Questions 1. What factors contributed to Euro Disney’s poor performance during its first year of operation? What factors contributed to Hong Kong Disney’s poor performance during its first year? 2. To what degree do you consider that these factors were (a) foreseeable and (b) controllable by Euro Disney‚ Hong Kong Disney‚ or the parent company‚ Disney? 3. What role does ethnocentrism play in the story of Euro Disney’s launch? 4. How do you assess the cross-cultural marketing skills of Disney? 5
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STRAMAN K32 Calvin & Friends Adorable‚ Maria Celine Del Rosario‚ Calvin Gallego‚ Ralph Vince CASE 2 1. How strong are the competitive forces confronting Under Armour‚ Nike‚ and The Adidas Group? Provide a five-forces analysis to support your answer. 3 out of the 5 are weak 2 out of the 5 are strong = overall weak Under Armour‚ Nike‚ Adidas Porter’s 5 Forces 1. Threat of New Entrants low threat high entry barriers large scale production high cost on extensive research and
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Chapter 2 Blades‚ Inc. Case Ben Holt‚ chief financial officer (CFO) of Blades‚ Inc.‚ has decided to counteract the decreasing demand for Speedos roller blades by exporting this product to Thailand. Furthermore‚ due to the low cost of rubber and plastic in Southeast Asia‚ Holt has decided to import some of the components needed to manufacture Speedos from Thailand. Holt feels that importing rubber and plastic components from Thailand will provide Blades with a cost advantage ( the components
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chapter 1 BUSINESS ETHICS‚ THE CHANGING ENVIRONMENT‚ AND STAKEHOLDER MANAGEMENT |TOPICS COVERED | 1.1 Business Ethics and the Changing Environment 1.2 WHAT IS BUSINESS ETHICS? WHY DOES IT MATTER? 1.3 LEVELS OF BUSINESS ETHICS 1.4 FIVE MYTHS ABOUT BUSINESS ETHICS 1.5 WHY USE ETHICAL REASONING IN BUSINESS? 1.6 CAN BUSINESS ETHICS BE TAUGHT AND TRAINED
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Ethics Team Case: The Auditor TEAM 4 Jaclyn Cancelliere Nicole Contu Linda DellaPia John McCool Introduction As presented by a young auditor working for a large public accounting firm‚ a Fortune 500 company has been exposed to some sizeable inconsistencies to their compensation procedures regarding a specific senior manager. The auditor discovers that the manager in question‚ referred to as Charles‚ is exclusively responsible for setting
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Business Ethics Case Shirley Jones was Shirley Partridge on The Partridge Family. Ethical Case 3.4 Within this case little three year old Joshua was mailed an offer by times magazine. Within the see through window of the envelope there was an offer stating that if the recipient only opened that letter that they would receive a free calculator watch. After his mother opened the envelope and read further it seemed that not only opening the envelope but purchasing the magazine was required
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CASE STUDY PRESENTATION LENHAGE AG: ETHICAL DILEMMA ABDUL NUR IZZAH SHAARMINI NURAZZYYANNA SUMMARY RINGO WEINHARDT Parent company :Lenhage AG US citizen Expatriate president & general manager LENHAGE AG CHULSOO LEE European manufacturer & seller of tools for construction industry Head of purchasing for Chun-Ha construction‚ large Company in South Korea Chun-Ha construction Largest technologically advanced construction company SOUTH KOREA • Uncorrupt nation • Infrastructure
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Chapter 15 Managing Global Systems LEARNING OBJECTIVESS After reading this chapter‚ you will be able to answer the following questions: 1. What major factors are driving the internationalization of business? 2. What are the alternative strategies for developing global businesses? 3. How can information systems support different global business strategies? 4. What are the challenges posed by global information systems and management solutions for these challenges? 5. What are the issues and
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Just-in- Time in Kalamazoo - Chapter 2 Case Samantha B. GilzineCase Background: A firm specializing in motor homes located in Kalamazoo‚ Michigan. Discusses changes in inventory and other cost since the recent expansion of its market from the local Midwest to a national one. The companies also have to deal with another major problem because it only manufactures a few of it components while the others are purchased form outside vendors. In an attempt to reduce component part expenses‚ the president
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certain types of contraception including condoms. Efforts to raise awareness and protection in Brazil included promoting the female condom‚ asking the government to cut taxes on condoms to make them more affordable‚ and to promote awareness. The first case of AIDS to be detected in India was only about six years ago. Since then the virus is spreading rampantly with millions infected. The main problem in India is denial. Many states do not even acknowledge AIDS as a problem‚ despite many people being
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