A critical discussion of marketing to the bottom of the pyramid The bottom of the pyramid refers to the 4 billion poorest people in the world who live on less than R25 a day and refers mainly to India and Africa which have the highest levels of poverty in the world. The BOTP can’t access global markets so have to pay more for products and services. Big companies don’t view them as a viable market- infact this group actually represents the biggest market in the world if companies can offer affordable
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It would be fair to say Sasha Kramer has a potty mouth. Almost since arriving in Haiti over ten years ago‚ as a PHD candidate‚ she’s focused her energy tirelessly on human sanitation and the health consequences due to the lack of it. In affluent Western cultures‚ feces flushes away with the flick of a lever and is forgotten. In Haiti‚ the residents are not so lucky. There’s an ever-present danger of contracting a life-threatening illness or disease from waterborne pathogens‚ due to s poorly placed
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On September 1st 1939‚ the Nazis had invaded Poland. The life of the 15 year old girl‚ Clara Kramer‚ wasn’t ever bound to be the same again. Clara Kramer was a typical Polish teenager from a small town named Zolkiew where thousands of Jews resided. At the sudden uproar of World War II. Clara and her family decided it was a good idea to go into hiding. They were taken in by a family called the Becks‚ a Volksdeutsche (ethnically German) family from their town. Mrs. Beck was a Catholic woman who worked
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Harvard Case Study Kramer Pharmaceuticals‚ Inc. By: Derek A. Newton Management “Honors” 3300 Section EMWA Professor Walsh Kris Bonilla Daniella DiBenedetto Fact Sheet: * Company name: Kramer Pharmaceuticals‚ Inc. * Major manufacturer of prescription drugs. * Sales force of over 500 detailers * Detailers responsible for about 200 accounts * 35 District managers * Detailer: Bob Marsh * Worked for Kramer Pharmaceuticals for 12 years * Territory
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E D I T H K R A M E R : A r t a s T h e r a p y 1 EDITH KRAMER: Art as Therapy Carolyn T. Tongco World Education University Author Note Carolyn T. Tongco‚ Expressive Arts Therapy‚ World Education University Carolyn T. Tongco is a student in Expressive Arts Therapy Course at World Education University. She is also an Expressive Arts Meditation Facilitator at Artist Madhouse
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Kramer Versus Kramer After watching the movie Kramer Versus Kramer‚ I will create a brief summary and cover several aspects of communication‚ including hearing versus listening‚ nonverbal communication‚ and relationships. A brief overview of the film Kramer Versus Kramer starts out by the main character Ted coming home late from work and his wife Joanna tells him that she is leaving him. She leaves Billy (their son) with Ted‚ and goes off on her own. Ted knows next to nothing about their son
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The Normal Heart In the play “The Normal Heart” by Larry Kramer there were a couple of scenes that really impacted me. One of these was when Ned was taking to his brother Ben for some help for his fight against AIDS and the other was the last scene when Ned and Felix were married. Both of these scenes really show the impact of Aids on New York City. In the first scene where you meet Ben and realize he is more than anything else scared of his brother because he is gay. This was a very powerful
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England and India never did understand one another. (Prasad 37) Undilute East had always been too much for the West; and soulful East always came lap-dog fashion to the West‚ mutually asking to be not too little and not too much‚ but just right. (Prasad 37) The struggle of individuals caught between tradition and modernity‚ or between India and the west‚ is a very common theme in Indian literature. This struggle is evident in Nectar in a Sieve‚ as Rukmani often finds herself battling between her
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stereotypically heterosexual society tried to suppress and ignore the increasing diagnoses and deaths. Enter: Larry Kramer. Larry Kramer was a gay author and playwright who was not an activist in the gay movement until a night in 1980 on Fire Island when he saw a man carrying his frail lover‚
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Chinn & Kramer framework for concept analysis The purpose of conducting a concept analysis of a word or term‚ or create meaning for it‚ as Chinn and Kramer describe (2008)‚ is to produce “a tentative meaning of the concept and a set of tentative criteria for determining whether the concept is useful in a particular situation” (p. 190). The definition of a concept is not closed and can be changed when new understandings of the term are discovered. The framework by Chinn and Kramer (2008) for concept
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