motorcycles and mopeds. India is the second largest producer and manufacturer of two-wheelers in the world. Indian two-wheeler industry has got spectacular growth in the last few years. Hero Honda‚ the ‘World No.1’ two wheeler manufacturer for past 5 years in row is a joint venture between India’s Hero Group and Honda Motor Company‚ Japan has not only created the world’s single largest two wheeler company but also one of the most successful joint ventures worldwide. India is the second largest producer
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high volumes per model‚ providing high productivity‚ and low costs. Honda succeeded in the US by introducing a new product (small motorcycles‚ 50cc) that expanded the motorcycle market in the US through price generic competitive strategy. Honda was prepared with capacity‚ capital and technical capability to enter the US market. History: 1946: est. Honda Techn. Research Institute (internal combustion engines) 1947: first Honda A-type 2-stroke engine 1948: Japan motorcycle market: 247 Japanese
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management information systems. Relationships among these areas of business are examined. Strategic implications of important functional area concepts are examined. The process of performing an internal audit is described. The Resource-Based View (RBV) of strategic management is introduced as is the Value Chain Analysis (VCA) concept. The Nature of an Internal Audit All organizations have strengths and weaknesses in the functional areas of business. No enterprise is equally strong or weak in
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A PROJECT REPORT SUBMITTED TO CCS UNIVERSITY MEERUT IN PARTIAL FULFILLMENT OF DIGREE OF BACHLOR OF BUSINESS ADMINISTRATION(BBA.) [pic] SUBMITTED BY PROJECT GUIDE;- LALIT KUMAR Mr. MANOJ KUMAR BBA. (LECTURER) ROLL NO- 6364526 ASIAN GROUP OF COLLEGE SARSAWA‚SAHARANPUR SESSION 2012-2013 [pic] DECLERATION I hereby‚ declare
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Balanced Scorecard Analysis of Hyundai and Honda Two of the major players in the global automobile industry are Honda and Hyundai (also known as Hyundai Motor Group). These business organizations have global scope of operations‚ and they have maintained considerable growth and expansion in recent years despite the slowdown of the Western economies. The positions of Honda and Hyundai emphasized the capabilities of these firms to maintain a positive and profitable strategic outlook‚ especially in
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o 1.5 – Decision making process 2. Overview of the market: Honda Civic o 2.1 – Position in the market o 2.2 – Recent market trends o 2.3 – Influences from the macro environment o 2.4 – Customer profile o 2.5 – Decision making process 3. Marketing communications o 3.1 – Objectives o 3.2 – Marketing Communication o 3.3 – Pepsi o 3.4 – Honda Civic o 3.5 – Sponsorship 4. Conclusion References
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STUDY OF MARKETING MIX OF HONDA WITH RESPECT TO RAM HONDA PVT LTD‚ JALGAON” SUBMITTED TO DEPARTMENT OF MANAGEMENT STUDIES NORTH MAHARASHTRA UNIVERSITY‚ JALGAON IN PARTIAL FULFILLMENT OF THE DEGREE BACHLOR OF BUSINESS MANAGEMENT SUBMITTED BY Mr. NAVEED PARVEZ B.B.S III CERTIFICATE This is to certify that the project report entitled A STUDY ON DESIGNING DISTRIBUTION CHANNEL WITH RESPECT TO HONDA DEALER OF LOCAL AREA
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Vietnam reached the number more than 30 million units and increased at the rate of 3 million new motorbikes per year (Air pollution alert‚ 2011). This rapid development could have influences on Honda Vietnam to provide customer with best-quality products and create green products since 1996. These days‚ Honda motor is one of the most favorable brands in Vietnam with many segmented models. However‚ after finding out the potential of this market and decidding to invest‚ other competitors also realized
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INTRODUCTION INTRODUCTION The Global market for two-wheeler has shown tremendous growth over the past decade. In 2008 world sales to two-wheelers is 27million. Looked at more closely however the geographic spread of this growth is very uneven‚ Asia has accounted for the vast majority of the growth‚ sales in the entire region growing more than three folds over the past decade. China and India alone have accounted for over the half of the world’s two-wheelers
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•Economical price •Safety •Fuel-efficient •Comfort level However‚ few Indian bike enthusiasts prefer high performance imported bikes. Some of the most popular high-speed bikes are Suzuki Hayabusa‚ Kawasaki Ninja‚ Suzuki Zeus‚ Hero Honda Karizma‚ Bajaj Pulsar and Honda Unicorn. These super bikes are specially designed for those who have a zeal for speedy drive. Browse through the pages and catch all the details of high-performance two wheelers in India. Know more about latest launches and happenings
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