XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context BACKGROUND op yo Manoj Chakravarti‚ Senior Advisor‚ Titan Industries reflected on his 28 years in the watch industry‚ both in India and abroad‚ and contemplated about Xylys‚ Titan’s premium watch brand‚ and its foray into the Indian market. He had formulated several aspects of marketing mix strategies in the past to face diverse kinds of challenges. For Chakravarti‚ any challenge in the watch industry‚
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___________________________ CHAPTER II JUDGMENT and PROPOSITION Form is a revelation of essence. As the drop becomes the ocean‚ so the soul is deified‚ losing her name and work‚ but not her essence. You must break the outside to let out the inside; to get at Kernel means breaking the shell. Even so to find nature herself all her likeness have to be shattered. (Anonymous) Chapter Outline 1. Judgment Defined a) Elements of Judgment * two known
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orientation. “A business is market-oriented when its culture is systematically and entirely committed to the continuous creation of superior customer value” (Narver and Slater‚ 1994‚ p 22). 2. State the three dimensions of market orientation. Kohli and Jaworski (1990) define market orientation in terms of three dimensions: 3. State the three tasks that a market-oriented organization is involved in. The primary objective is to deliver superior customer value. To fulfill this
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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Journal of Management http://jom.sagepub.com Organizational Ambidexterity: Antecedents‚ Outcomes‚ and Moderators Sebastian Raisch and Julian Birkinshaw Journal of Management 2008; 34; 375 originally published online Mar 14‚ 2008; DOI: 10.1177/0149206308316058 The online version of this article can be found at: http://jom.sagepub.com/cgi/content/abstract/34/3/375 Published by: http://www.sagepublications.com On behalf of: Southern Management Association Additional services and information
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TM 5-698-4 TECHNICAL MANUAL FAILURE MODES‚ EFFECTS AND CRITICALITY ANALYSIS (FMECA) FOR COMMAND‚ CONTROL‚ COMMUNICATIONS‚ COMPUTER‚ INTELLIGENCE‚ SURVEILLANCE‚ AND RECONNAISSANCE (C4ISR) FACILITIES APPROVED FOR PUBLIC RELEASE: DISTRIBUTION UNLIMITED HEADQUARTERS‚ DEPARTMENT OF THE ARMY 29 SEPTEMBER 2006 TM 5-698-4 REPRODUCTION AUTHORIZATION/RESTRICTIONS This manual has been prepared by or for the Government and‚ except to the extent indicated below‚ is public property and
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QUALITATIVE RESEARCH Setting Advertising and Promotion Budgets in Multi-Brand Companies GEORGE S. LOW‚ Texas Christian University JAKKl J. MOHR‚ University of Montana Despite the best efforts of brand managers in packaged-goods companies‚ strategic advertising and sales promotion spending decisions are frequently subject to organizational realities such as power‚ politics‚ and fourth-quarter (or mid-year) budget cuts. In many companies‚ budget allocation decisions are subject to competing
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THE PERILS AND POLITICS IN A NATION (NIGERIA AS CASE STUDY) Preface The growing violence and tension in Nigeria in the recent era demand scholastic exploration to explain the phenomenon and also it could be used to elucidate the ‘tap-Roots’ of the Nigeria states of violence‚ terrorism in a democratic dispensation its impacts on the nation stability. These studies examine the underlying root causes of violence‚ which has recently turned into the act of terrorism in Nigeria. Drawing from these
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AN INVESTIGATION OF THE RELATIONSHIPS BETWEEN BENCHMARKING FACTORS WHILE DECIDING TERM DEPOSIT RATE‚ KNOWLEDGE-PROCESSING CAPABILITIES AND ORGANIZATIONAL PERFORMANCE IN THE CONTEXT OF ALARAFAH ISLAMI BANK LIMITED IN BANGLADESH by Neaz Mahmud Hossainy ID: 0130018 An Internship Report Presented in Partial Fulfillment of the Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY‚ BANGLADESH April 2006 AN INVESTIGATION OF THE RELATIONSHIPS BETWEEN
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Bacardi-Cola: Marketing Plan Table of Contents Introduction . 3 History . 5 Product Description 7 SWOTT Analysis 8 Market Research . 9 Segmentation .11 Target Market 15 Differentiation ...17 Positioning
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