Case 1: HubSpot: Inbound Marketing and Web 2.0 1. Customer lifetime value = lifetime (in months) * monthly payments (Exhibit 7) – acquisition cost (pp. 8) Customer life time = 1/churn rate (Table A) Marketer Marys: CLV = (1/ 3.2%) * 500 – 5‚000 = 10‚625 Owner Ollies: CLV = (1/ 4.3%) * 250 – 1‚000 = 4‚813.95 B2B: CLV = (1/ 3.3%) * 375 – 3‚000 = 8‚363.64 B2C: CLV = (1/ 6.0%) * 375 – 3‚000 = 3‚250 2. HubSpot is not finding and serving the right set of customers. Even if at first it was very important
Premium Generally Accepted Accounting Principles Revenue Costs
Byakhya Lamichhaney Immunology lab 03/13/13 Answer the following questions: 1) Describe the mechanism of indirect ELISA. Why is ELISA so sensitive? The indirect ELISA maintains the following mechanism wherein the antigen which needs to test for first is added on to every well of the microtiter plate. Then a solution which contains the non reactive protein like casein or the bovine serum albumin is introduced to stop any further changes that had not drawn the interest protein‚ which is called
Premium ELISA Antibody Immune system
The scheme manager who had supported me through this process was impressed with how I handled the case much to the dissatisfaction of the link worker who felt she should have been the one to make that call. The manager reassured me that I did the right thing and that if ever faced with a similar situation in future I should go ahead and take the same actions I had taken to remedy the situation. Decision Judgement The ability to make a well-informed decision often requires a considerable level of
Premium Management Leadership Employment
CASE STUDY 1 BNSF Railway: Training New Hires for Safety In 2011‚ BNSF rolled out a plan to hire more than 4‚000 new employees – one of the most ambitious hiring plans ever for the company. Of the new hires‚ the majority of them (about 2‚400) are being hired into the company’s Transportation Group as conductors. The hiring is essential to fill vacancies due to retirements and to respond to the increasing business volumes BNSF is shipping. While these new people will help BNSF continue providing the
Premium Training
For Case Study 9 (Apple Inc. in 2011)‚ the following questions are to be answered within 4-6 pages: 1. What are the chief elements of Apple’s overall competitive strategy? How well do the pieces fit together? Is the strategy evolving? 2. What are the key elements of Apple’s strategy in computers‚ personal media players‚ tablet computers‚ and smartphones? Have its strategies in its core businesses yielded success? Explain. 3. What does a competitive strength assessment reveal about Apple’s
Premium Apple Inc. Microsoft Strategic management
Since 2010 it has gone down a little bit to now being .3457 in 2013. This should be a concern for Smucker’s even though over the past two years it has stayed steading and also slightly increased in 2013 so far‚ this is something that they should be putting great attention into. Current Ratio- With
Premium Food Food industry Marketing
lawrencelkh1989@gmail.com | * Unit name | * Strategic Marketing 310 | * Unit code | * 3900 | * Assignment title | * Case Study One | * Date submitted | * 8th of April 2013 | * | * | * | * | * Marker’s comments | * | * Recorded mark | * | * Marker | * | * Comments | * | Question 1. What competences has IBM had to invest in arising from its transformation from a ‘product-centric’ to a ‘service-centric’ organization
Premium Globalization Marketing Strategic management
printf("%d %d %D"‚x[3]‚x[2]‚x[1]); a) 03%D b) 000 c) 032(Y) d) 321 Q4). Predict the Output? void main () { int a=10‚b=20; char x=1‚y=0; if(a‚b‚x‚y) { printf("EXAM"); } } What is the output? 1) XAM is printed 2) exam is printed 3) Compiler Error 4) Nothing is printed(Y) Q5. What will be the output of the following statements? int i = 3; printf("%d%d"‚i‚i++); a) 34(Y) b) 43 c) 44 d) 33 Q6). long factorial (long x) { ???? return x * factorial(x - 1); } With what do you replace
Premium Statement Subroutine
Course : GDM 2nd Sem Sub : Corporate Law Q.1. In the following statements only one is correct statement. Explain Briefly? i) ii) iii) An invitation to negotiate is a good offer. A quasi-contract is not a contract at all. An agreement to agree is a valid contract. Ans : i) Incorrect : - Its not an offer only an indication of a willingness to consider any offers and counter offers. ii) Correct : A quasi contract is a fictional contract created by courts for equilable‚ not contractual
Premium Contract
1. Why are you interested in serving as a peer mentor again? I am interested in serving as a peer mentor again next year because of the experiences and opportunities that I have had so far. Looking back on my experiences in Econ 110‚ I appreciated the guidance I received from the class and from my peer mentors. I am excited to continue to help the incoming freshman class adjust to college by preparing them for life as an Agricultural Business student. More specifically preparing them for the CALS
Premium Education Management High school