Littell‚ J.M. & Peterson‚ J.S. (2005). Portrait and Model of a School Counselor. Lahaska Press. Perusse‚ R. & Goodnough‚ G.E. (2004). Leadership‚ Advocacy‚ and Direct Service Strategies for Professional School Counselors Senge‚ P.‚ Scharmer‚ C.O.‚ Jaworski‚ J. & Flowers‚ B.S. (2004) Presence – An Exploration of Profound Change in People‚ Organizations‚ and Society
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Environmental Product Differentiation: IMPLICATIONS FOR CORPORATE STRATEGY Forest L. Reinhardt roducers of toilet tissue‚ outdoor wear‚ tuna‚ beef‚ investment services‚ trash bags‚ and herbicides have recently positioned their products as environmentally preferable‚ with the idea of capturing a price premium‚ winning new customers‚ or both. Managers are looking for ways to reconcile their need to deliver shareholder value with intensifying demands for improved envirofimental performance. Perhaps
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“Conceptualizing‚ measuring‚ and managing customer-based brand equity”‚ Journal of Marketing‚ Vol. 57‚ January‚ pp. 1-22. Levin‚ G. (1993)‚ “Sponsors put pressure on for accountability”‚ A dvertising A ge ‚ 21 June‚ pp. S1-S4. MacInnis‚ D.J.‚ Mooreman‚ C. and Jaworski‚ B.J. (1991)‚ “Enhancing and measuring consumers’ motivation‚ opportunity‚ and ability to process brand information from ads”‚ Journal of Marketing‚ Vol. 55‚ October‚ pp. 32-53. Marshall‚ D.W. and Cook‚ G. (1992)‚ “The corporate (sports) sponsor”
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Int. J. Emerg. Sci.‚ 2(1)‚ 134-148‚ March 2012 ISSN: 2222-4254 © IJES CRM Performance Measurement Process Reza Allahyari Soeini‚ Behzad Jafari‚ Mohammadreza Abdollahzadeh NOORETOUBA Virtual University‚ Tehran‚ Iran‚ NOORETOUBA Virtual University‚ ICT research center of IS‚ Iran‚ NOORETOUBA Virtual University‚ Tehran‚ Iran‚ jafaribehzad@aol.com Abstract. Customer Relationship Management (CRM) has become one of the tools to make competitive advantage in various businesses by the advantages
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Product Placement placements in Movies and TV-shows Authors: Jens Abrahamsson Marketing Programme Niclas Lindblom Marketing Programme A study about Swedes attitude towards product Tutor: Examiner: Subject: Level and semester: PhD. Rana Mostaghel PhD. Pejvak Oghazi Marketing Bachelor´s esis‚ Spring 2012 Abstract Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement
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Title: |The Impact of Verbal Anchoring on Consumer Response to Image Ads. | | |Author(s): |Phillips‚ Barbara J. | |Source: |Journal of Advertising; Spring2000‚ Vol. 29 Issue 1‚ p15‚ 10p‚ 1 diagram‚ 3bw | |Document Type: |Article | |Subject(s): |ADVERTISING
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1 Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts CARLOS J. TORELLI ALOKPARNA BASU MONGA ANDREW M. KAIKATI 2 Carlos J. Torelli (ctorelli@umn.edu) is Assistant Professor of Marketing‚ Carlson School of Management‚ University of Minnesota‚ 19th Avenue South‚ Minneapolis‚ MN 55455. Alokparna (Sonia) Basu Monga (alokparna.monga@moore.sc.edu) is Assistant Professor of Marketing‚ Darla Moore School of Business‚ University of South Carolina‚ 1705 College
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White Paper Cloud Computing in the Public Sector: Public Manager’s Guide to Evaluating and Adopting Cloud Computing Authors Russell Craig Jeff Frazier Norm Jacknis Seanan Murphy Carolyn Purcell Patrick Spencer JD Stanley November 2009 Cisco Internet Business Solutions Group (IBSG) Cisco IBSG Copyright © 2009 Cisco Systems‚ Inc. All rights reserved. White Paper Cloud Computing in the Public Sector: Public Manager’s Guide to Evaluating and Adopting Cloud Computing Executive
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Seminar Report On Theoretical Analysis for Controlling the System Temperature by using phase change material (PCM) Presented by Mr.Ajinkya R. Patil INDEX 1. INTRODUCTION………………………………………………………...1 2. STATE OF THE ART OF PCM…………………………………………2 3.1 PCM CHARACTERISTICS………………………………………...2 3.2 PCM CLASSIFICATION…………………………………………...5 3.3 PCM PROPERTIES………………………………………………...3 3. THERMOPHYSICAL PROPERTIES DETERMINATION…………5 4.4 LONG TERM STABILITY…………………………………………5
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The One Minute Manager Prepares for Mediation: A Multidisciplinary Approach to Negotiation Preparation Donald R. Philbin‚ Jr.* Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . I. Rigorous Legal Analysis Forms the Basis for Negotiation Preparation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . II. Decision Tree Analyses Help Develop and Test Scenarios . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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