received considerable attention from both academics and practitioners. This trend reflects both a long standing neglect of construct‚ (Webster‚1988‚ Kohli and Jaworski 1990) and a widespread acceptance of its importance (Houston‚ 1986‚ Webster‚1988‚ Kohli and Jaworski 1990). Building on the initial research by inter alia Kohli and Jaworski (1990)‚ Narver and Slater (1990) Deshpande et al (1993) significant progress has been made in understanding the conceptualisation and measurement of market orientation
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marketing campaigns tend to seek and identify highly socially networked individuals‚ who are capable and willing to pass a message along‚ and in this sense‚ it is very similar to word of mouth. The term viral marketing was created by Professor Jeffery Rayport (1995)‚ who suggested there were 6 rules which were needed for efficient virtual marketing‚ and these are still relevant today. In short‚ these are‚ stealth is the essence of market entry‚ what is up front is free - payment is later. let the behaviour
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DISTRICT OF COLUMBIA CIRCUIT. No. 73-1766. Decided By: Burger Court (1972-1975) Argued July 8‚ 1974. Decided July 24‚ 1974. * Defending Attorney for the President: James D. St. Clair Prosecuting Attorney’s for the United States: Leon Jaworski & Philip A. Lacovara On Sunday‚ June 18‚ 1972 the Washington Post reported that a group of people had been arrested for burglarizing at the Watergate Hotel and Office Complex in Washington‚ D.C. The violated office suite was occupied by the
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Serious attempts to trade online started to emerge in the mid‐1990s when innovative‚ technically savvy companies responded to the opportunities and challenges posed by the internet‚ to develop sophisticated web sites to serve customers‚ in their homes (Rayport‚ 1994). Yet it had not starting to vastly evolve‚ therefore the success did not look as certain. Within the next fifteen years retailers started noticing the increase of internet use and recognized the opportunity it held. It held the potential “to
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Marketing 57 (January): 23-27. Drucker‚ Peter F. 1954. The Practice of Management. New York: Harper and Row Publishers. Jaworski‚ Bernard J. and Ajay K. Kohli. 1993. "Market Orientation: Antecedents and Consequences." Journal of Marketing 57 (July): 53-70. Keith Robert J. 1960. "The Marketing Revolution." Journal of Marketing 24 (January): 35-38. Kholi‚ Ajay and Bernard J. Jaworski. 1990. "Market-Orientation: The Construct‚ Research Propositions‚ and Managerial Implications." Journal of Marketing 54
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E-Learning and the Changing Face of Corporate Training and Development Max Zornada As much as is critical to a manufacturing supply chain environment‚ e-learning is critical in a knowledge dependent supply chain environment. Larry Pereira‚ Motorola Internet technologies and the advent of e-learning applications in many organisations have made a fundamental difference to the way organisations deliver training and development content‚ activities and experiences to their employees. Some
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President Nixon’s White House staff members and political supporters of the President for violation of federal statutes in the Watergate affair‚. The President on the other hand was named as an un-indicted co-conspirator. The Special Prosecutor Leon Jaworski filed a motion under Federal Rule of Criminal Procedure - Rule 17 for a subpoena duces tecum‚ a court summons ordering the President to appear before the court and produce tapes‚ documents and other tangible evidence relating to precisely identified
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1 pp 6- 20 (2000) Zettelmeyer‚ F‚ Scott Morton‚F & Silva-Risso‚ J Barnes‚ S. ‘The Mobile Commerce Value Chain: Analysis and Future Developments.’ International Journal of Information Management‚ Vol. 22‚ pp 91-108 (2002) Chun‚ S & Kim‚ J Rayport‚ J. and Jaworski‚ B. (2003) (2nd) ‚ Introduction to E-Commerce‚ McGrow Hill Smith‚ A Timmers‚ P. ‘Business Models for Electronic Markets.’ Journal of Electronic Markets‚ Vol. 8‚ No.2 pp 3-8 (1998) Wade‚ M & Hulland‚ J. ‘Review: The Resource Based View and
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(2001)‚ “Entry barriers: a dull-‚ one-‚ or two-edged sword for incumbents? Unraveling the paradox from a contingency perspective”‚ Journal of Marketing‚ Vol. 65 No. 1‚ pp. 1-14. Jaworski‚ B. and Kohli‚ A.K. (1993)‚ “Market orientation: antecedents and consequences”‚ Journal of Marketing‚ Vol. 57 No. 3‚ pp. 53-70. Jaworski‚ B.‚ Kohli‚ A. and Sahay‚ A. (2000)‚ “Market-driven versus driving markets”‚ Academy of Management Science Journal‚ Vol. 28 No. 1‚ pp. 45-54. Kim‚ W.C. and Mauborgne‚ R. (2004)‚
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needs and requirements of its customers‚ in order to establish a relationship that will increase performance and success. ‘Market orientation is the organisation wide development of market intelligence pertaining to customer needs.’ (Kohli and Jaworski‚ 1990. p12) Two approaches to marketing Orientation have been suggested by Avlonitis and Gounaris (1999)‚ focusing on the practices and culture that the company adopts. It has been interpreted by Avlonitis and Gounaris (1999) that marketing orientation
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