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Management‚ 2 (Spring)‚ 95–113. James‚ Robert A.‚ Richard S. Lapidus and Lawrence B. Chonko (1994)‚ “An Exploratory Examination of Situational Variables‚ Effort‚ and Salesperson Performance‚” Journal of Marketing Theory and Practice‚ 2 (3)‚ 70–94. Jaworski‚ Bernard##J. and Ajay K. Kohli (1991)‚ “Supervisory Feedback: Alternative Types and Their Impact on Salespeople’s Performance and Satisfaction‚” Journal of Marketing Research‚ 28 (May)‚ 190–201. Kara‚ Ali‚ John E. Spillan and Oscar W. DeShields Jr
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science research to promote better health for women"‚ Journal of Women’s Health‚ Vol. 1 pp.307-18. Long‚ P (1984)‚ The Personnel Professionals : A Comparative Study of Male and Female Careers‚ Institute of Personnel Management‚ London. Lusch‚ R.F‚ Jaworski‚ B.J (1991)‚ "Management controls‚ role stress‚ and retail store manager performance"‚ Journal of Retailing‚ Vol. 67 No.4‚ pp.397-419. Lusch‚ R.F‚ Serpkenci‚ R.R. (1990)‚ "Personal deficiencies‚ job tension‚ job outcomes‚ and store performance: a
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Distinctive Marketing and Information Technology Capabilities and Strategic Types: A Cross-National Investigation ABSTRACT Keywords: strategic typology‚ firm capabilities‚ cross-national‚ Japan‚ China The authors examine the relationship between strategic type and development of distinctive marketing‚ market-linking‚ technology‚ and information technology (IT) capabilities to implement innovation strategy. They hypothesize that prospectors must build technical and IT capabilities‚ whereas
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0B Global Leadership and Ethical Issues in Marketing & Advertising Christian Adams February 4‚ 2007 Adams Global Leadership and Ethical Issues in Marketing & Advertising 2 The marketing industry is a very broad industry simply because at its core is a common business function. Marketing helps companies thrive in the commercial environment by covering the gamut of customer and business owner needs and goals. Marketing leaders are responsible for creating the look and feel of a brand
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Advertising Research‚ 2‚ 2. Losito G. (1993)‚ L ’analisi del contenuto nella ricerca sociale‚ FrancoAngeli‚ Milano. Lutz R.J. (1975)‚ «Changing Brand Attitudes Throught Modifications of Cognitive Structure»‚ Journal of Consumer Research‚ 1. Maclnnis D.J.‚ Jaworski B. (1989)‚ «Information Processing from Advertisements: Toward an Integrative Framework»‚ Journal of Marketing‚ 53. Marbach G.‚ Fabi C. (2000). L’efficacia della pubblicità: investimenti‚ valutazioni‚ risultati‚ Isedi‚ Torino. Mick D.G. (1986)‚ «Consumer
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Profile‚ Information‚ Business Description‚ History‚ Background Information on Kia Motors Corporation [online] Available at: http://www.referenceforbusiness.com/history2/74/Kia-Motors-Corporation.html [Accessed 14 October 2013] 4. Kohli‚ A. J. & B. J. Jaworski‚ (1990) ‘Market Orientation: The Construct‚ Research Propositions‚ and Managerial Implications’‚ Journal of Marketing‚ 54 (2) pp.1-18 5. Yu R.(2011)‚ “Focused‚ feisty Kia bears down on its competitors” (online) Available at http://usatoday30.usatoday
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KWAME NKRUMAH UNIVERSITY OF SCIENCE & TECHNOLOGY INSTITUTE OF DISTANCE LEARING‚ KNUST SUNYANI CAMPUS [pic] TOPIC: THE EFFECT OF BRANDING ON CUSTOMER GROWTH IN THE TELECOMMUNICATIONS INDUSTRY (A CASE STUDY OF VODAFONE GHANA) BY PINAMANG FRANCIS WILLIAMS A RESEARCH PROPOSAL SUBMITTED TO THE SCHOOL OF BUSINESS STUDIES IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF COMMONWEALTH MASTERS OF BUSINESS ADMINISTRATION JUNE 2013 CHAPTER
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The Journal of Applied Behavioral Science http://jab.sagepub.com/ What Does It Take to Implement Change Successfully? A Study of the Behaviors of Successful Change Leaders Malcolm Higgs and Deborah Rowland Journal of Applied Behavioral Science 2011 47: 309 originally published online 11 April 2011 DOI: 10.1177/0021886311404556 The online version of this article can be found at: http://jab.sagepub.com/content/47/3/309 Published by: http://www.sagepublications.com On behalf of: NTL Institute
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European Journal of Information Systems (1999) 8‚ 77–94 1999 Operational Research Society Ltd. All rights reserved 0960-085X/99 $12.00 http://www.stockton-press.co.uk/ejis Information management in the global enterprise: an organising framework J Peppard Information Systems Research Centre‚ Cranfield School of Management‚ Cranfield‚ Bedford MK43 0AL‚ UK Much has been written over the last decade on managing global enterprises. While the predominant concern of this literature has been strategic
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