birth.”[2] Other names include sage-femme or “wise woman” (French)‚ jordmother or “earth mother” (Danish)‚ whereas midwife comes from Middle
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RESERVATION OF TRANSGENDERS IN FIELD OF SPORTS The existence of those human beings who do not confirm to their gender has been documented throught human history1.The term transgender is deeply rooted in Indian history‚ it has been an umbrella term. The problems that transgender are facing are more of a psychological rather than a social problem. They are still not accepted and recognized in the society. Transgender is a term for those people who do not fall either under male category or under
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Wind energy • Energy from wind power is becoming an increasingly significant source of energy • (considering that the price of oil is getting dearer) 1. this specially so for oil deficient developing nations like India which meet their energy needs by importing oil. 2. providing fact and figures analyze the opportunities and challenges that wind energy companies face in setting up wind farms in India. ▪ Also do u think wind energy is viable if the government decide
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Introduction India is a patriarchal society‚ which‚ by definition‚ describes cultures in which males as fathers or husbands are assumed to be in charge and the official heads of households. A patrilineal system governs the society‚ where descent and inheritance are traced through the male line and men are generally in control of the distribution of family resources. Women’s role in Pre-colonial social structures reveals that feminism was theorised differently in India than in the West. In India
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