Differentiation & Positioning Case: Product Team Cialis_Getting Ready to Market (HBS 9-505-038) The Actors: - Mark Babato‚ the executive director and global product team leader for Cialis - Rob Brown‚ the global marketing director from Lilly - Leonard Blum‚ vice president of sales and marketing from ICOS - Sidney Taurel‚ Chairman of the Board‚ President and CEO of Lilly Problem Analysis: | |VIAGRA
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Product Team Cialis: Getting Ready to Market In 1998 Pfizer released Viagra to market approximately six months after the federal Drug Administration (FDA) relaxed regulations on Direct-to-Consumer (DTC) advertising for pharmaceuticals. Viagra‚ which was approved for the treatment of erectile dysfunction (ED) would most likely not have had the same success a without the ability to market directly to patients. Flat sales could have been caused by ED patients are embarrassment‚ primary care physicians
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Product Team Cialis: Getting Ready to Market MKT Q1. In 2002‚ Viagra was the only clinically proven‚ FDA approved medication for Erectile Dysfunction (ED) on the market (Cialis – Dec 2003‚ Levitra – Sept 2003). Viagra had the highest brand recognition of any pharmaceutical product on the market. It had generated over one billion dollars in annual sales for 3 consecutive years since its introduction in 1998. In 2002‚ Viagra accounted for 5.3% ($1.73 billion) in sales of Pfizer’s annual
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Term Paper: HR Practice In Ready Made Garments Industry (Panorama Apparels Ltd. & Millennium Garments Ltd.) TABLE OF CONTENTS Executive Summary 5 Introduction 6 Methodology 6 Scope & Limitation 8 Formal Report (Company A) 9 About The Company 9 Size & Activities of HR Department 9 Their Overall HR Practice 11 Recruitment 11 Selection 14 Training & Development 15 Compensation Policies & Practices 17 Performance Appraisal 21 Formal Report (Company B) 22 About
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CORPORATE STRATEGY 3E LYNCH Pearson Education November 2002 |Case Title |Source‚ Number‚ |Geographical and Industry |Case Decision Issue | | |Length‚ Teaching Note|Setting‚ Company Size‚ | | | | |Timeframe | | |Chapter 1
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GUIDELINES ON PRIME MINISTER’S EMPLOYMENT GENERATION PROGRAMME (PMEGP) 1. The Scheme Government of India has approved the introduction of a new credit linked subsidy programme called Prime Minister’s Employment Generation Programme (PMEGP) by merging the two schemes that were in operation till 31.03.2008 namely Prime Minister’s Rojgar Yojana (PMRY) and Rural Employment Generation Programme (REGP) for generation of employment opportunities through establishment of micro enterprises in rural as
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Topic Ready made garments: A Case Study on Export performance Course name Theory and practice of International Business (EIB-510) Al Ratul Bin Muzib ID: 80903025 Semester-III EMBA Program Department of International Business University of Dhaka Dr. Khondoker Bazlul Hoque Professor Department of International Business University of Dhaka The 24th April‚ 2010 Letter of transmittal Date: April 24‚ 2010 Dr. Khondoker Bazlul Hoque Professor Department of International
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Bùi Ngọc Minh Anh BABAUH11045 Listening AE1 Chapter 4 – Lecture Outline TOPIC: Technology is changing the music industry. I. Democritization of music industry: 1. Making of music: a. Professional tools of recording studio on personal computers. b. No longer needs a recording company to make high-quality recordings. 2. Promotion of music: a. On the internet‚ anyone can be a critic. b. People post preview‚ opion and their music work on music sites‚ blogs or create their own audio blogs
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"Annabelle! Are you ready for school yet?"‚ my mom shouted from the kitchen. "I’ve been ready for ten minutes. Can we please go now?" "Yeah‚ I’ll be right there. Meet me in the car." I darted out the door of my house to my mom’s Chevy. I’ve been waiting for years for this moment. I bought new clothes‚ supplies‚ new everything. I just can’t wait to start middle school. All the new people‚ sights‚ sounds‚ experences. "I can’t wait‚" I let out a quite sigh of relief. My mom started the car
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(Greens’) Article says many students aren’t ready for college. The rate of high school graduation has went up but college performance rate has dropped to its lows’ (Green). I believe this because in high school the system had become so complex teachers just want you to pass a test or grade‚ instead
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