Market-Entry Report Addressed to Tata Motors & Partners Business Communication Table of contents Page | | Introduction | | SWOT-Analysis * Strengths * Weaknesses * Threats * Opportunities | | Marketing strategy | | Conclusion & Recommendations | | Bibliography | | Introduction Tata Nano has invented a car that has a couple of strong competitive advantages. The most important advantage is that the car is relatively cheap and therefore affordable
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Table of Contents Executive Summary 2 Product 12 Price 12 Place and Promotion 13 Branding 13 Segmentation 13 Targeting 14 Positioning 14 Differentiation 14 Conversion model: 14 Executive Summary The organization Product/Service Market Opportunity Analysis Basic characteristics
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METAMORPHOSIS OF TATA STEEL -THE CHALLENGES OF CHANGE MANAGEMENT "There is nothing more difficult to take in hand‚ more perilous to conduct‚ or more uncertain in its success‚ than to take the lead in the introduction of a new order of things." — Niccolo Machiavelli The Prince (1532) "In times of rapid change‚ experience could be your worst enemy." — J. Paul Getty INTRODUCTION 1. Tata Steel is the largest steel company of the country and at present stands as the 10th largest steel
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Case Analysis: Moving Tata Consultancy Services into the “Global Top Ten” S. Ramadorai (Ram) was the current CEO of Tata Consultancy Services. The innovator behind this successful development and his predecessors had built TCS into India’s largest software services outsourcing firm. (Table 2‚ attached at the end) It began in 1968 as an in- house division of its parent firm‚ which was a member of the Tata group‚ India’s largest conglomerate. TCS was the 19th largest software services provider
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PROJECT GUIDE MR. AJIT PANDEY Sr. Manager‚ TMDC‚ TATA STEEL Submitted by: ANSHU AMAN 2012MB0022 ISM DHANBAD 2012-2014 ACKNOWLEDGEMENT “A journey of one thousand miles begins with a single step”‚ so goes an old adage. This is exactly how I am feeling when I have to finish my project. There are many people who have helped and supported me in completing my project. It will be injustice if I do not remember them at this juncture‚ and highlight their contribution towards
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Contents Topics Page No. Acknowledgements 2 Executive Summary 3 Introduction Background Topic of study and Rationale Objectives 4-5 Secondary Research About Tata Memorial Hospital About Organizational Behavior – II in context with Tata Memorial Hospital 6-7 Methodology and Findings Steps followed in the study Primary data collected- what and how? Analysis of the Organization and Findings 8-12 Outcome of the Study Linking Theory to Practice Conclusions Implications
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Report: Perception towards TATA “Nano” TABLES & CHARTS 1. Table & Graph 1.1 Table & Graph 1.2 Table & Graph 1.3 Table & Graph 1.4 2. Table 2.1 Table 2.2 Table 2.3 3. Table & Graph 3.1 4. Table & Graph 4.1 5 Graph 5.1 6 Graph 6.1 7 Graph 7.1 8 Graph 8.1 9 Graph 9.1 10 Graph 10.1 11. Table 11.1 Table 11.2 Demographic Analysis Gender Age Distribution Profession Income Group Factor Analysis KMO and Bartlett’s Test Total Variance Explained Rotated Component Matrix Awareness of TATA Nano Responses over Awareness
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A Training Report Submitted to Rajasthan Technical University‚ Kota In partial fulfillment of the requirement for the degree of BACHELOR OF AUTOMOBILE ENGINEERING Submitted by: JINJUWADIA PURVESH R. Guided by: Training in charge: Mr.Taran singh Matharoo Mr. Pankaj Bharuka‚ Head of Department‚ (Production) AMW
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Jyoti Yadav Merger and Aqcusition report In 2008‚ Tata Motors acquired British Jaguar Land Rover (JLR)‚ which includes the Daimler and Lanchester brand names After the acquisition of the British Jaguar Land Rover (JLR) business‚ which also includes the Daimler‚ Lanchester and Rover brands‚ Tata Motors became a major player in the international automobile market. On 27 March 2008‚ Tata Motors reached an agreement with Ford to purchase their Jaguar Land Rover operations for US$2.3 billion
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PROGRAME- BATCH 2014-2015 MARKETING MANAGEMENT CASE ANALYSIS NOTE POSITIONING THE TATA NANO (A) SUBMITTED BY: APARNA PALLAVI LEAD CONSULTANT ITC INFOTECH EPGP-07-14 HARISH KUMAR PRODUCTION ENGINEER CAIRN INDIA EPGP-07-37 MAYANK PANJRATAN ASST. MANAGER-BRAND DECCAN CHARTERS EPGP-07-57 SUBMIT TO: PROF. JOFFI THOMAS Product: Tata Nano was conceived as the smallest‚ most fuel efficient and the most affordable car. Nano with its
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