“A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT WITH SPECIAL REFERENCE TO SUGUNA AUTOMOBILES‚ COIMBATORE” CHAPTER - 1 INTRODUCTION 1.1 ABOUT THE STUDY An organisation‚ whether a business or an industrial enterprise need customer for its survival and growth. The success and failure of an organization depends on its customers. So it is utmost duty of any organizational member to look after their customer’s needs and wants and make them satisfied with their product or service. It is ideal from any organizations
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Coca-Cola (KO) Analysis Coca-Cola Corporation and its Competitors Coca-Cola was discovered as a result of an accident. In 1886 a pharmacist named John Pemberton cooked up medicinal syrup. When he was done‚ he figured he had created a fine tonic for people who were tired‚ nervous‚ or plagued with sore teeth. He and his assistant mixed it with ice water‚ sipped it‚ and proclaimed it tasty. They wanted some more‚ and the assistant accidentally used carbonated water to mix the second batch. Instead
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suppliers. This case study is designed to discuss the background of Toyota and highlight the company’s current actions in regard to sustainable marketing; a comparison will also be made to the sustainable efforts of Honda and Subaru. Keywords: sustainability; automakers; Toyota; Honda; Subaru; green; green operations; green manufacturing INTRODUCTION TO THE HISTORY OF TOYOTA MOTOR SALES‚ U.S.A. O n October 31‚ 1957 Toyota Motor Sales‚ U.S.A. Inc. was established. Their headquarters were
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skills and capabilities identified in Farhoomand and Huang (2010) case study‚ namely Honda’s superior R&D‚ manufacturing techniques‚ strong relationships with suppliers and dealer networks‚ marketing‚ knowledge of customers and culture of innovation‚ Honda has built on and exploited this core competency of engine design which forms the basis of Honda’s entry into other product markets‚ thereby enabling the company to develop a range of quality products from lawn mowers and snow blowers to motorcycles
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Mad Men The television series Mad Men takes place in New York City in the early 1960’s. “The title‚ Mad Men‚ provides insight into the show’s psyche through a multilayered play on words. It is about the culture of the advertising industry that thrived on Madison Avenue. It tells us that the show is about “ad men” and we have to guess whether “men” here is used generically or whether it is intentionally exclusive to the women who also held significant positions in the business. The two most common
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INTRODUCTION In financial accounting‚ a cash flow statement‚ also known as statement of cash flows or funds flow statement‚ is a financial statement that shows how changes in balance sheet accounts and income affect cash and cash equivalents‚ and breaks the analysis down to operating‚ investing‚ and financing activities. Essentially‚ the cash flow statement is concerned with the flow of cash in and cash out of the business. The statement captures both the current operating results and the accompanying
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“Strategic HRM is the process of linking the HR function with the strategic objectives of the organization in order to improve performance.”(Bratton & Gold 2007) Strategic Human Resource (SHRM) management is human resource management with a strategic edge‚ linking both business strategy with human resource (HR) strategy of an organization. Human resource management has become an integral part of almost all the companies all over the world. Human resource management concerns not only how peoples are
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Lessons‚ were IBM‚ Honda‚ and the DoD; in some cases the downsizing has been beneficial and in others it has been detrimental. DoD has taken the lead in the current round of federal downsizing‚ instituting several initiatives to reduce permanent staff positions‚ rely more on temporary help and outsource production. Honda made large cuts in its permanent engineering staff in response to the more volatile sales environment for automobiles since the mid-1980s. These cuts left Honda unable to keep pace
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b) The Use of Entry Mode- Joint Venture Joint venture is two or more firms join together to create a new business entity that combine their technology‚ experience‚ resources‚ financial‚ skills and others. Create a statement and proposal to form a joint venture A foreign company should know the reasons to form a joint venture into India. The foreign company should set up a clearly vision‚ mission and goals for enter another country market. You will know the particular of finding a partner that
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GM India inks with SBI for Vehicle FinancingGeneral Motors India and State bank of India have signed a Memorandum of Understanding (MoU) to provide auto financing to all General Motors India vehicles both at wholesale and retail levels. The agreement was signed between Mr. Ankush Arora‚ Vice President‚ Sales‚ Marketing & After Sales‚ General Motors India and Mr. P. Nandakumaran and Mr. B. S. Bhasin‚ Chief General Managers for retail and whole- sale financing respectively for State Bank of India.Speaking
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