Advertising and Promotion to Build Brands‚ New York: McGraw-Hill Doyle‚ P (2002) Marketing Management and Strategy‚ 3rd ed. FT Prentice Hall Hollensen S How BP is handling its P.R. disaster http://www.slate.com/id/2253099/ accessed (01 April‚ 2011) Jaworski‚ B‚ Kohli‚ A K & Sahay‚ A (2000) Market driven versus driving markets Tankersley Jim‚ A closer look at deep-water drilling – June 10‚ 2010 Tribune Washington Bureau http://articles.latimes.com/2010/jun/10/nation/la-na-oil-spill-qa-20100610 accessed
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International Differences in Work-related Values‚ Sage‚ Beverly Hills‚ CA. IVERSON‚ R. D. (1996) Employee acceptance of organizational change: the role of organizational commitment. The International Journal of Human Resource Management‚ 7‚ 122-149. JAWORSKI‚ B. J. & KOHLI‚ A. K. (1993) Market orientation: antecedents and consequences. The Journal of Marketing‚ 57‚ 53-70. JOHNSON‚ J. W. (1996) Linking employee perceptions of service climate to customer satisfaction. Personnel Psychology‚ 49‚ 831-851
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Computers in Human Behavior Computers in Human Behavior 23 (2007) 1642–1659 www.elsevier.com/locate/comphumbeh Consumer behavior in online game communities: A motivational factor perspective Chin-Lung Hsu a‚* ‚ Hsi-Peng Lu b a b Department of Information Management‚ Da-Yeh University‚ 112 Shan-Jiau Road‚ Da-Tsuen‚ Changhua‚ Taiwan‚ ROC Department of Information Management‚ National Taiwan University of Science and Technology‚ Taipei‚ Taiwan‚ ROC Available online 8 November
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Table of contents INTRODUCTION 2 CONTENT I. Basic concept of marketing 1. Definition of marketing 3-5 1.1 Compare alternative definitions 3-4 1.2 Importance of being a contemporary marketer 4-5 2. Main characteristics of a market orientated organization for today’s modern business 6-8 3. The elements of marketing concept 9-10 4. Benefits and cost of a marketing approach for Lovely Lace 10-12 II. Contents 1. Micro
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Carroll‚ David. “Chinua Achebe: Novelist‚ Poet‚ Critic.” Things Fall Apart. Ed. Abiola Irele. New York: Norton‚ 2009. 385-410. Print. Chomsky‚ Noam. Aspects of the Theory of Syntax. Cambridge: The M.I.T. Press‚ 1965. Print. Coupland‚ Nikolas and Adam Jaworski. Sociolinguistics: A Reader and Coursebook. New York: Palgrave‚ 1997. Print. Dannenberg‚ Hilary. “The Many Voices of Things Fall Apart.” Interventions: International Journal of Postcolonial Studies 11.2 (2009): 176-79. Web. JSTOR. 15 March 2010.
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INTERNATIONAL ASSIGNMENTS B. Sebastian Reiche & Anne-Wil Harzing Version September 2008 Published in A.-W.K. Harzing‚ & A. Pinnington (Eds.)‚ International Human Resource Management (3rd ed.). London: Sage. Copyright © 2007-2010 Sebastian Reiche and Anne-Wil Harzing. All rights reserved. B. Sebastian Reiche‚ PhD Assistant Professor IESE Business School Department of Managing People in Organizations Ave. Pearson‚ 21 Barcelona 08034‚ Spain Tel: +34 93 602 4491 Fax: +34 93 253 4343 E-mail:
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A Market-Based Approach to Understanding Communication and Teamworking: A Multi-Disciplinary Literature Review Peters‚ Linda D. and Keith P. Fletcher. Academy of Marketing Science Review. Vancouver: 2004.Vol.2004 pg. 1 » Jump to full text Author(s): Peters‚ Linda D. and Keith P. Fletcher Publication title: Academy of Marketing Science Review. Vancouver: 2004. Vol. 2004 pg. 1 Source type: Periodical ISSN/ISBN: 15261794 Abstract (Document Summary) In this paper‚ we take an interdisciplinary approach
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Chapter 1 p. 1 CHAPTER 1 An introduction to Internet marketing The Internet and the marketing concept..................................................................................... 4 Internet marketing defined ......................................................................................................... 8 What benefits does the Internet provide for the marketer? ...................................................... 20 A short introduction to Internet technology .......
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The Emergence of Entrepreneurial Marketing: Nature and Meaning Michael H. Morris‚ Ph.D. Harold and Sandy Noborikawa Distinguished Professor of Entrepreneurship and Marketing Department of Marketing College of Business Administration University of Hawaii Honolulu‚ Hawaii 96822 E-mail: morris@cba.hawaii.edu Telephone : (808) 956-6692 Minet Schindehutte‚ Ph.D. Assistant Professor of Entrepreneurship Page Center for Entrepreneurship Miami University Oxford‚ Ohio 45056 E-mail: schindm@muohio.edu Telephone
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| CO-CREATION: CREATING AND MANAGING BRANDS ALONG WITH THE CUSTOMER | Research Project Report | | Shashank Malhotra44B MBA (IB)‚ 11-13Under the guidance of:Ruppal Walia Sharma‚ Associate Professor‚ IIFT | 10/01/2013 | Table of Contents Introduction 3 Some Definitions: 4 Objectives And Scope 7 Fundamental Blocks Of Co-Creation Of Value 8 Identifying The Co-Creative Elements In The Wide Range Of Customer Involvement Activities: Co-Creation And Other Overlapping Concepts 9
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