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    Zhiwei Wu Ratio Analysis of Google Company Ratio analysis is an important way to investigate a corporation’s financial statement. It provides the detailed data that indicate a company’s financial activity‚ performance and how well the managers operate their company. It is very useful for the investors‚ shareholders and even the company’s managers when they want to understand the financial situation of the company and helps them to make the right investment decisions. Now I am trying to use the

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    Google Financial Ratios

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    Financial ratios are used by companies‚ investors‚ and by students. The purpose of financial ratios is to determine the whether a company is able to pay off debts‚ use its assets to regenerate cash‚ or determine how much profit a company is making from every dollar they make. A study of two internet giants‚ Google and Yahoo!‚ will show that although one company is not generating as much as the other is‚ there are ways that it can improve future cash flows. Current RatioThe current ratio of an organization

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    The company that I have selected for Financial Ratio analysis is GOOGLE. The Ratios that I am going to analyze are grouped under four main headings: 1) Profitability Ratio 2) Liquidity Ratio 3) Debt Ratio 4) Market Ratio 1. Profitability Ratio - Profitability ratios measure the firm ’s use of its assets and control of its expenses to generate an acceptable rate of return. a. ROE - Return On Equity - Measures the rate of return on the ownership interest (shareholders ’ equity) of the common

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    Ratio Analysis

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    Financial Ratios: What They MeanIn assessing the significance of various financial data‚ managers often engage in ratio analysis‚ the process of determining and evaluating financial ratios. A financial ratio is a relationship that indicates something about a company’s activities‚ such as the ratio between the company’s current assets and current liabilities or between its accounts receivable and its annual sales. The basic source for these ratios is the company’s financial statements that contain

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    ratio analysis

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    Financial Ratio: A financial ratio (or accounting ratio) is a relative magnitude of two selected numerical values taken from an enterprise ’s financial statements. Often used in accounting‚ there are many standard ratios used to try to evaluate the overall financial condition of a corporation or other organization. Financial ratios may be used by managers within a firm‚ by current and potential shareholders (owners) of a firm‚ and by a firm ’s creditors. Security analysts use financial ratios to compare

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    Ratio Analysis

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    Principles learnt (for example‚ number and understanding of principles referred to‚ their influence on the structure of this paper‚  number and correct citations of references‚ use of appropriate jargon)         Application of principles. That is‚ the analysis and evaluation of the example problem based on the  principles‚ including the final recommendations and their justification  /4    /8      How well the example problem was described‚ including the extent and depth of information  (including the data) about it that was accessed 

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    Ratio Analysis

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    A Project Report On “Financial Analysis of Bansal Biscuit Pvt Ltd.” Submitted to In partial fulfillment for the course of “Post Graduate Diploma in Management” Under the Supervision of: Submitted By: Prof. PRADEEP VERMA PRASHANT KUMAR Faculty & Guide at AIMT Batch PGDM (2012-14) Roll No. DM1214126 Accurate Institute of Management & Technology‚ Greater Noida

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    Ratio Analysis

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    CLASSIFICATION OF RATIO ANALYSIS "Ratios" can be grouped into various classes according to "financial" activity or function to be evaluated. In view of the requirements of the various users of "ratios"‚ we can classify then into the following categories. Liquidity "Ratios" Profitability "Ratios" Solvency "Ratios" "Financial" statement "analysis" is a judgemental process. One of the primary objectives is identification of major changes in trends and relationships and the investigation of the

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    Ratio Analysis: 2009 | 2010 | 0.53 | 0.51 | Current Ratio: Analysis: 2:1 is the benchmark of current ratio. Here in 2007 current asset is 0.53 against 1 current liability. In every year the company is unable to increase their current ration. Because the current ratio in 2010 decreases to 0.51. The company has a small amount of current asset for each amount of current liability in every year and its improvement was not that much remarkable. Though the company never crossed

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    Ratio Analysis

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    RATIO ANALYSIS (ALL VALUES IN Rs. MILLION) 1. GROSS PROFIT MARGIN (%): GROSS PROFIT = NET SALES – COGS = TOTAL REVENUE – (Employee Benefit Expense + Operating and Other Expenses + Finance Costs) = 53107 – (22510+21598+1025) = 7974 GROSS PROFIT MARGIN = (NET SALES – COGS)/NET SALES = (7974/ 53107)*100 = 15.01497% 2. RETURN ON ASSET(RoA) RETURN ON ASSET = (PAT/TOTAL ASSET)*100 = (4606/63454)*100 = 7.258% This indicates that around 7.3% of all assets have been utilized

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