Table of Contents Page(s) 1. Introduction 2 2. External Marketing Communication 2 3. Market Segmentation and Target Markets 2-4 4. Marketing Communication Strategies &Objectives 4-5 5. Corporate Social Responsibility 5-7 6. Effectives of Marketing Objectives 7-8 7. Recommendation 8 8. References 8-9 Introduction: Telefonica O2 UK Limited (previously called Cellnet Limited and branded as O2) is the second largest
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Wal-Mart’s Marketing Strategy The store in the competitive retail industry that is referred to as the giant is Wal-Mart. This store has leaded the retail industry’s market of profit and sales for years. The stores expanded to every nook and cranny and became a household name. The stores went from only retail items to grocery stores‚ to having restaurants such as McDonalds and Subway‚ to having hair salons‚ optical stores‚ and mechanic services. The retail giant boomed‚ and soon found itself
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Chipotle successfully strives to maintain a consistent brand image across all of its marketing communications. The message strategy is clear: Chipotle is about ’food with integrity.’ The creative strategy has focused on clean images of their delectable cuisine and clever text reinforcing their fresh mantra. While Chipotle has shied away from more traditional television marketing‚ it has fully embraced social media marketing to hit its millennial audience exactly where they will be. Online. Chipotle engages
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Marketing strategy: Target audience Product Strategy Pricing Strategy Communication Strategy College students We will be promoting our products through sports events. Happy hours from 10 a.m – 1 p.m with a discount 15% ona bill of more than Rs.300. Corporates Free delivery to offices Corporate discounts of 10% on bill exceeding Rs. 1000. Children We would try to attract the children with cartoon characters and distribution of free toys. Other Strategies : Arranging
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analysis 2013 Strenghts 1. World’s largest internet marketplace 2. Business model (no strong direct competition) 3. Economies of scale 4. Localization 5. Payment system 6. Brand reputation Weaknesses 1. High fees 2. No further growth strategy Opportunities 1. Growing number of mobile shoppers 2. Become a retailer 3. Increase services and product portfolio through acquisition 4. Open more online stores in other countries Threats 1. Online security : PayPal stores online shoppers’
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Corporate social responsibility Corporate social responsibility (CSR‚ also called corporate conscience‚ corporate citizenship‚ social performance‚ or sustainable responsible business/ Responsible Business)[1] is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in‚ self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law‚ ethical standards‚ and international norms. In some models‚ a firm’s
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TITLE: RURAL MARKETING STRATEGIES - WITH REFERENCE TO FMCG PRIYANKA .M ‚ M.B.A‚ I year PRIST SCHOOL OF BUSINESS PRIST UNIVERSITY PUDUCHERRY CAMPUS Abstract- This study provides a bunch of knowledge about demand of different FMCG products in rural areas as well it also provides a detail knowledge about the consumer preference towards different FMCG products. The report also provides the details about the history of FMCG sector in rural India. Now at the present time‚ rural
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THE BROAD MARKETING STRATEGY Direct Line is a fantastic success story. They started from scratch in the UK in April 1985 with a single product car insurance‚ and just one way for our customers to buy over the telephone. Direct Line has diversified from its traditional auto insurance and caters for a much broader market by offers Home insurance . They were the very first UK insurance company to use the telephone as our main channel of communication‚ and had been introducing new benefits and
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MARKETING STRATEGIES Colgate delights consumers around the world with an array of Oral Care‚ Personal Care‚ Home Care and Pet Nutrition products. Behind the success of Colgate’s brands are carefully developed business and marketing strategies. Known for having a long history of strong relationships with its retail trade partners. Small stores around the world are just as important to Colgate as large ones. Based on consumer and shopper insights‚ the Company works closely with local
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identifying strategic groups 3. Analysis of key competitors 3.1 Competitors‟ objectives and strategic thrusts 3.2 Competitors‟ strategies 3.3 Competitors‟ strengths and weaknesses 4. Forecasting likely response strategies 5. Conclusion References 2 2 3 3 3 3 4 4 4 4 5 5 5 2 1. Introduction It is common knowledge in business practices that a successful marketing strategy from an organisation‟s point of view includes positioning of a new product or service (finding your market niche)‚ pricing of
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