Table of contents III. Executive Summary | 1 | | | 1. Company’s Description | 1 | | | 2. Strategic Focus and Plan | 4 | | | 3. Situational Analysis | 5 | | | 4. Product-Market Focus | 5 | | | 5. Marketing Program 6. Financial Data and Projections 7. Implementation Plan 8. Evaluation and Control 9. Appendices | 6 | | | Chapter Two Environmental Analysis | 8 | | | 2
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I. The Organizational Plan A. Summary Description of the Business MISSION “We intend to provide our customers with the best food kiosk experience from beginning to end‚ with a smart‚ searchable website‚ easy-to-follow instructions‚ clear and secure payment methods‚ and fast‚ quality service.” 1. BUSINESS MODEL STRATEGY (BUSINESS STRATEGY NOT MKTG) Sales Strategies Sales strategy will be based on the database marketing gathered and compiled. Therefore it can easily send out store
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Step 1 Draft a business plan for the perfume business. At a minimum‚ include a mission statement; statement of initial goals; statement of three-‚ six- and 12-month goals in terms of a desired number of product offerings; the desired number of retailers reselling the products and desired cash flow; and financial forecasts‚ including startup costs and budget‚ income‚ profit‚ loss and cash flow statements. Constantly update and tweak the business plan with real-world numbers as they become available
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growing pearl shake business based in the Quezon Province. We maintain this image by providing our customers quality products and services. Taste and quality are two essential components keeping customers loyal and coming back for more. After some research that we held‚ pearl shake product is not just a product for occasional or seasonal‚ because even in rainy or winter season our weather was still hot just like summer when there’s no rain and consumer always prefer this kind of drink for refreshing
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Marketing Plan The marketing of a new Jamba Juice smoothie will be done at the Ace Train stations as passengers depart the trains after a long day of commuting and working. The smoothie will offer a cold‚ refreshing drink to give the people a boost before returning home to begin with the day-to-day family or friends issues whether needing to go to a back-to-school night for their kids‚ picking up children or participating in sports activities‚ or working a second job to make ends meet. Jamba Juice
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Project plan for opening an upscale fashion boutique General introduction and description of project This is a project for opening an upscale fashion boutique‚ the duration of the project is 2012/4/15—2012/6/30. The boutique is located on Orchard road‚ the decorations of the boutique is important as it aims at the ladies from middle-class‚ it sells the the informal dress from Italy‚ and two female staffs are needed. The boutique must be equipped with a television to play the fashion shows from
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management service with a unique structure. The service absorbs the pressure and stress of planning and execution completely from the customers in such a way that they can enjoy their special day without a single point of worry. ‘WE’ have a good plan: We believe in customer satisfaction from the time of first contact till the termination of the contract. We ensure to have the best wedding standards and event planning to a celebrity status. We know what is needed and will execute it according
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and copying and agree to be bound by them. Assignment summary information Unit Unit 4: Marketing Principles Assignment reference 1 Assignment type This is an individual assignment. Task Submit on Do on Task 1: (LO1‚ LO2‚LO3‚ LO4): Plan: Marketing Plan 18 Apr. 2014 NA Task 2: (LO4): PPT: Marketing Presentation 28 Mar. 2014 29 Mar. 2014 An extension must be applied for in writing by individual students and will only be granted for valid Extensions reasons. Late submissions Late submissions
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References: Anderson‚ Charles & Johnson (2003). The impressive psychology paper. Chicago: Lucerne Publishing. Smith‚ M. (2001). Writing a successful paper. The Trey Research Monthly‚ 53‚ 149-150.
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SAMPLE MARKETING PLAN The following pages contain an annotated sample marketing plan for Blue Sky Clothing. At some point in your career‚ you will likely be involved in writing—or at least contributing to –a marketing plan. And you’ll certainly read many marketing plans throughout your business career. Keep in mind that the plan for Blue Sky is a single example; no one format is used by all companies. Also‚ the Blue Sky plan has been somewhat condensed to make it easier to annotate and illustrate
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