Reading 14 discussed about the importance of core competencies to an organization by using examples such as Honda company‚ it also suggest how to define weather the company have core competencies or not. In this reading‚ the writers suggested that core competence is similar to strategic capabilities that enable organizations to achieve a more sustainable competitive advantage. They are also suggested questions used to identify core competence‚ which are does it provide potential access to a
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DEVELOPING AN ONLINE NEWSPAPER BUSINESS MODEL: LONG DISTANCE MEETS THE LONG TAIL BY GEORGE SYLVIE ASSOCIATE PROFESSOR SCHOOL OF JOURNALISM THE UNIVERSITY OF TEXAS AT AUSTIN MARCH 24‚ 2008 AUSTIN‚ TEXAS 1 ABSTRACT Developing an Online Newspaper Business Model: Long Distance Meets the Long Tail This literature review cum strategic proposal connects two concepts – Chyi and Sylvie’s notion of long-distance online newspaper audiences and Anderson’s long-tail statistical Internet economic
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facilitate implementation (Houston‚ 1986; Kohli and Jaworski‚ 1990; Lusch and Laczniak‚ 1987). Recently‚ a new perspective for viewing the marketing concept has emerged within the marketing literature –- one which we believe may help to clarify the implementation issue. Some scholars are beginning to stress the relationship between organizational culture and the philosophy engendered by the marketing concept (see Deshpande and Parasuraman‚ 1986; Kohli and Jaworski‚ 1990; Narver and Slater‚ 1990). Indeed‚ according
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I. RESEARCH A. Client a. History The Philippine Basketball Association (PBA) is a men’s professional basketball league in the Philippines composed of twelve company-branded franchised teams. It was the first professional basketball league in Asia and is the second oldest continuously existing in the world after the NBA. The league’s regulations are a hybrid of rules from FIBA and the NBA. The league played its first game at the Araneta Coliseum in Quezon City on April 9‚ 1975. Its individual team
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Business Research Report The Effect of Ethical and Social Responsibility Presented to: CEO of ABC Manufacturing‚ Inc. Assessment Code: RWT1 Student Name: Student ID: Date: November 23‚ 2012 Mentor Name: Table of Contents Executive Summary 3 Introduction 4 Research Findings 4 Effect on the Company 4 Effect on the Employees 5 Effect on the Consumer 6 Recommendations 7 Conclusion 8 References 9 Executive Summary As you will see from my findings how important
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An executive summary for managers and executive readers can be found at the end of this article Advances in the internal marketing concept: definition‚ synthesis and extension Mohammed Rafiq Lecturer in Retailing and Marketing‚ The Business School‚ Loughborough University‚ Loughborough‚ UK Pervaiz K. Ahmed Unilever Lecturer in Innovation Management‚ University of Bradford Management Centre‚ Bradford‚ UK Keywords Services marketing‚ Internal marketing‚ Customer orientation‚ Service quality
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customers and channel members)‚ the nature of the product offer‚ the timing of the offer to the market and the resources that will be provided to effect market delivery. Others (e.g.‚ Day and Wensley‚ 1988; Kohli and Jaworski‚ 1990; Narver and Slater‚ 1990; Bharadwaj et al.‚ 1993; Jaworski and Kohli‚ 1993‚ 1996; Slater and Narver‚ 1994) have
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Title: The effect of brand image on consumer taste preference and customer satisfaction – A study in the context of cosmetic product among the people in Kinondoni District-Dar es salaam TABLE OF CONTENTS ABSTRACT In this study‚ I have examined the relationship between brand image‚ customer satisfaction and customer test and preference in the context of cosmetic product on the selected Cosmetic shops around Kindondoni District. Five benefit of brand image has been discussed
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Miriam College Grade School Quezon City Text Gambling in Our Society Today In partial fulfillment of the requirements for Language 7 Submitted by Wendy Heo 7-Maranaw Submitted to Miss Franchet Bumanglag February 2013 Chapter 1 Introduction Text gambling is currently one of the biggest network problems in the Philippines. Due to the popularity of short messaging service (SMS) or text messaging in the country‚ broadcast stations and telecommunication companies have connived to endorse the
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Strat. Change 18: 45–58 (2009) Published online in Wiley InterScience (www.interscience.wiley.com) DOI: 10.1002/jsc.838 Strategic Change Change leadership: case study of a global energy company Malcolm Higgs* and Deborah Rowland Southampton University School of Management‚ UK Organizations operating on a global basis have wrestled with the dilemma of achieving a balance between global standardization and local differentiation. Similar dilemmas arise from a review of the literature around
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