P’s involved in marketing mix? Ans- Just like the marketing mix of a product the service marketing mix comprises of Product‚ Price‚ Place and Promotion. How ever as a service is not tangible the marketing mix for a service has three additional elements: People‚ Process and Physical Evidence. People- People are an essential ingredient in service provision; recruiting and training the right staff is required to create a competitive advantage. Customers make judgments about service provision and
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MICHAEL PORTERS’ FIVE FORCES MODEL OF FERTILIZER INDUSTRY Submitted by: Charushila Satish Bankar Roll no.: 0125 Div: A INTRODUCTION TO FERTILIZER INDUSTRY: Today‚ Indian Fertilizer Industry is developing in terms of technology. Indian manufacturers are adopting advanced manufacturing processes to prepare innovative new products for Indian agriculture. India has entitled as the third largest producer and exporter of nitrogenous fertilizer. The tremendous demand of fertilizers
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national home base‚ and the strategic implications for both western and Chinese companies aiming at positioning themselves in the market for e-mobility. Keywords: Porter’s diamond; BYD; e-mobility; National competitive advantage; China; Automobile industry 1. Introduction China is now the biggest automotive market in the world. Within only 10 years‚ all relevant car producers have established joint venture companies with mostly state-owned Chinese companies. In 2009‚ 8.3 million passenger vehicles
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* Opportunities & Threats Competitive * Porters Five Forces * Direct competitors * Competitive Trends Channel * Balance of Power * Key Relationships * Technology * Opportunities & Threats Control * State/Federal regulations * Domestic/International Regulations * Governmental * Conclusion * References Computer Inc. Industry Analysis Group Members: C. McGlothen M. DelliQuadri G. Hall
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he Market In this Section take a closer look at the main structural features of China’s automobile industry for luxury and premium cars. We use Michael Porter’s (1980) Five-Force model to analyze the industry. These five forces jointly determine the intensity of competition within the industry and in turn help firms to set their strategies. 1. THREAT OF NEW ENTRANTS New entrants to an industry will bring new supplies‚ new ideas and new competition. Therefore‚ the threat of new entrants is crucial
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Executive Summary Victory Liner Inc. is one of the largest bus transportation business groups in the Philippines the company was founded by Mr. Jose Hernandez and was passed to his sons and grandson. Today VLI servicing all key destinations in Northern Luzon as of today VLI deploys more than 1000 buses in its daily operations. During 80’s the company started purchasing real estate properties for use in operations such as terminals‚ maintenance stop‚ refueling stations and rest areas for passengers
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LGT 2106 Principles of Operations Management Lecture 4 Capacity Management & Aggregate Planning Capacity Management • Capacity is the ability to hold‚ receive‚ store or accommodate. • Commonly viewed as the amount of output a system is capable of achieving over a specified period of time. – In a service setting‚ it can be the number of customers that can be handled from noon to 1pm. – In a manufacturing setting‚ it can be the number of automobiles that can be produced in a single shift. Capacity
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Stretch and support E1 Integration of promotion into the marketing mix In order to meet the grading criteria for M1 learners need to explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives. Learners will need to have a thorough understanding of the marketing mix and then be able to apply it to the marketing aims and objectives of their selected organisation. Learners could complete the following activity to help
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forces are a framework for understanding industry competition and profitability through analyzing an industry’s underlying structure in terms of the five forces; threat of new entrants‚ bargaining power of buyers‚ threat of substitute products or services‚ bargaining power of suppliers and rivalry among existing competitors (Porter‚ 2008). “Industry structure‚ manifested in the competitive forces‚ sets industry profitability in the medium and long run.” (Porter‚ 2008). 1) How well does the experience
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I. Subject A: Concrete Operational Stage a. Subject A is a male‚ 8 year old‚ who falls within the Concrete Operational Stage of Cognitive development as defined by Jean Piaget. The Concrete Operational Stage is recognized typically between the ages of 7 and 11 and is recognized by the subject developing schemes “that allow a greater understanding of such logic-based tasks as conservation‚ class inclusion‚ and seriation” (Snowman & McCown‚ 2015). This subject is also diagnosed and treated for Emotional
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