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    Britain’s Drink Problem

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    BRITAIN’S DRINK PROBLEM This paper reports the finding of economic and social impacts of Britain’s drink problem and influences of government policy for the problem. The biggest drink problem is lots of people (nearly 9‚000 people) died each year because of alcohol related diseases. Also young people drinking too much are another problem Britain faces. Alcohol gives people jobs‚ produces the revenues of the alcohol taxes‚ and produce about £2.7 billion in 2007 from the trade of alcohol in Britain

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    Sugary Drinks Tax

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    Sugary Drinks By:Alexzandria Gipson Sugar ..Drinks...Tax…Should there be tax on sugary drink?There should be tax on sugary drink because it could help with health problems and it can also help save money. One reason why there should be tax on sugary drinks is because it could encourage people to be healthy.One example why there should be tax onsugary drinks is because they could help with diabetes. They would be discouraged because there would be tax. Another reason why there should be tax on

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    Brand and Oreal

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    Founded in 1907 by French chemist Eugene Schueller‚ who developed an improved and innovative hair dye called Aureole‚ L’Oreal has become a multi-brand‚ multi-billion dollar company in the last century. Today‚ L’Oreal boasts twenty-five global brands and claims €17 billion of consolidated sales in 2007 (L’Oreal). In addition to the L’Oreal brand‚ other popular brands include Garnier‚ Maybelline‚ Lancome‚ Georgio Armani‚ Ralph Lauren‚ Redken and Diesel (Adage). L’Oreal was ranked sixteenth in the U.S

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    Local Music in Singapore

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    Local Music in Singapore Singapore’s music scene is known for its urban acts‚ being a platform for rock‚ punk and other genres. During the more successful period (1960-80s)‚ Singapore has produced acts like Naomi & The Boys‚ The Quests‚ The Thunderbirds and The Trailers. Now‚ music acts such as Jack and Rai and The Great Spy Experiment are flourishing in the local scene. Has the local scene changed? Definitely. Is it as successful as before? Definitely not. Globalization has affected us a

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    Energy Drink and Red Bull

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    12-13 Introduction Red Bull is the leader of the energy drink market. Red Bull is an Austrian produced energy drink. It competes in a very narrow niche of the carbonated soft drink market. The discovery of Red Bull was made during a business trip to Hong Kong in the 1980’s by an Austrian entrepreneur‚ Dietrich Mateschitz. Its main focus was Europe‚ as this part of the world was yet to be established within the energy drinks market. Though‚ the unusual high quantities of caffeine in the

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    Brand Building

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    Daystar University Topic: Brand Building Name: Joyce Njoki Admission Number: 10-1718 Submitted to: Mrs. Julie Muraya School of Communication Valley road Campus THESIS Topic Brand building Thesis statement Brand building is a public relation function that involves understanding the type of brand the company requires and the types of brand assets involved in brand building that lead to development of a strong brand. BRAND BUILDING Introduction Branding is the use of words‚ designs and symbols to

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    Ikea Brand

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    IKEA has created a global brand focused on low prices and contemporary designs. In 2009‚ Interbrand ranked IKEA 28th on its list of the top 100 global brands (# 35 in 2008 indicating 10% increase in brand value over just year). IKEA’s success is attributed to its vast experience in the furniture retail market‚ its product differentiation and cost leadership. The brand Ikea has become iconic in consumers’ minds. CEO‚ Anders Dahlvig‚ states “the awareness of our brand is much bigger than the size of

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    Local vs Global

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    The Best Global Leaders are Local Leaders. A few years ago‚ Thomas Friedman eloquently said that "the world is flat." Technology and globalization have made commerce a far more level playing field than it was many decades ago. The internet has unlocked opportunities‚ giving businesses access to previously unreachable customers. There’s a sense of equal opportunity in markets‚ with geographical and historical knowledge becoming more and more irrelevant. From business schools to boardrooms‚ building

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    Dnt Drink and Drive

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    Name: Kisha lesly Date: 6/3/2013 Introduction I. If you want to Stay Alive‚ please don’t drink and drive. II. It is well known that young drivers are more likely than older ones to involve in drunk and drive accidents. III. Today‚ I will inform you about three different points highlighted on an article from the New York Times ‘Young Drivers and Alcohol: A deadly mix.’ A. Regardless of alcohol consumption‚ drivers younger than 26 cause more auto fatalities in

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    The Innocent Drinks Design Culture Discuss and illustrate the extent to which a ‘design culture’ in an organisation can give it competitive advantage. I. Introduction In 21st century‚ the organizations are entering a brand new era full of opportuni-ties and innovations‚ and great changes have taken place in companies’ attitude to-wards some traditional practices. Design has become an essential issue. As the writer in “Designing the 21st century” observed: Throughout the industrialized

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