THE BRAND BUILDING CHALLENGE • Key points to be incorporated in the presentation as per the case study synopsis • In the absence of meaningful difference on product quality‚ consumers generally choose by name • Key values are not marketing but what the core values of the product are • How a particular brand evolved and grew and in turn became a powerful brand in today’s competitive market Contents expected in Case Study as per Prof. Majumdar • Your chosen Brand’s Identity
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McDonald’s became a famous global name (refer to appendix 1) which had more than 33‚000 restaurants in 119 countries (McDonald’s‚ 2012). How could it operate profitably in a competitive market? It was due to the flexibility in the changeable marketing environment (Lovelock‚ 2002). The marketing environment can be assumed as a flexible system. Just like the human body which may die if it fails to adjust to environmental modifications‚ so the business also may lose if it does not adapt to external
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Figure 10-1 [pic] a) Refer to Figure 10-1. The marginal product of the 3rd worker is ______ b) Refer to Figure 10-1. The marginal product of the 7th worker is ______ c) Refer to Figure 10-1. The average product of the 4th worker ______ d) Diminishing marginal productivity sets in after ______ 15) If 11 workers can produce a total of 54 units of a product and a 12th worker has a marginal product of 6 units‚ then the average product of 12 workers is ______ 16) If 11 workers
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6 Cigarette Consumption “Short‚ snappy‚ easily attempted‚ easily completed or just as easily discarded before completion – the cigarette is the symbol of the machine age." New York Times‚ 1925 Annual cigarette consumption ICELAND NORWAY SWEDEN FINLAND per person 1998 or latest available data 2‚500 and above RUSSIAN FED. ESTONIA UNITED KINGDOM IRELAND NETH. BELGIUM DENMARK 1‚500 – 2‚499 500 – 1‚499 1 – 499 RUSSIAN FEDERATION GERMANY POLAND SLOVAKIA BELARUS UKRAINE
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My topic that I found interesting that relates to microbiology is Biological Warfare. It is where organisms such as bacteria‚ viruses‚ fungi‚ toxins are used to kill or injure people. Organisms that are used in biological warfare are called agents. Biological agents have been around since ancient times. Archers would infect their arrows by dipping them in dead‚ decomposing bodies or blood that is mixed with feces. Now in modern times‚ biological warfare has become more sophisticated. In WW1‚
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ECS1501 MICROECONOMICS AND MACROECONOMICS – |MICROECONOMICS |MACROECONOMICS | |The price of a single product |The consumer price index | |Changes in the price of a single product |Inflation | |The production of a product
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LAW OF CONTRACT 2007-08 Topic 6 – BREACH OF CONTRACT This final topic considers the different consequences of breaching a contract and also the parties who may enforce a contract. Learning Objectives • Students should be able to determine when an innocent party will be entitled to terminate the contract as a result of a breach and how they may loose that right • Students should understand what is meant by anticipatory breach • Students should learn the purpose
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Specifications of stone powder mill： 1.High efficiency‚ large grinding ratio 2.Easy maintenance and operation 3.low investment—micro powder mill 4.long service life Features of stone powder mill in Shanghai clirik Machinery Co.‚ Ltd.: 1. High-efficiency and low consumption With the same end-products fineness and motor power‚ its output is over 1 time of that of Jet Mill‚ Mix Mill‚ and Ball Mill. 2. Easy-damaged parts with longer working life The grinding roll and ring are made
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Micro Fridge: Case Study:- 1. Central Issue: a) How to produce? b) For whom to produce? c) If he should go with the Sanyo offer? d) If he should only use distributors to supply his product to the market or go with house accounts? e) How much should be the cost of the micro fridge that could fetch him decent % of profit. 2. Objectives to be achieved: a) To be able to introduce the micro fridge the market with $50000 capital. b) To convince the dormitories
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4) a)What Is an IP Address and what is it is also known as? -A number that uniquely identifies each computer or device connected to the Internet. b) What are the four categories of output? -Output is data that has been processed into a useful form called information. Four types of output are text‚ graphics‚ audio‚ and video. Text consists of characters (letters‚ numbers‚ punctuation marks‚ or any other symbol requiring one byte of computer storage space) that are used to create words‚ sentences
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