Metropolitan University Turkish Airlines Marketing Plan (Portfolio) Summer/Winter 2010/11 UK By Nikola Georgiev Student ID: 07059973 CA3002C Aviation Commercial Planning and Marketing Tutor: Nicholas Coleman London Metropolitan University Table of Contents: 1. Introduction 2. Business Strategy 2.1. Airline Overview 2.2. Existing Market 2.3. Competitors Overview and Situation analysis 2.4. The Competitors 2.4.1. British Airways 2.4.2. Pegasus Airlines 2.4.3. Easyjet 2.4.4. Competitors
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Executive Summary Industry analysis The airline industry is at the growth stage. The economic and technologic development are the main factors for airline industry growth. Also‚ the demand of customers drives the market growth. Economy globalization also has an impact on airline industry. The competitive rivalry within the industry is high. Southwest’s chief rivals are American Airlines‚ Delta Air Lines‚ United Airlines and US airway. Overall‚ the airline industry develops well. Strategic issues
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THY has some features that makes it strong in the sector. First of all‚ THY charges close to a discount-airline. Secondly‚ it offers a business class service on both overseas and domestic flights. Moreover‚ THY offers a frequent flyer program (an example to this is; Miles&Smiles) Fourthly‚ it competes with international and domestic airlines and long distance inter-city bus services (through price cuts). Finally‚ THY has the best landing slots (in Istanbul & Ankara) and it is the only Turkey based
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margin 06. Current Ratio (Current assets/Current liabilities) × 100 2007 2008 2009 Current assets 2923775458 2861891654 6916737893 Current liabilities 1627972936 2602032267 2321451642 Current Ratio 1.8:1 1.1:1 2.9:1 Table: Current Ratio 07. Quick Ratio {(Receivables+Investments+Cash)/Current Liabilities} × 100 2007 2008 2009 Receivables+Investments+Cash 1271295167 1122073235 2451749756 Current Liabilities 1627972936 2602032267 2321451642 Quick Ratio 0.78:1 0.43:1 1.06:1
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Nurse Staffing Ratios In the United States‚ nurses constitute the largest percentage among the total workforce of the healthcare system. The U.S. Department of Health and Human Services (2013) reported that there were almost 3.3 million registered nurses and licensed practice nurses employed in nursing between 2008 and 2010. Nurses are very important part of healthcare delivery system and ensure operation of healthcare facilities. They have the greatest contact and direct involvement with the patient
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A well formulated financial ratio analysis report helps investors to quantify a company’s financial strengths and weaknesses and potential risks and opportunities and identify the company’s financial position. Using financial ratio analysis as a tool in conjunction with other business evaluation processes‚ and other company factors‚ is beneficial for the investors (Brealey‚ Meyers & Marcus‚ 2009). The following report will provide the investor with a clear picture of the company’s current status
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Claremont Colleges Scholarship @ Claremont CMC Senior Theses CMC Student Scholarship 2010 Airline Bankruptcy: The Determining Factors Leading to an Airline’s Decline Jason Tolkin Claremont McKenna College Recommended Citation Tolkin‚ Jason‚ "Airline Bankruptcy: The Determining Factors Leading to an Airline’s Decline" (2010). CMC Senior Theses. Paper 88. http://scholarship.claremont.edu/cmc_theses/88 This Open Access Senior Thesis is brought to you by Scholarship@Claremont. It has
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The United States airline Industry is a complex business that is affected by many internal and external factors. The successes and failures of this industry are constantly fluctuating over time. While deregulation brought great triumph and positive change‚ the tragedy of 9/11 was the initial factor leading to the downward spiral of failure that the current airlines face today (Siddiqi‚ 2009). Currently‚ the International Air Transport Association reported that the airline industry suffered a net
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A Ratio Analysis Report on Chevron Corporation By Brandon Dickerson Q1. When did the company begin operating and where are its major locations? Chevron Corporation is based in San Ramon‚ California‚ but has offices and does business in over a 100 countries. Their roots are traced back to an oil discovery at Pico Canyon‚ Ca in 1879 that led to the formation of Pacific Coast Oil Co. The company later became Standard Oil Co. of California and adopted the name Chevron in 1984 when it merged
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Introduction Malindo Air is an airline based in Malaysia. It is a joint venture between National Aerospace and Defence Industries (NADI) (51%) of Malaysia and Lion Air of Indonesia (49%). The name "Malindo" came from the names of respective countries: Malaysia and Indonesia. Malindo Air planned to start operation on 1 May 2013 from the new KLIA2 terminal initially. However‚ Malindo Air has brought forward the launch date to mid-March 2013 with domestic destinations. The airline only operates Economy and
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