The current issue and full text archive of this journal is available at www.emeraldinsight.com/0309-0566.htm EJM 44‚7/8 Consumer responses to brand extensions: a comprehensive model ´ ´ Eva Martınez and Jose M. Pina ´ Facultad de Ciencias Economicas y Empresariales‚ The University of Zaragoza‚ Zaragoza‚ Spain Abstract Purpose – This paper aims to understand the reciprocal spill-over effects of brand extensions by testing a comprehensive model that gathers both the brand extension evaluation
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ANALYSIS OF THE FACTORS AFFECTING THE MARKETING OF NEW PRODUCTS IN KENYA:. A CASE OF THE COCACOLA COMPANY‚ RIFT VALLEY BOTTLERS IN THE UASIN-GISHU COUNTY NAME: DONATTA MUMBUA MUNYAO REG. NO. MBA/GC/351/11/12 February‚ 2013 FACTORS AFFECTING THE MARKETING OF NEW PRODUCTS IN KENYA:. A CASE OF THE COCACOLA COMPANY‚ RIFT VALLEY BOTTLERS IN THE UASIN-GISHU COUNTY NAME: DONATTA MUMBUA MUNYAO REG. NO
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For the exclusive use of P. Isautier Harvard Business School 9-899-003 Rev. August 3‚ 1999 Amazon.com—Going Public Joy Covey‚ chief financial officer of online bookseller Amazon.com‚ settled into her airline seat and opened the day’s Financial Times as her plane pulled back from its gate at London’s Heathrow airport. It was April 30‚ 1997‚ and Covey and Jeff Bezos‚ Amazon.com’s founder and CEO‚ had just completed the European leg of Amazon.com’s “road show.” Over the past three days‚
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The Influence of Customer Satisfaction and Switching Costs on Customer Retention: A Survey of Retail Internet Banking Users in Hong Kong WONGChjBo BSc(Hons)‚ MBA‚ MA‚ MSc Student ID No. 9911675L International Graduate School of Management Division of Business and Enterprise University of South Australia A Thesis submitted in total fulfillment of the requirements for the degree of Doctor of Philosophy in Business and Management 24 January 2005 TABLE OF CONTENTS Page No.
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HUMAN COMMUNICATION The Basic Course‚ 9/E © 2002 Joseph A. DeVito 0-205-35390-8 Bookstore ISBN Visit www.ablongman.com/replocator to contact your local Allyn & Bacon/Longman representative. s a m p l e c h a p t e r The pages of this Sample Chapter may have slight variations in final published form. Allyn & Bacon 75 Arlington St.‚ Suite 300 Boston‚ MA 02116 www.ablongman.com UNIT 8 Nonverbal Messages Unit Contents Nonverbal Communication The Channels of Nonverbal Communication
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technologies: an empirical model. Rand Journal of Economics ‚ 503–528. Khanna‚ M. (2001). Sequential adoption of site-specific technologies and its implications for nitrogen productivity:a double selectivity model. Am. J. Agric. Econ ‚ 35–45. Kohli‚ A.‚ & Jaworski‚ B. (1990). Market orientation: the construct‚ research propositions‚ and managerial implications. Journal of Marketing ‚ 1–18. Kuan‚ K.‚ & Chau‚ P. (2001). A perception-based model for EDI adoption in small businesses using a technology-organization-environment
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Environment and Natural Resources‚ Environmental Management Bureau‚ Second Edition 1998. Gabay sa Wastong Pangangasiwa ng Basura: An Information Brochure on Republic Act 9003: The Ecological Solid Waste Management Act of 2000. Senator Robert “Jawo” S. Jaworski and the Department of Environment and Natural Resources. The State of the Philippine Environment. An audit by the UNESCO Commission on Science and Technology and the Department of Environment and Natural Resources. 1618 Sunflower Green Advisory.
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Wiedmann‚ Hennigs‚ Siebels / Measuring Consumers‘ Luxury Value Perception: A Cross-Cultural Framework Measuring Consumers’ Luxury Value Perception: A Cross-Cultural Framework Klaus-Peter Wiedmann Institute of Marketing and Management Leibniz University of Hanover Nadine Hennigs Institute of Marketing and Management Leibniz University of Hanover Astrid Siebels Institute of Marketing and Management Leibniz University of Hanover Klaus-Peter Wiedmann is Chair of the Marketing Department and a Professor
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PACKAGING AS A BRAND COMMUNICATION VEHICLE: CASE STUDY OF FAN MILK LIMITED‚ TAMALE Thesis submitted to the Institute of Distance Learning‚ Kwame Nkrumah University of Science and Technology‚ Kumasi in partial fulfilment of the requirements for the award of Degree in Commonwealth Executive Masters in Business Administration (CEMBA) By PATRICK AMOFA AMPONG JUNE‚ 2011 1 DECLARATION I hereby declare that this submission is my own work towards the Commonwealth Executive Masters of Business Administration
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Marko Merisavo The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions HELSINKI SCHOOL OF ECONOMICS WORKING PAPERS W-400 Marko Merisavo The Effects of Digital Marketing Communication on Customer Loyalty: An Integrative Model and Research Propositions Marketing February 2006 HELSINGIN KAUPPAKORKEAKOULU HELSINKI SCHOOL OF ECONOMICS WORKING PAPERS W-400 HELSINGIN KAUPPAKORKEAKOULU HELSINKI SCHOOL OF ECONOMICS
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