MARKETING ACTVITIES SEMESTER 1‚ 2012 ASSIGNMENT 1 Company Chosen: McDonald’s Industry: Hospitality Founded: May 15 1940 Founder: Richard & Maurice McDonald Headquarters: Oak Brook‚ Illinois‚ US No. of Locations: 30000+ Worldwide Area Served: Worldwide Products: Fast Food P.E.S.T Analysis Political Factors The individual operations of McDonalds are influenced by the individual state and country policies by each government. E.g. there are certain some states in Europe and the US wont allow fast
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SWOT analysis of McDonalds This is a McDonalds Corporation SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors McDonald’s Corporation Restaurants‚ Food Worldwide U.S. Don Thompson $ 27.56 billion (2012) $ 5.46 billion (2012) 1‚800‚000 Burger King Worldwide‚Inc.‚ Yum! Brand Inc.‚ Subway‚ Wendy’s
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| Comparative Ratio Analysis of Three Listed CompaniesOf ICT Sector | | | | | August 08‚ 2012 | TABLE OF CONTENT Title | Page No | Letter of Transmittal | 3 | Acknowledgement | 4 | Introduction and Rationale of the study | 6 | Objectives | 6 | Sources of Data | 6 | Methodology | 7 | Findings of the Ratio Analysis | 8 | Liquidity Ratio | 8 | Debt Ratio | 9 | Profitability/Performance | 10 | Activity Ratio | 13 | Market Performance | 18 | Conclusion
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of products by McDonalds and make recommendations. Marketing Concept strengths and weaknesses. Production Concept: The production concept is the process of making and distributing the products to the business outlets. Some businesses only focus on its production process rather than the distribution process. The whole production concept consists of quality control of the product‚ testing and measurement of the product. The marketing concepts strengths are that it allows McDonalds to focus on specific
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FINANCIAL RATIO ANALYSIS OF B.H.E.L Project submitted on completion of Summer Internship 7/11/2009 BHARAT HEAVY ELECTRICALS LIMITED‚ BHOPAL Bhanupriya Vishwakarma MBA (Financial Adminnistration) Institute of Management Studies‚ DAVV‚ Indore TABLE OF CONTENTS Certificate Acknowledgements Declaration BHEL- at a glance -Introduction -Product Profile Ratio Analysis - What is Ratio analysis? - Role of Ratio analysis - Limitations of Ratio analysis Financial Statements and Ratio Analysis -Financial
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states is McDonalds holding up to business ethics? Business ethics focuses on what constitutes right or wrong behavior in the business world and how moral and ethical principles are applied by business persons to situations that arise in their daily activities in the workplace (Ethics‚ 2006). Ethics in the Fast Food industry has been identified as one of the most important factors in a fast food business such as McDonalds. In this paper we researched whether Fast Food companies like McDonalds behave
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an example to explain a) Demographic Segmentation b) Geographic Segmentation c) Psychographic Segmentation d) None of the above 7. Which of the following are steps to identify market segments? a) Survey b) Analysis c) Profiling d) All the above 8. When a firm sees its competitors as all companies selling similar products and fighting for the same consumer. Name the competition a) Brand Competition b) Generic Competition c) Industry
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increased competition‚ a failing economy‚ and a changing environment McDonalds reported a loss in sales. How can McDonald’s adapt to changing market conditions to sustain the growth it once experienced? Michael Porter developed the five forces model for formulating organizational strategy that is applicable across a wide variety of industries. The focus is to devise a means for the company to gain a competitive advantage. An analysis via Porter’s five forces model includes: the threat of new entrants
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FINANCIAL RATIOS AND ANALYSIS OF; * NIKE INC * PUMA * ADIDAS Contents * Executive Summary | * Nike INC | * Puma | * Adidas | * Financial Ratios | * DOL & DFL | *
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MINICASE Ratio Analysis at S&S Air‚ Inc. Chris Guthrie was recently hired by S&S Air‚ Inc.‚ to assist the company with its financial planning and to evaluate the company’s performance. Chris graduated from college five years ago with a finance degree. He has been employed in the finance department of a Fortune 500 company since then. S&S Air was founded 10 years ago by friends Mark Sexton and Todd Story. The company has manufactured and sold light airplanes over this period‚ and
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