TABLE OF CONTENT 1. Tasks Allocation 3 2. Company Web Site (hmv.com.hk) 3 3. Business Model and Value Proposition 3 4. Evaluation Framework 4 4.1. Context 4 4.2. Content 7 4.3. Community 9 4.4. Customization 12 4.5. Communication 15 4.6. Connection 17 4.7. Commerce 19 5. Fit and Reinforcement 23 6. Competitor Comparison 24 7. Reference List 24 1. Tasks Allocation
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Adapting Marketing to the New Economy In this chapter‚ we will address the following questions: 1. What are the major forces driving the new economy? 2. How are business and marketing practices changing as a result of the new economy? 3. How has the Internet changed the way marketers use customer databases and practice customer relationship management? MARKETING MANAGEMENT AT NTT DOCOMO All over Japan‚ NTT (Nippon Telephone and Telegraph) DoCoMo makes money when mobile phones ring. Loosely
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International Journal of Hospitality Management 31 (2012) 119–129 Contents lists available at ScienceDirect International Journal of Hospitality Management journal homepage: www.elsevier.com/locate/ijhosman Total quality management‚ market orientation and hotel performance: The moderating effects of external environmental factors Cheng-Hua Wang a ‚ Kuan-Yu Chen b ‚ Shiu-Chun Chen a‚∗ a b Graduate School of Business and Operations Management‚ Chang Jung Christian University‚ Taiwan
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UNIVERSITY OF PROFESSIONAL STUDIES - ACCRA LECTURER : MR. SAMMUEL ARTHUR COURSE: RESEARCH METHODS COURSE CODE: PBBS 304 DATE: 14/04/2013 NAMES I .D SIGN
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the Industrial Marketer’s Interdisciplinary Role‚” Journal of Marketing‚ 48 (Fall)‚ 53-61. Jaworski‚ Bernard J.‚ and Kohli‚ Ajay K. (1993) “Market Orientation: Antecedents and Consequences‚” Journal of Marketing‚ 57‚ 53-70. Kohli‚ Ajay K.‚ and Jaworski‚ Bernard J. (1990) “Market Orientation: The Construct‚ Research Propositions‚ and Management Implications‚” Journal of Marketing‚ 54 (April)‚ 1-18. ---‚ Jaworski‚ Bernard J.‚ and Kumar‚ Ajith (1993) “MARKOR: A Measure of Market Orientation‚” Journal of
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Routledge. Deshpande‚ R. (1999) Developing a market orientation. Thousand Oaks‚ California: SAGE. Hart‚ Norman (1994). Effective industrial marketing. Kogen Page Ltd: London Jaworski‚ B.J. and Kohli‚ A.K. (1996) Market orientation: review‚ refinement‚ and roadmap. Journal of Market Focused Management. 1(1)‚ 119-135. Kohli‚ A.K.‚ Jaworski‚ B.J. (1990)‚ "Market orientation: the construct‚ research propositions‚ and managerial implications"‚ Journal of Marketing‚ Vol. 54 pp.1-18. Kotler‚ P (1991)‚ Marketing
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Review Branched-chain Ketoaciduria (Maple Syrup Urine Disease)‚ and Its Effect on the Breakdown of Amino Acids in the Human Body David Holkesvik INTRODUCTION: Branched-chain ketoaciduria‚ more commonly known as Maple syrup urine disease (MSUD) is a metabolic disorder that causes toxic buildup of un-broken down branched-chain amino acids or ketoacids. Passed on autosomal recessively‚ mutations in specific genes hinder or stop the enzyme complex responsible for normal breakdown of three
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Role of Imagery in Information Processing: Impact of Product Trial Versus AdvertisReview and Extensions‚" journal of Coning‚" Journal of Marketing Research. 20‚ sumer Research. 13 (March)‚ 473-491. (August)‚ 257-267. Maclnnis‚ D.J. and Bernard J. Jaworski (1989)‚ Smith‚ Robert E. and William R. Swinyard "Information Processing from Advertise(1988)‚ "Cognitive Response to Advertising ments: Toward an Integrative Framework‚" and Trial: Belief Strength. Belief ConfiJournal o/Marketing‚ 53 (4)‚ 1-24.
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State Sectors”. http://ideas.repec.org/p/wbk/. Retgrieved on 17/03/2011. 22 [6] [7] [8] [9] [10] [11] [12] [13] [14] [15] [16] [17] [18] [19] [20] [21] [22] [23] [24] Jaworski‚ B. J. and Kohli‚ A. K. (1993): “Market Orientation: Antecedents and Consequence. Journal of Marketing‚ 57(July)‚ 53–70. Kohli‚ Ajay K. and Bernard J. Jaworski. (1990). Market Orientation: The Construct‚ Research Propositions‚ and Managerial Implications. Journal of Marketing‚ 54‚ 1-18. PKN Sustainability Report (2007): “Winning
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origination and the popularization of the term Viral Marketing‚ though some of the earliest uses of the current term are attributed to Harvard Business School graduate Tim Draper and Harvard Business School faculty member Jeffrey Rayport. The term was later popularized by Jeffrey Rayport in his 1996 Fast Company article ’The Virus of Marketing’ ‚ and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmail’s e-mail practice of appending advertising for
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