confronting Colgate was that it promoted the brand label “Darkie” toothpaste in foreign markets. The use of Al Jolson to promote the product brand “Darkie” had ethical and legal repercussions for Colgate and Hawley and Hazel. This campaign was widely criticized in the United States‚ and Colgate was forced to develop a strategy to repair the damage it suffered with consumer perceptions of the product brand “Darkie” toothpaste. Colgate proposed that the brand name be changed to Darlie‚ Darbie‚
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archive of this journal is available at www.emeraldinsight.com/0960-4529.htm MSQ 17‚1 Customer based brand equity: evidence from the hotel industry ¨¸ Ruchan Kayaman and Huseyin Arasli Eastern Mediterranean University‚ Gazimagusa‚ Turkey Abstract Purpose – The paper aims to explore interrelations of the four brand equity components; brand awareness‚ brand loyalty‚ perceived quality and brand image in hotel industry and improve the conceptualization of customer-based hotel brand equity. Design/methodology/approach
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or her own.” This is a quote that is proven true throughout S.E. Hinton’s acclaimed book ‚The Outsiders. The Outsiders is a novel about two groups of young adults‚ named the Greasers and the Socs. It takes you through journeys of courage and denial between the groups‚ and presents how much their feud impacted largely on both groups. The story is told by the perspective of one of the Greasers Ponyboy. In the novel‚ The Outsiders‚ much of the contradiction and strife in the community is caused by
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Subject: Brand management Article Growing importance of social media for the suits: KARACHI: The growing importance of social networking websites particularly Face book and their penetration in the country cannot be ignored by corporate managers who for the most part don’t yet have a dedicated social media team. A host of local as well as multinational companies operating in Pakistan now see social media as an important marketing tool to promote their brands. In Pakistan‚ Face book is the second
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CHAPTER 1 INTRODUCTION Community engagement refers to the process by which community benefit organizations and individuals build ongoing‚ permanent relationships for the purpose of applying a collective vision for the benefit of a community. Encourages us to simultaneously pursue our interests‚ meet our educational goals and make a difference in our community Provides us with a foundation of analytical‚ reflective‚ interpersonal‚ and leadership skills through real-world experience Our KCT.BS
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Community health Nursing is a population based nursing practice which promote and protect the health of a population‚ while Public health nursing is “the practice of promoting and protecting the health of populations using knowledge from nursing‚ social‚ and public health sciences” Public Health Nursing Section (2013).It focuses on improving all population health by emphasizing prevention‚ and attending to multiple determinants of health. It is almost impossible to talk about public health without
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My analysis on the early police community and their focus on minority communities concluded with the understanding that these minority areas were and still are a prominent area when speaking on poverty and crime so of course focusing on these areas would be crucial to crime prevention. Though these minority areas that are dealing with poverty “may” have a negative impact on people in these areas and influence them in ways that a suburban area “probably” would not‚ they still are not the only areas
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1.0 INTRODUCTION This section intends to explain the background of the study‚ statement of the problem‚ objectives of the study‚ significance of the study and the scope of the study. 1.2 Background of the Study An old saying holds that those who cannot remember the past are condemned to repeat it. Unfortunately‚ many officers seem to think the history of police work began the day they first pinned on a badge and strapped on a gun belt. For this reason‚ each emerging movement in law enforcement
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Australian Aboriginal communities. Rather than merely addressing the management of diseases‚ population health goes deeper by aiming to manage the factors that may have caused or developed the diseases‚ and ensure that the World Health Organization’s (cited in Queensland Health 2012‚ p. 1) definition of health as “a state of complete physical‚ mental and social wellbeing” is achieved holistically. Therefore‚ more than just preventing diseases from recurring and spreading in the communities involved‚ the
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in order to help the whole community of Ava? This question seems so easy for others to answer‚ “let’s build an arena or let’s build an animal shelter.” Do those ideas actually help the whole community? To me‚ those suggestions only apply to certain age and social groups throughout the community and whoever came up with the ideas is thinking of what they want rather than what the community needs. Although we already have two places in Ava that can be considered a community center‚ I do not think they
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