INTRODUCTION This report will describe briefly about the company‚ Tata motors and their sustainable innovative result‚ the world’s cheapest car Nano. (Tata motors‚ 2013) Tata Motors being the largest Indian automobile manufacturer‚ had revenues of INR 1‚65‚654 crores (USD 32.5 billion) in 2011-12. They have been the leading manufacturers of commercial vehicles. They also have award-winning products in the compact‚ midsize car and utility vehicle segments. They are also among the world’s top manufacturers
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Market Segmentation - A framework for determining the right target customers BA-thesis May 2010 By Nynne Larsen Supervisor: Mariette Ulbæk Aarhus School of Business Table of contents 1. 2. Summary ........................................................................................................................................ 1 Introduction ................................................................................................................................... 3 2.1 Delimitation
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1. INTRODUCTION 1.1 PERFORMANCE APPRAISAL Performance appraisal is the process of obtaining‚ analyzing and recording information about the relative worth of an employee. The focus of the performance appraisal is measuring and improving the actual performance of the employee and also the future potential of the employee. Its aim is to measure what an employee does. It is a powerful tool to calibrate‚ refine and reward the performance of the employee. It helps to analyze his achievements and
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------------------------------------------------- Positioning the Tata Nano (A) and (B) This case deals with the positioning of the Tata Nano - for its launch and after its launch - ‚ a new version of ultra-low-cost cars produced by Tata Motors Ltd. for the India’s market. The Tata Nano aimed to revolutionize the India’s market. First‚ the goal of the Tata Nano was to be the smallest in order to be maneuverable‚ as the streets in India were extremely small and unsafe. At the same time‚ the Tata Nano had to be the most affordable
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Case: Fiat’s Strategic Alliance with Tata. IB-Sec A &C. Please use the following questions as guideline to prepare the case: (Follow instructions in outline except those mentioned below.. 1. Given that‚ Fiat existed and operated in India for long why did it decide to form a strategic alliance with Tata? * Frequent bottlenecks with earlier smaller JV partner(premier) * felt the need for bigger player- with financial and management compatibility * Long term approach
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Book review of “For the love of India” (A biography of Jamsetji Tata ‚ written by R.M.Lala) Jamsetji Tata‚ the founder of Tata sons‚ was a pioneer of Indian Industry. He is credited with giving Indian Industry a new direction by creating a vision for first steel plant & hydroelectric plant. Prior to that‚ Business community in India was basically a trading community‚ with only major exports in cotton‚ jute & tea. He was the one who changed India’s industrial & economic character. He fulfilled
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According to their claims made by Tata co. was Singur would become a mini-auto city and approximately 70 vendors would set up shop along with the factory. The total investment planned is to the tune of Rs 1‚000 core. The project had‚ however‚ generated controversy right from the start‚ particularly on the question of state acquisition of fertile agricultural land for private enterprise. This also creates employment opportunities. For government:- For the government Tata nano acquired the fertile land
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INTODUCTION The Tata group comprises over 100 operating companies in seven business sectors: communications and information technology‚ engineering‚ materials‚ services‚ energy‚ consumer products and chemicals. The group has operations in more than 80 countries across six continents‚ and its companies export products and services to 85 countries.The total revenue of Tata companies‚ taken together‚ was $100.09 billion (around Rs475‚721 crore) in 2011-12‚ with 58 percent of this coming from business
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Collaboration between Tata Consultancy Services’ IT services and NEST Organization in articulating the U. K’s Universal Workplace Pension Scheme through Business Process Outsourcing and its Subsequent technological Impacts on The Home Country; India. Geography of Transnational Production Networks 1 Introduction I believe that Tata Consultancy Services (TCS) is a good example of a transnational corporation with capabilities of worldwide learning‚ economies of scale and flexibility. TCS
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The Tata–Corus Merger: A Visionary Deal or a ‘Winner’s Curse’? During the last decade‚ Tata Steel took forward plans to hone their growth as a steel manufacturer through a series of global acquisitions. In turn‚ their initiatives allowed them to grow far beyond the domestic market and service the growing global demands for steel. For both India and Tata Steel‚ the biggest foreign acquisition to date was that of the Corus Group‚ a European steel manufacturer headquartered in the UK
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