the international company Hugo Boss. To give advice to the board of management we analysed the company with the help of the 5 forces of Porter‚ the Balances Score Card and the SWOT-analysis. Our objective is to find a suitable export country and to write a exportplan for this country. Hugo Boss AG is a german clothing producer Metzingen-based. Hugo Boss is famous for its various brands‚ as Hugo‚ Boss‚ BOSS Black‚ BOSS Selection‚ BOSS Orange and BOSS Green. Hugo Boss is not only producing clothes
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Hugo Boss is a luxury product company and its core business is in the sales of high-end design clothing. However‚ it also sells royalties such as its colognes‚ watches and other merchandise to increase profits. Its strategy to drive growth would be to be more customer-oriented and to have a quick response to sales in the market. Some of its competitors would be the high-end companies such as Burberry and Armani. Its main target audience is the higher income men. With a Compound Annual Growth Rate
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fashion jewellery and watches. The Group markets its products under the brand names Boss‚ Hugo and Baldessarin. The Group operates mainly in the United States‚ Switzerland‚ Germany‚ Italy‚ Poland‚ the United Kingdom‚ Canada and Australia. SWOT Analysis: Strengths: • State of the art production facilities spread around the world in Germany‚ Turkey‚ Italy‚ Poland‚ Switzerland and the United States. • Hugo Boss ensures high working environment for all staff and ensure the same is held by their suppliers
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Marketing Communication Plan [pic] Study area: Europe 1°) Hugo Boss Analysis COMPANY In 1837‚ there was first a partnership between William Procter and James Gamble‚ in 1937 P&G celebrates its 100th anniversary. Sales are up to 230 million dollars. In 1954‚ P&G jumped into the cosmetics and perfumes world with the acquisition of Noxell and its products : Cover Girl‚ Noxzema and Clarion. In 1993‚ the sells are up to 30 billion dollars and for the first time more than half of the
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Supply Chain Optimization at Hugo Boss Nicole DeHoratius University of Portland dehorati@up.edu • BECOME A MEMBER OF THE INDUSTRY STUDIES ASSOCIATION BY VISITING • http://www.industrystudies.org Supply Chain Optimization at Hugo Boss by Nicole DeHoratius University of Portland Relationship between Product Availability and Sales Product Availability and Sales Costs of Poor Availability systematic under-stocking of items in high demand (Agrawal & Smith‚ 1996) Product Availability
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Challenge the Boss or Stand Down THOMAS set predictable problems that he failed to forestall. Instead of further poisoning his relationship with his boss by seeking to “expose” him‚ Tom should now start to repair the damage he’s done to both his professional relationships and his career prospects. Tom’s first mistake was in neglecting to consider that he was not his boss’s choice for the position of senior marketing specialist. From the outset he should have recognized the significance of that initial
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Marketing Strategy & communication Group 1 - Project work (Dove Men) [pic] • Dove is a personal care brand owned by Unilever • Dove products are manufactured in the Netherlands‚ United States‚ Argentina‚ Germany‚ Ireland‚ Australia‚ Canada and Brazil. • sold in more than 35 countries • The new Dove Men+Care collection includes: Deodorants: o DOVE MEN+CARE CLEAN COMFORT DEODORANT SPRAY o DOVE MEN+CARE COOL FRESH DEODORANT SPRAY o DOVE
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is essential and the company ensures the same through their suppliers by enforcing contracts stating that they will meet all statutory requirements and observe social standards. • Hugo Boss enforces charitable work around the world. Their partnership with UNICEF includes work with “schools for Africa”. • Hugo Boss offers products from women’s wear‚ children’s and men’s wear to accessories for casual to formal wear. • The firm has 5‚700 points of sale worldwide and 287 shops. • Customers
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BRAND MANAGER CHALLENGE BRIEF September 18th to October 12th Copyright © 2014 Procter & Gamble Home Products Limited‚ Procter & Gamble Hygiene and Health Care Limited and Gillette India Limited ALL RIGHTS RESERVED This CEO Challenge Brief contains which are created by/ and or for Procter & Gamble Home Products Limited‚ Procter & Gamble Hygiene and Health Care Limited and Gillette India Limited and are protected under Copyright Laws and Treaties. Any unauthorized reprint or use of this material
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develop a Strategic Business plan for a commissioned company (Hugo Boss) in the course Creative Businessmanship in the Master Program Applied Textile Management & Fashion Management at University Of Boras. Executive Summary HUGO BOSS is a world wide known brand in the field of fashion‚ offering high quality mens- ‚ womens-‚ body- and since 2008 also kids wear besides other lifestyle products such as fragrances and accessories. The Hugo Boss AG is generating a total turnover of about 1.5 Billion euro
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