2:00-3:15 September 20‚ 2008 The Brita Products Company John Deighton January 15‚ 2002 1. To what do you attribute Brita’s success? • It is owned by a well established and successful company‚ Clorox. • They own a large amount of market share. • Each pitcher sale starts a flow of filter sales. • Their customer lifetime value was remarkable. The retention rate is also a high 80%. • They didn’t give up in the early years when sales were very slow because they believed in their product
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launched an innovative campaign‚ “Share a Coke”. The company chose 150 of Australia’s most popular names and put them on the front of millions of Coca-Cola bottles (Lionbridge‚ n.d.). This is the first time in its 125-year history that Coca-Cola has made such a major change to it packaging. Later on‚ this simple idea then expanded to countries around the world‚ including New Zealand‚ the U.K.‚ Norway‚ Ireland and China. Other countries adapted Australian "Share a Coke" campaign into their own unique
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Go to the Inquirer and look up the Market Share portion o Find out the potential size of each market segment for the period you just completed o Multiply that by “100% + the growth rate” ▪ So if market size is 5000 and growth rate is 10%‚ you do (5000)(1.1) o That gives you the new/expected size for the market segment in each period (you need to do this for all the segments) • Take each product and multiply its market share % by the total market size (this gives you
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CHAPTER 1 1.1 INDUSTRY PROFILE 1.1.1 About this Industry: Finance and Share Market. [pic] 1.1.2 BSE • The Bombay Stock Exchange (BSE) (formerly‚ The Stock Exchange‚ Bombay) is a stock exchange is the oldest stock exchange in Asia. • The equity market capitalization of the companies listed on the BSE wasUS$1.63 trillion as of December 2010‚ making it the 4th largest stock exchange in Asia and the 8th largest in the world. • The BSE has the largest number of listed
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transfer of shares 1. The transferor and transferee are required to execute a share transfer form under their common seals (if they are corporations) in accordance with their respective Constitution/Articles of Association. 2. The transfer is subject to ad valorem duty payable to the Commissioner of Stamp Duties (“Commissioner”). The current stamp duty payable on the transfer of shares is 20 cents for every S$100/- or part thereof of the consideration for the sale of the shares or the
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Preference share capital Source: Wikipedia.org Preferred stock‚ also called preferred shares (preferred)‚ is a special equity security that has properties of both an equity and a debt instrument and is generally considered a hybrid instrument. These are senior (i.e. higher ranking) to common stock‚ but are subordinate to bonds. Preferred stock usually carries no voting rights‚ but may carry a dividend and may have priority over common stock in the payment of dividends and upon liquidation
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A PROJECT REPORT ON MARKET PENETRATION FOR LOAN AGAINST SECURITY Submitted to CHITKARA BUSINESS SCHOOL In partial fulfillment of the requirements for the award of degree of Master of business administration SUBMITTED BY: SUPERVISED BY: MONIKA RAWAT MS. RUHANI MAHAJAN CUN110550047
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forecast as well as your growing (or shrinking) percentage of the market share. * Purchase all the research studies to show the awareness of your campaigns to see if you are over-spending on advertisements or sales staff. Increase advertising and sales staff if need be. Endgame strategies (Things to do when you only have two or three periods left): * If you plan on coming out with a new product to steal market share from your competitors‚ try to release it within the last 3 periods of the
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quality products from core dairy products include liquid and powdered milk to value – added dairy products such as condensed milk‚ cheese‚ yogurt and coffee... The organisational objectives are to grow its market share in Vietnam as well as overseas countries. Hence‚ to expand market share in Australia‚ one of the large export markets of Vinamilk‚ this organisation has to develop a good marketing strategy for a product named Dielac Sure. This product‚ which is developed by Center for Nutrition Research
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Memo To: Rajat Singh‚ managing director at Hudson Bancorp From: Date: 08/01/2002 Re: Stock Repurchase Program Recommendation The purpose of this memo is to examine whether Deluxe Corporation should increase borrowings to buyback stocks. After considerable analysis of the company’s financial position‚ we recommend that Deluxe Corp. to borrow up to $1.023 billion to buy back 34‚175 shares. In order to achieve this‚ Deluxe will need to lower its bond rating from A rating to BBB ‚ which results
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