Corporate Social Responsibility and Marketing: An Integrative Framework Isabelle Maignan Vrije Universiteit Amsterdam‚ the Netherlands O. C. Ferrell Colorado State University This article introduces a conceptualization of corporate social responsibility (CSR) that emphasizes the role and potential contribution of the marketing discipline. The proposed framework first depicts CSR initiatives as the actions undertaken to display conformity to both organizational and stakeholder norms. Then
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Political Marketing in India By Prof. Gurinder Singh Ahluwalia GJIMT‚ Mohali. Abstract Political Marketing has already become a subject of serious study and research in the US and the West but not quite so in India in particular. Political parties prefer to rely on the experts from within the party to design its campaign strategy though advertising is outsourced to the professional advertisers. India’s oldest political
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"Organizational Vasquez-Parraga JourEthics‚and SalesforceSupervision‚" sequences‚Marketing nal of MarketingResearch‚30 (February)‚ 78-90. Jacobson‚Robert(1992)‚ "The ’Austrian ’ School of Strategy‚" AcadReview‚17 (4)‚ 782-807. emy of Management J. Jaworski‚Bernard andAjay K. Kohli (1993)‚ "Market Orientation: Antecedents and Consequences‚" Journal of Marketing‚ 57 (July)‚53-70. John‚ George (1984)‚ "An Empirical Investigationof Some Antecedents of Opportunism a MarketingChannel‚" in Journal of MarketingResearch
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The culture of the Philippines reflects the country ’s complex history. It is a blend of the Malayo-Polynesian and Hispanic cultures‚ with influence from Chinese‚ Indians‚ Arabs‚ and other Asian cultures. The Philippines was first settled by Melanesians‚ today they preserve a very traditional way of life and culture‚ although their numbers are few. After them‚ the Austronesians or more specifically; Malayo-Polynesians‚ arrived on the islands. Today the Austronesian culture is very evident in the
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com/2010/11/23/news/klm-spies-on-social-media-to-give-passengers-a-nice-surprise [Accessed on 25 November 2012]. NATARAJA‚S ONKVISIT‚S.‚ and SHAW‚J.‚ 1987. Self concept and image congruence: some research and managerial implications. Journal of Consumer Marketing‚ 4(1)‚ pp. 13-23. PARK‚W.‚C.‚ JAWORSKI‚B.‚J.‚ and MACINNIS‚D.‚J.‚ 1986. Strategic brand Concept-image Management. Journal of Marketing. SCHMITT‚ B.H.‚ 1999‚ Experiential Marketing. The Free Press‚ New York. SIRGY‚ M.‚ (1982) Self-concept in Consumer Behavior: A Critical Review ’. Journal
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My Career City A Proposed Recommendation By: Kevin Bialczak‚ Arthur Jaworski‚ Michelle Miller‚ Emily Rajah‚ and Jannia Anthonipillai Proposed Recommendation: From observing the case you have provided and considering factors such as your competitors‚ current state of the company‚ and your financial statements we believe that it is best for My Career City to expand its business to London. Of the three regions‚ London best suits the needs of your company at its current state. In addition
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Journal of Service Research‚ JSR‚ Volume 5‚ Issue 4‚ Pages: 303-315‚ Provider Proquest‚ Year 2003. Modahl‚ Mary‚ Now or Never: How Companies Must Change to Win the Battle for Internet Consumers‚ Harper Business‚ 2001 Mohammed‚ Rafi; Fisher‚ J. Robert; Jaworski‚ J. Bernard; Aileen‚ M. Cahill‚ Internet Marketing: Building Advantage in the Networked Economy‚ Editura McGraw-Hill‚ 2000 52 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
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Long considered a hallmark of American deviance‚ the tattoo has undergone drastic redefinition in recent decades. No longer the purview of bikers‚ punks and thugs‚ tattooing is increasingly practiced and appropriated by mainstream‚ middle class individuals (DeMello 41; Irwin 50). For many young Americans‚ the tattoo has taken on a decidedly different meaning than for previous generations. Estimates on the number of Americans with tattoos generally range from one in ten to one in five (Kosut 1036;
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THE EFFECTS OF HUMAN RESOURCE‚ MARKETING AND MANUFACTURING PERFORMANCE ON FINANCIAL PERFORMANCE Ayse TANSEL CETIN Gebze Institute of Technology‚ TR ABSTRACT In today’s competitive environment‚ in order for a company to exist‚ it must continually improve its performance by reducing cost‚ improving quality and productivity‚ and easy access to market. Therefore‚ businesses have to know the factors which affect their performance and manage these factors effectively in order to survive and face an
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Resources‚ Competences‚ Productivity‚ Economic Growth. Thousand Oaks‚ CA: Sage Publications. ——— and Robert M. Morgan (1995)‚ “The Comparative Advantage Theory of Competition‚” Journal of Marketing‚ 59 (April)‚ 1–15. Kohli‚ Ajay K. and Bernard J. Jaworski (1990)‚ “Market Orientation: The Construct‚ Research Propositions‚ and Managerial Implications‚” Journal of Marketing‚ 54 (April)‚ 1–18. Kotler‚ Philip (1967)‚ Marketing Management Analysis‚ Planning‚ and Control. Englewood Cliffs‚ NJ: Prentice Hall
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