to “AIRTEL” VISAKHAPATNAM Project report submitted to Andhra University‚ Visakhapatnam in partial Fulfillment for the Award of the Degree in MASTER OF BUSINESS ADMINISTRATION By Regd.No. Under the esteemed guidance of Project Guide [pic] DEPARTMENT OF COMMERCE AND MANAGEMENT STUDIES ANDHRA UNIVERSITY CAMPUS VIZIANAGARAM (2007-2009) CERTIFICATE This is to certify that project report entitled “BRAND AWARENESS” with reference to AIRTEL‚ Vishakapatnam
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Bharti Airtel B H A R T I I N TE L E C O M S | I N D I A From Neutral NOMURA SINGAPORE LIMITED Sachin Gupta‚ CFA +65 6433 6968 Neeraja Natarajan (Associate) sachin.gupta@nomura.com BUY A N C H O R R E P O R T Rumble in the jungle We have reviewed Bharti’s operations in the 15 African countries in which it operates. Apart from learning that Madagascar makes half of the world’s vanilla beans and 4/5 of African gorillas live in Gabon‚ we observe that Bharti is well positioned
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TABLE OF CONTENTS 1. Introduction …………………………………………………….… 2. Literature Review.………………………………………………. 3. Methodology ……………………………………………………… 4. Data Analysis and Interpretation ………………………………. 5. Conclusion and Result ……………………………………………. 6. Bibliography ………………………………………………………. 7. References …………………………………………………………. 8. Annexure ………………………………………………………….. INTRODUCTION Mankind is insecure by nature. Unlike an animal whose requirements do not exceed beyond food for its
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MARKETING STRATEGY ADOPTED BY BHARTI Bharti has spent a considerable amount on advertising its mobile phone service‚ Airtel. Besides print advertising‚ the company had put up large no of hoardings and kiosks in and around Delhi. The objective behind designing a promotion campaign for the ‘Airtel’ services is to promote the brand awareness and to build brand preferences. It is trying to set up a thematic campaign to build a stronger brand equity for Airtel. Since the cellular phone category
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and optimizing the customer loyalty. Therefore‚ it becomes significant for telecom companies to identify factors of services that influence customer loyalty and in turn creates loyal customers by satisfying them. By establishing a loyalty solution Airtel creates a strategy where the customer experience and satisfaction is paramount ensuring that their busy life styles are supported and enriched. In today ’s globalised and borderless market‚ quality and productivity are essential for the survival and
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CAMPUS CONNECT FEB 2015 #CHIEF SPEAK Dear Friends‚ Airtel has always been at the forefront of innovation in the telecom industry. We owe our success to the passion and creativity of each of our employees. As we look forward into the future‚ we are set to introduce path breaking innovations across all our lines of business. We are looking for fresh and innovative minds who can make significant contributions in this journey. If you enjoy working alongside highly skilled people with a passion for
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PROLOGUE This case study looks at the strategy of Bharti Airtel to promote its brand with a focus on the youth and how it has very effectively used the brand elements to connect with the users and added the social dimension to it. This case study illustrates brand building of Airtel through the sports sponsorship and youth oriented campaigning. This case highlights how ‘Sports Sponsorship’ has emerged as a unique medium of brand building because of its standout presence and youth appeal. Sports
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organization. Major objective: The broad objective of the study is to make an analysis on the Human Resource Management Practice In Citicell & Airtel. Specific objective: To have an understanding of cellular industry in Bangladesh. To identify the level of Practice of HRM. To find out the development scope of the companies regarding HRM practice. To represent a guide line for the future course of action of Citicell and Airtel in using the HRM. 1.3: Methodology The study requires a systematic
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PROJECT REPORT ON MARKETING STRATEGIES OF AIRTEL SUBMITTED UNDER PARTIAL FULFILLMENT OF THE REQUIREMENT FOR TRAINING SUPERVISOR: PROJECT ADVISOR: SUBMITTED BY: SESSION: ACKNOWLEDGEMENT I acknowledge the sincere assistance provided to me from several rather unexpected quarters during the course of execution of this study. It would be a mammoth task to place on record my gratitude to each and every one of them but a whole hearted attempt would be made nevertheless‚ least I be branded
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Made in Ceylon HAYLEYS EXPORTS PLC ANNUAL REPORT 2011-2012 FINANCIAL HIGHLIGHTS NOTICE OF MEETING GRAPHICAL REVIEW CORPORATE INFORMATION INFORMATION TO SHAREHOLDERS CHAIRMAN’S REVIEW 1 2 3 4 6 7 10 9 CONTENTS MANAGING DIRECTOR’S REVIEW PROFILES OF DIRECTORS STATEMENT OF DIRECTORS’ RESPONSIBILITIES CORPORATE GOVERNANCE 11 13 19 22 23 24 25 26 27 28 47 49 ANNUAL REPORT OF THE BOARD OF DIRECTORS ON THE AFFAIRS OF THE COMPANY AUDIT COMMITTEE REPORT INCOME STATEMENT BALANCE SHEET INDEPENDENT
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