Ray ban report Introduction My marketing report will be based around the American brand Ray Ban. Ray Ban were founded in 1937 by Bausch & Lomb were the glasses first purpose were protecting US army pilots from glare of the sun and altitude sickness when flying high. A new type of glasses were introduced to stop this from happening called Aviator this name of sunglasses is still living strong in 2013. In 1999 Bausch & Lomb sold the sunglasses grand to an Italian group called Luxottica for a reported
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Our objectives for Ray-Ban included increasing consumer awareness of the Ray-Ban brand to its core demographic (males & females 25-39) and to reinforce Ray-Ban’s position as a classic‚ desirable style that is a must-have accessory for confident consumers. Additionally‚ we sought to extend our product placement efforts wherever possible through promotional opportunities and story points for publicity. We worked with major studios and television/cable programs to place Ray-Ban products in programming
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RAY-BAN: ThE hISTORY Of ThE TOp SELLING EYEwEAR BRANd wORLd wIdE 1936 Birth of Ray-Ban Eyewear For aviation‚ both military and civil‚ the 1920s was a decade of remarkable advances. Air traffic grew as a result. With the development of new aeroplanes that could fly higher and higher came altitude-related problems. Pilots were suffering from headaches and nausea because of glare and the great distances that they had to traverse. In 1929‚ General MacCready asked Ray-Ban for a new type of air force
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Introduction • Ray-Ban is an Italian owned brand of sunglasses founded in 1937 by Bausch & Lomb. They were introduced for the United States Army Air Corps. Ray-Ban has popularized the aviator sunglassess and now creates sunglasses to suit everybody. • In 2007‚ Ray-Ban re-introduced the original Ray-Ban Wayfarer design‚ but expanded the colour options beyond the traditional palette to include patterns like checks and camouflage and colours like navy‚ white‚ turquoise‚ red‚ and blue. • You can see
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RAY-BAN: THE HISTORY OF THE TOP-SELLING EYEWEAR BRAND WORLDWIDE Throughout its seven-and-a-half decades‚ Ray-Ban has been instrumental in pushing boundaries in music and the arts‚ forging the rise of celebrity culture‚ and creating the power of the rock and movie stars to influence fashion. From James Dean to Audrey Hepburn to Michael Jackson‚ Ray-Ban has proven indispensible for cultural icons who don’t want to be seen - but definitely want to be noticed. Ray-Ban has left an indelible mark on culture
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Nicole S. Tester November 20‚ 2010 Marketing 201 Promotion Strategies Ray-Ban in the 20th century has been able to prove its ability to maintain parallelism between its products and the century’s style determined by the American Culture. A decade breakdown will prove this parallelism successful. In the 1930’s to the 1940’s the Aviator style was introduced‚ perfectly complementing the number of social phenomenon pertaining to this decade. There was a dramatic increase in interest for aviation
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16 Case Studies CASE 2 RAY-BAN SUNGLASSES: SELECTING THE TARGET AUDIENCE AND THE COMMUNICATION OBJECTIVES Objectives The case has been prepared to help you to appreciate the following: • What is an agency brief and what are its various components • To profile the market Segments and select the most attractive by carefully analysing the interpreting consumer data • Selection of communication objectives and development of a communication strategy to achieve a desired response. Structure
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Background of the company Ray-Ban‚ irremovable leader in the sunglasses and eyeglasses market‚ is an American company. It has been founded by Bausch&Lomb in 1937 when the US Army Air Corps asked them to come out with a new model of lenses able to guarantee to avoid headaches and sickness when pilots fly high in the sky. Obtaining the patent and the copyright for this new sunglasses technology‚ the first “Ray-Ban Aviator” came out. Following this powerful flow and the popularity reached with
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Marketing Mix Paper Lisa Curtin MKT421 October 29‚ 2012 Sharon Lodewick Marketing Mix The four P’s in the marketing mix include product‚ price‚ promotion‚ and place. All of these factors impact marketing strategies in the timeshare industry. Diamond Resorts International (DRI) is no stranger to planning marketing campaigns based on these factors. The mission statement is simple and effective based on these factors. “Simplicity‚ Choice‚ and Comfort” is the basic mission statement and each
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Marketing mix can be describes as "the use and specification of the 4 Ps describing the strategic position of a product in the marketplace… A prominent person to take centre stage was E. Jerome McCarthy in 1960; he proposed a four-P classification which was popularized. (wikipedia.com)" The marketing mix approach to marketing is a model of creating and implementing market strategies. The marketing mix stresses the mixing of different factors in a way that both organizational and consumer or target
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