Outline : • Introduction • Sexual appeals in advertisment • Why sex sells? • What to be careful of when using sexual appeals in marketing. • Effectivness of sex appeal. • Positive roles of sexual appeals in advertising. • Negative roles of sexual appeals in advertising. • Conclusion • Pictures • References Introduction: Sex Appeal is one such method of differentiation that suppliers have found and proven to be successful
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C. L. 2003 (Eds.). Handbook of workplace spirituality and organizational performance. New York: ME Sharpe. Senge‚ P. 1990. The Fifth Discipline: The Art and Practice of the Learning Organization. New York: Doubleday. Senge‚ P.‚ Scharmer‚ C. O.‚ Jaworski‚ J.‚ & Flower‚ B. S. 2004. Presence: Human Purpose and the Field of the Future. Cambridge (MA): Sol (Society of Organizational Learning‚ Inc.). Tolle‚ E. 1999. The Power of Now: A Guide to Spiritual Enlightenment. Vancouver: Namaste Publishing. Tolle
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Managerial Studies‚ MC 243‚ University of Illinois at Chicago‚ 601 S. Morgan‚ Chicago‚ IL 60607-7123‚ USA Sandy J. Wayne Department of Managerial Studies‚ MC 243‚ University of Illinois at Chicago‚ 601 S. Morgan‚ Chicago‚ IL 60607-7123‚ USA Renata A. Jaworski Department of Managerial Studies‚ MC 243‚ University of Illinois at Chicago‚ 601 S. Morgan‚ Chicago‚ IL 60607-7123‚ USA Nathan Bennett DuPree College of Management‚ Georgia Institute of Technology‚ 755 Ferst Drive‚ Atlanta‚ GA 30332-0520‚ USA Received
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; Knopp‚ R. H. JAMA 1995‚ 274‚ 1363-1367. 18. Bailey‚ A. L.; Southon‚ S. Anal. Chem. 1998‚ 70‚ 415-419. 19. Zhao‚ J.; Li‚ S. P.; Yang‚ F. Q.; Li‚ P.; Wang‚ Y. T. J. Chromatogr.‚ A 2006‚ 1108‚ 188-194. 20. Romanowicz‚ L.; Galewska‚ Z.; Gogiel‚ T.; Jaworski‚ S.; Sobolewski‚ K. J. Biochem. Biophys. Methods 2008‚ 70‚ 973-977. 21. Yue‚ X.-F.; Zhang‚ Y.-N.; Zhang‚ J.; Zhang‚ Z.-Q. Anal. Methods 2010‚ 2‚ 668-672. 22. Rosenfeld‚ J. M. Anal. Chim. Acta 2002‚ 465‚ 93-100. 23. Shantha‚ N. C.; Napolitano‚ G.
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Decisions: Strategic Decision-Making in Organizations. San Francisco: Jossey-Bass. Hulland‚ J. 1999. “Use of Partial Least Squares (PLS) in Strategic Management Research: A Review of Four Recent Studies.” Strategic Management Journal 20(2): 195–204. Jaworski‚ N.‚ and L. C. Wee. 1992. “Competitive Intelligence and Bottom-line Performance.” Competitive Intelligence Review 3(3/4): 23–27. Jemison‚ D. B. 1984. “The Importance of Boundary Spanning Roles in Strategic Decision-making.” Journal of Management
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The Effect of Terminologies on Attitudes toward Advertisements and Brands: Consumer Product Knowledge as a Moderator Author(s): Shih-Chieh Chuang‚ Chia-Ching Tsai‚ Yin-Hui Cheng and Ya-Chung Sun Reviewed work(s): Source: Journal of Business and Psychology‚ Vol. 24‚ No. 4 (Dec.‚ 2009)‚ pp. 485-491 Published by: Springer Stable URL: http://www.jstor.org/stable/27753928 . Accessed: 19/02/2013 01:24 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at
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Y. Wang‚ K.L. Wang‚ J. T. Yao‚ Marketing mixes for digital products: a study of the marketspaces in China‚ International Journal of Technology Marketing‚ 4(1):15-42‚ 2009. Marketing mixes for digital products: A study of marketspaces in China Y. Wang* Management School Xi’an JiaoTong University Xi’an‚ Shaanxi‚ P.R. China and Management School Xi’an Polytechnic University‚ Xi’an‚ Shaanxi‚ P.R. China E-mail: wy0179wang@163.com *Corresponding author K.L. Wang Management School‚ Xi’an JiaoTong University
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Healthier Happy Meal. Wall Street Journal‚ p. B3D. Grinstein‚ A. (2008). The relationships between market orientation and alternative strategic orientations: A meta analysis. European Journal of Marketing‚ 42‚ 115-134 India Environmental Portal.(2008) Jaworski‚ B. J.‚ & Kohli‚ A. K. (1996). Market orientation: Review‚ refinement‚ and roadmap. Journal of Market Focused Management‚ 1(2)‚ 119-135. Kleinman‚ M. (2003). Burger chains to lure back dinners. Marketing‚ 4. Kotler‚P.(1994)‚ Marketing Management
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Training Programs. Industrial Marketing Management‚ 22(2)‚ 117-123 31 32. Kahn‚ Kenneth B. and John T. Mentzer (1998) Marketing’s Integration with Other Departments. Journal of Business Research‚ 42 (1) 53-62. 33. Kohli‚ Ajay K. and Bernard J. Jaworski (1990) Market Orientation: The Construct‚ Research Propositions‚ And Managerial Implication. Journal of Marketing‚ 54(April)‚ 1-18 34 35. Kotler‚ P (1990) Marketing Management: Analysis‚ Planning‚ Implementation and Control. Prentice-Hall: New
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Lea Salonga Salonga made her professional debut in 1978 at the age of seven in the musical The King and I by Repertory Philippines. She became the lead star of Annie and joined other productions such as Cat on a Hot Tin Roof‚ Fiddler on the Roof‚ The Rose Tattoo‚ The Sound of Music‚ The Goodbye Girl‚ Paper Moon and The Fantasticks. She began her recording career at the age of ten with her first album‚ Small Voice‚ which received a gold certification. A song on the album‚ the duet "Happiness"‚
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