in the social sciences assume that humans can be reasonably approximated or described as "rational" entities (see for example rational choice theory). Many economics models assume that people are on average rational‚ and can in large enough quantities be approximated to act according to their preferences. The concept of bounded rationality revises this assumption to account for the fact that perfectly rational decisions are often not feasible in practice due to the finite computational resources available
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1. 2. A rational appeal in advertising ( refers cognitive strategy) means more emphasis is placed on providing factual information and specific details about product benefits. For example: Generic messages Preemptive messages Unique selling propositions The hyperbole Good example was DLR ‚ their messages have been very product focused‚ typified by ads for speed of recovery‚ get you home services‚ helpfulness of their staff and a range of ancillary products such as car finance‚ legal and advisory
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Amalia dos Ramos 17830176 Industrial Psychology 224 Ms L Bailey 24 March 2014 Assignment 2: Rational and Emotional Motives INTRODUCTION When consumers think of ice cream‚ majority picture the brand with the enormous red heart logo‚ OLA. From an indulgent classic Magnum ice creams to the delicious Rich ‘n Creamy‚ OLA offers a large variety of frozen treats*. Magnum was owned by a Dutch UNILEVER company and sold as part of the Heartbrand line of products in most countires.* Magnum was launched
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The Rational Choice Theory states that crime is a rational decision to violate any law. It is made for many reasons‚ such as greed‚ revenge‚ need‚ anger‚ lust‚ jealousy‚ thrill-seeking or vanity. This theory has been passed down through many different time periods. During the early Middle Ages‚ there was superstition and fear that criminals were going through satanic possession. During the time of the Renaissance‚ they began to study human nature and behavior to figure out what causes criminal
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concept of rational actor: a. National actor‚ nation or government must have one set of specified goals‚ one set of options‚ and estimation of the consequences. b. The problem‚ action is chosen based on the problem that faced by the nation. c. Static selection‚ the representative of government has chosen the relevant solution toward the problem as the alternative outcomes. d. Action as rational choice‚ which are include the components below: The basic concepts of the action of rational actor are:
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Rational Choice Theory in Comparative Politics The field of comparative politics is one in which a variety of different approaches have been undertaken with varying results. Rational Choice in Comparative Politics attempt to devise a theoretical framework that explains the process of decision-making. The rational choice institutionalism was born out of the study of American congressional behavior. At the time scholars were trying to explain why congressional outcomes were considerably stable and
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02/2013 RATIONAL AND EMOTIONAL SHOPPING Shopping is always a necessity in our lives. When we feel the necessity of something‚ we go shopping at that time. Before we do shopping‚ we have several motives that influence the kind of products we buy. These motives may be rational or emotional ones‚ consciously recognized or completely subconscious. Firstly‚ we can do rational shopping in different ways. In this way‚ it what we will buy can be long lasting. Rational shopping has got a lot
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of animals and non-person humans‚ as per Immanuel Kant’s differentiation of regular‚ rational humans with those who have mental “incapacities‚” has been a long debate in ethics. If we were able to prove that animals and non-person humans have rational capacity‚ although different compared to persons‚ then these non-person beings might be given moral rights. Since humans usually use the supposedly unique rational capacity to justify their dominion over the other beings‚ then proving the rationality
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General • The Rational Formula is one of the most frequently used urban hydrology methods in Malaysia. It gives satisfactory results for small catchments only • The formula is: C . y It . A Qy = 360 where‚ Qy = y year ARI peak flow (m3/s) C= dimensionless runoff coefficient yI t = y year ARI average rainfall intensity over time of concentration‚ tc ‚ (mm/hr) A= drainage area (ha) Or Q=CiA i = average rainfall intensity (in/hr)equals to tc A = catchment area
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The Rational and Emotional Approaches to Change Introduction With globalization and present state of the economy‚ the organizations around the world are dealing with great challenges that affect both their established culture and productivity. The implications of new technology‚ new competitive threats‚ or industrial consolidation not only influence the financial ranks‚ but the way in which society sees the organization‚ therefore its sustainability (Hughes‚ Ginnette‚ & Curphy‚ 2009). To take
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