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    Amalia dos Ramos 17830176 Industrial Psychology 224 Ms L Bailey 24 March 2014 Assignment 2: Rational and Emotional Motives INTRODUCTION When consumers think of ice cream‚ majority picture the brand with the enormous red heart logo‚ OLA. From an indulgent classic Magnum ice creams to the delicious Rich ‘n Creamy‚ OLA offers a large variety of frozen treats*. Magnum was owned by a Dutch UNILEVER company and sold as part of the Heartbrand line of products in most countires.* Magnum was launched

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    Rational Choice Theory

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    The Rational Choice Theory states that crime is a rational decision to violate any law. It is made for many reasons‚ such as greed‚ revenge‚ need‚ anger‚ lust‚ jealousy‚ thrill-seeking or vanity. This theory has been passed down through many different time periods. During the early Middle Ages‚ there was superstition and fear that criminals were going through satanic possession. During the time of the Renaissance‚ they began to study human nature and behavior to figure out what causes criminal

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    Rational Actor Analysis

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    concept of rational actor: a. National actor‚ nation or government must have one set of specified goals‚ one set of options‚ and estimation of the consequences. b. The problem‚ action is chosen based on the problem that faced by the nation. c. Static selection‚ the representative of government has chosen the relevant solution toward the problem as the alternative outcomes. d. Action as rational choice‚ which are include the components below: The basic concepts of the action of rational actor are:

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    Rational Choice Theory in Comparative Politics The field of comparative politics is one in which a variety of different approaches have been undertaken with varying results. Rational Choice in Comparative Politics attempt to devise a theoretical framework that explains the process of decision-making. The rational choice institutionalism was born out of the study of American congressional behavior. At the time scholars were trying to explain why congressional outcomes were considerably stable and

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    02/2013 RATIONAL AND EMOTIONAL SHOPPING Shopping is always a necessity in our lives. When we feel the necessity of something‚ we go shopping at that time. Before we do shopping‚ we have several motives that influence the kind of products we buy. These motives may be rational or emotional ones‚ consciously recognized or completely subconscious. Firstly‚ we can do rational shopping in different ways. In this way‚ it what we will buy can be long lasting. Rational shopping has got a lot

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    Kant's Rational Capacity

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    of animals and non-person humans‚ as per Immanuel Kant’s differentiation of regular‚ rational humans with those who have mental “incapacities‚” has been a long debate in ethics. If we were able to prove that animals and non-person humans have rational capacity‚ although different compared to persons‚ then these non-person beings might be given moral rights. Since humans usually use the supposedly unique rational capacity to justify their dominion over the other beings‚ then proving the rationality

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    The Rational and Emotional Approaches to Change Introduction With globalization and present state of the economy‚ the organizations around the world are dealing with great challenges that affect both their established culture and productivity. The implications of new technology‚ new competitive threats‚ or industrial consolidation not only influence the financial ranks‚ but the way in which society sees the organization‚ therefore its sustainability (Hughes‚ Ginnette‚ & Curphy‚ 2009). To take

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    La’Shante Samuels Kaplan University‚ CJ102 Criminology Unit Five Midterm Project The Rational Choice theory approach has been used by social and political scientists to put some type of meaning of why humans behave in a certain way. In recent years‚ rational choice theory has been widely used in other disciplines such as sociology‚ political science‚ and anthropology. It has gained influence in politics and sociology over the past thirty years. This choice theory stressed the role of knowledgeable

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    Then analyze the way in which the theory has enabled you to understand some phenomenon more intelligently. We are looking for evidence of your analytical ability and intellectual originality. Content: A Significant theory to me will be the Rational Choice theory. This theory explains how people make decisions by seeking the most cost-effective means to achieve a specific goal without reflecting on the worthiness of that goal; to maximize personal advantage by weighing costs against benefits

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    What Are The Main Strengths and Weaknesses of The Rational Choice Approach ToReligions Behavior? One of the pioneers of the rational choice theory has been Gary Becker. He states that this approach can be applied to all human behaviour‚ includingreligion. This approach has three assumptions. It assumes that people engage inmaximising behaviour. When applying this approach to religion we are notconcerned with money. We are concerned with the maximisation of personalbenefits. When we make a decision

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