Consumer research in the early stages of new product development Issues and applications in the food domain Ellen van Kleef Promotor: Co-promotor: prof. dr. ir. J.C.M. van Trijp Hoogleraar in de marktkunde en het consumentengedrag Wageningen Universiteit dr. ir. P.A. Luning Universitair docent Leerstoelgroep Productontwerpen en Kwaliteitskunde Wageningen Universiteit Promotiecommissie: prof. dr. ir. M.A.J.S. van Boekel‚ Wageningen Universiteit‚ Nederland prof. dr. K.G. Grunert
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CHAPTER 3 MARKETING’S ROLE IN HIGHER EDUCATION 3.1 INTRODUCTION Chapter 2 introduced some of the major changes and trends that have taken place in the higher education environment both internationally and locally. Although higher education institutions can be classified as non-profit organisations‚ the challenges discussed in Chapter 2 necessitate higher education institutions to take on the organisation-like behaviour of profit organisations and to become more marketingoriented. An understanding
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IMPACT OF BRAND SWITCHING‚ BRAND CREDIBILITY‚ CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY Rizwan Arshad1‚ Idrees Akbar2‚ Abdul Muqtadir3‚ Urooj shafique4‚ Hafsa Zia5‚ Waheed Naseer6‚ Shoaib Ahmad Amin7 1(Faculty Member‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 2(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 3(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 4(Student
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Journal of Euromarketing‚ 18:115–132‚ 2009 Copyright c Taylor & Francis Group‚ LLC ISSN: 1049-6483 print / 1528-6967 online DOI: 10.1080/10496480903022253 Customer-Based Brand Equity for Global Brands: A Multinational Approach Eda Atilgan Serkan Akinci Safak Aksoy Erdener Kaynak ABSTRACT. Focusing on the dimensions and measurement‚ this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA‚ Turkey
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Journal of Service Research http://jsr.sagepub.com/ Job Characteristics and the Creativity of Frontline Service Employees Filipe Coelho and Mário Augusto Journal of Service Research 2010 13: 426 originally published online 21 May 2010 DOI: 10.1177/1094670510369379 The online version of this article can be found at: http://jsr.sagepub.com/content/13/4/426 Published by: http://www.sagepublications.com On behalf of: Center for Excellence in Service‚ University of Maryland Additional services
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Management (14th ed). Harlow‚ England. Pearson Education Limited. Kumar‚ S. R. (2009). Adapting IMC to Emerging Markets: Importance of Cultural Values in The Indian Context. Journal of Integrated Marketing Communications‚ 1(4)‚ 38-42. Park‚ C. W.‚ Jaworski. B. J.‚ &Machlnnis‚ D. J. (1986). Strategic Brand Concept-Image Management.Journal of Marketing‚ 50(4)‚ 135-145. Peterson‚ S. D.‚ Jaret‚ P. E.‚ &Schenck‚ B. F. (2010). Business Plans Kit for Dummies (3rd ed.).United States. Pride‚ E.‚ Rundle-Thiele
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Language Acquisition‚ 18 (2)‚ 253-267. Dornyei‚ Z Graves‚ K. (2008) ‗The language curriculum: A social contextual perspective.‘ Language Teaching 41(2)‚ 147-181. Grognet Gumperz‚ J. (1999) ‗Sociocultural knowledge in conversational inference‘. In Jaworski‚ A. and Coupland‚ N. (eds.) The Discourse Reader. Oxon: Routledge. Hayriye‚ K‚ Hinkel‚ E. (Ed.). 2005. Handbook of research in second language teaching and learning. New Jersey: Lawrence Erlbaum Associates‚ Inc. Holt‚ D Hybel‚ R. L. Wr. (2001)
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Matheson I S S U E S IN CULTURAL AND MEDIA STUDIES S E R I E S E D I T O R : S T U A R T A L L A N Media Discourses Analysing Media Texts Some of the most important questions regarding the relationship between media and culture are about communication. How are the meanings which make up a culture shared in society? How is power performed in the media? What identities and relationships take shape there? Media Discourses introduces readers to discourse analysis to show how media communication
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Curriculum & Syllabus for B.A. (Hons.) in English Program Department of English SOUTHEAST UNIVERSITY House # 64/B‚ Road # 18 Banani Model Town Banani‚ Dhaka-1243 B A (Hons) in English 1. Objective: The course aims at students’ obtaining a comprehensive understanding of English Literature and at the same time‚ paying considerable attention to his or her communication skills. It is‚ therefore‚ a compilation of Literature and Language courses. The
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Journal of Occupational Health Psychology 2011‚ Vol. 16‚ No. 1‚ 80 –94 © 2011 American Psychological Association 1076-8998/11/$12.00 DOI: 10.1037/a0021708 I Know What You Did: The Effects of Interpersonal Deviance on Bystanders Merideth Ferguson Baylor University Bruce Barry Vanderbilt University Using social information processing theory‚ we explore how interpersonally directed deviance affects work group members who observe or are aware of these insidious behaviors. In a field study
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