Stylistic and Linguistic Analysis of a Literary Text Using Systemic Functional Grammar Noriko Iwamoto Q M.A.K.Halliday + Q Q QQ Q Q Q QQQ Q Q Q Q transitivity Q Q Q Q Q Q Q Q QQ Q Q Q QQQ Q Q QQ Q Q Q QQQ Q Q Q Q Q Q Q the ideational function Q Q Q Q Q Q Q Q Q Q Q Q QQ QQ Q Key words : functional grammar ; transitivity ; stylistics ; narrative ; gender +. Introduction This article explores the relationship between linguistic structures and socially constructed
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Contents Page Section……………………………………………………………………………….. Page Number 1. Introduction……………………………………………………………………… 3 2. The Brand………………………………………………………………………... 3-4 3. Brand Positioning………………………………………………………………… 5-8 3.1. Positioning Strategy……………………………………………………….. 6-7 3.1.1. McDonalds………………………………………………………….. 7 3.1.2. Burger King…………………………………………………………. 7 3.1.3. Greggs PLC………………………………………………………… 7 4. Brand Analysis……………………………………………………………………. 9-14 4.1. Brand Identity………………………………………………………………
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of brand equity and brand value. Kumar‚ V Aaker‚ D. A. And Days‚ G.S. (1990) Marketing research‚ 4th edition. New York: Wiley cop. Fornell‚ C. (1992) A national customer satisfaction barometer: Journal of marketing 56(1)‚ 6-22 Wood‚ L Park C W. Jaworski‚ B. J. and McInnis. D.J. (1986) Strategic brand concept image management: Journal of Marketing‚ Vol. 50‚ pp 135-145 Grubb F Aaker‚ D.A. (1991) managing brand equity. New York: The Free Press Keller K.L Raggio R.D. and Leone‚ R.P. (2005). Developing
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Management Science and Engineering Vol.2 No.1 March 2008 RESEARCH ON THE RELATIONSHIP AMONG MARKET ORIENTATION‚ CUSTOMER RELATIONSHIP MANAGEMENT‚ CUSTOMER KNOWLEDGE MANAGEMENT AND BUSINESS PERFORMANCE Qi Liyun1 Wang Keyi2 Wang Xiaoshu3 Zhang Fangfang4 Abstract: In the age of knowledge-based economy‚ business must effectively to improve its performance rely on implement customer relationship management and customer knowledge management. Market orientation is a kind of marketing logic which
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Table of Contents 1.0 CASE STUDY 1 – MARKETING MANAGER IN TEXTILE COMPANY 1.1 Define and provide an understanding of the marketing concept.....................4 1.2 Explain the various elements of the marketing orientation concept................5 1.3 Identify the micro and macro environmental factors that need to be considered‚ taking into account that the company intends to go for the regional market..........................................................................................
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Nanyang institute of management | Singapore Airlines’ Marketing Issues | BSMAN BSHSP 3008 Marketing for Managers | | Stacie Huynh Bao Tran | 06-Aug-12 | | Executive Summary Singapore Airlines is one of the world’s top ranked carriers. They have been constantly a successful organization for the factual understanding of the needs and wants of its target market. They provide products and services in excellence standard to meet its demand‚ implement an active marketing orientation
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Master’s Thesis AN INSTRUMENT TO ASSESS ORGANIZATIONAL CHANGE CAPABILITIES FOR e-BUSINESS TRANSFORMATION By Michael Sullivan A Thesis Submitted to the Faculty Of the WORCESTER POLYTECHNIC INSTITUTE In partial fulfillment of the requirements for the Degree of Master of Science In Manufacturing Management December 2000 APPROVED: Dr. Chickery J. Kasouf‚ Thesis Advisor Francis Noonan‚ Faculty Advisor Edward M. Gonsalves Abstract This thesis investigates organizational change strategies for
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International Journal of Research in Marketing 21 (September)‚ 203-217. ________‚ N. Craig Smith‚ and Andrew John (2004)‚ “Why We Boycott: Consumer Motivations for Boycott Participation‚” Journal of Marketing 68 (July)‚ 92-109. Kohli‚ Ajay K. and Bernard J. Jaworski (1990)‚ “Market Orientation: The Construct‚ Research Propositions‚ and Managerial Implications‚” Journal of Marketing‚ 54 (April)‚ 1-18. Krick‚ Thomas‚ Maya Forstater‚ Philip Monaghan‚ Maria Sillanpää (2005)‚ The Stakeholder Engagement Manual Volume
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Examining the Effectiveness of Athlete Celebrity endorser characteristics and Product Brand type: the endorser Sexpertise continuum Christina S. Simmers‚ Datha Damron-Martinez‚ & Diana L. Haytko keyWordS: Sport marketing‚ brand management‚ celebrity endorser‚ sponsorship‚ product endorsement‚ celebrity athlete‚ athlete spokesperson‚ source credibility‚ source attractiveness ABStrAct This research furthers the theoretical perspectives that athlete endorsers are brands unto themselves‚ and
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1 Chapter 3: Taking Notes The good student takes down notes when listening to a teacher’s lecture. In the same way‚ the good researcher takes down notes whenever he comes across a source relevant to his research. Research note taking saves the researcher a lot of time and effort. It allows him to refer to his sources without having to “re-search” for the source from which they were originally taken. In the beginning‚ it might seem that the rigid rules of note taking are stifling‚ rather than
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