low-fares service. Ryanair aims to offer low fares that generate increased passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies. The key elements of Ryanair’s strategy are: Low Fares. Ryanair’s low fares are designed to stimulate demand‚ particularly from fare-conscious leisure and business travelers who might otherwise have used alternative forms of transportation or would not have traveled at all. Ryanair sells seats on a one-way
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Nova School of Business and Economics 2012/2013 DOGFIGHT OVER EUROPE: RYANAIR Case Study This set of questions refers to Version (A): 1. Which kind of customers was Ryanair trying to attract when‚ in 1999‚ Michael O’Leary took charge of the firm? Those with a low price elasticity of demand or those with a high price elasticity of demand? Explain. Considering that we are talking about the same product‚ in an industry with many firms‚ where producers and consumers know all quoted prices
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OPERATING & FINANCIAL PERFORMANCE OF THE COMPANY PROFITABILITY RATIOS * Gross Profit marging Gross ProfitSales×100% 2010/2011 2009/2010 = (171‚325‚029/435‚759‚776) *100 = (59‚257‚454/327‚593‚843)*100 = 39.3164% = 18.0887% * Profit Margin = NPBT * 100 Sales 2011/2012 2010/2011 = (41‚896‚089/ 435‚759‚776)
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Ryanair Marketing Mix Product or Service. - Low cost‚ no frills air travel to European destinations. - No free food or drink onboard. You buy them onboard‚ or you don’t. You can take your own food and drink. - The company has deals with Hertz car rental‚ and a number of hotel businesses‚ phone cards and bus tickets. Ryanair takes a commission on ’up selling’. About 16% of profit is made this way. Price - Ryanair has low fares. -70% of seats are sold at the lowest two fares. 30% of seats
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do you expect Aer Lingus and British Airways to respond? There could be 4 ways to respond: 1. Start price war with Ryanair by immediately reducing AL and BA prices: unsustainable due to high overheads. 2. Gradual cost cutting (staff reduction‚ less customer service‚ less perks‚ lower quality travel‚ outsourcing of services‚ etc.) to bring pricing structure in line with Ryanair: without losing core competence‚ brand value and profit at bigger stage where they are now profitable. However subsidizing
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Assignment Ryanair Case 1-What is your assessment of Ryanair’s launch strategy? - Will it be successful? Or is it fatally flawed? Why? - Does Ryanair’s strategy give it a competitive advantage over the rivals? 2- How do you expect Aer Lingus and British Airways to respond? Why? - Focus on competitor analyses of Aer Lingus and British Airways. What does Aer Lingus want to achieve? What does British Airways want to achieve? - What are the reasons to expect vigorous retaliation from Aer Lingus
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Corporate Characteristics Proposal Katherine Collinge‚ Moses Gatson‚ Tanya Mueller‚ and Terri Sturgeon University of Phoenix ACC/363 Financial Accounting II Bob Wells April 27‚ 2009 Corporate Characteristics Proposal Introduction here Various Forms of Business Organizations Before starting a new business‚ several decisions such as its legal structure must be made first. Five basic entity types exist in which to structure a business. These types consist of sole
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3 February 17‚ 2013 The article‚ “The Sharpe Ratio and the Information Ratio”‚ by Deborah Kidd is about the original risk-adjusted performance measure and they are Sharpe ratio and the Information Ratio. William Sharpe designed the first performance metric to insolate excess return per unit of total risk taken. The Sharpe ratio shows whether a portfolio ’s returns are due to smart investment decisions or a result of excess risk. The Sharpe ratio measure dividends average portfolio excess return
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PROJECT REPORT ON “RATIO ANALYSIS OF AXIS BANK” Submitted to Rashtrasant Tukdoji Maharaj Nagpur University Nagpur In the partial fulfillment of Bachelor of Business Administration (BBA-III) (Finance) 2012-2013 Under the Guidance of Miss. Priyanka Tiwari Submitted by Sagar Borje Devkant Sharma Through Dhruv College of Commerce & Management‚ IC Square‚ Hingna Road‚ Nagpur. Badhti Ka Naam Zindagi PowerPoint Presentation: INTRODUCTION RATIO ANALYSIS:- Meaning of Ratio: - A ratio is simple arithmetical
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2.0 FINANCIAL RATIOS 2 Liquidity Ratios Liquidity ratios measure a business ’ capacity to pay its debts as they come due. It also measures the cooperative’s ability to meet short-term obligations. Liquidity refers to the solvency of the firm’s overall financial position – the ease with which it can pay its bills. Because a common precursor to financial distress and bankruptcy is low or declining liquidity‚ these ratios can provide early signs of cash flow problems and impending
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